qr code design

Black-and-white QR Codes are boring and ugly. But the good news is that they don’t have to be dull. You can add life to your QR Codes by making them more visually-appealing to the eyes of your target audience. This can easily be achieved by using a QR Code design tool.

Why add design to QR Codes?

Here are reasons why you should do it:

  • Consumers often confuse black-and-white QR Codes with barcodes used for billing/inventory management – differentiation is required
  • QR Codes personalized to the brand attract 50-200% more scans than black-and-white QR Codes
  • Designer QR Codes are pleasing to look at and do not mess up your creative designs (on print media)

The Basics

A QR Code is composed of three parts: Eyes, Data Modules, and a Background. Error correction is QR Codes allow replacing a few data modules with a logo. Therefore in designing a QR Code it is possible to make edits to these elements.

qr code design


How to Design QR Codes using Scanova

The QR Code designs given below were created using the Scanova QR Code Generator. To create such designs, you do not need any knowledge of graphic designing but only your creativity.
Using Scanova’s design tools, you can:
  • Edit eye, data module, and background colors
  • Edit eye and data patterns
  • Add logo or image in the centre of the QR Code
  • Merge semi-transparent QR Code on top of an image
design qr codes
design qr codes

To view a step-by-step guide on how to create such designs, see QR Code Generator with Logo: Personalize your QR Codes.

Export Vector Image of QR Code for Custom Designs

If you are a graphic designer, you can export the QR Code image in vector formats (SVG, EPS, PS, PDF) and create a custom design in an image editor (such as Adobe Illustrator or Photoshop).
 To know about Scanova’s vector QR Codes, see: Vector QR Codes.

qr code design

Design QR Code with Scanova

Create a visually-appealing and dynamic QR Code for your QR Code campaigns to attract more scans
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Gautam Garg is a Co-founder and the CEO of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to go trekking and eat spicy food.

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