A QR Code is a 2D barcode that can store a lot of information, compared to a traditional barcode. These square-shaped barcodes have been around for more than two decades. It is only recently that QR Codes have entered into customer engagement activities.
QR Codes are popular in the West and in Asian countries. The list includes countries like the UK, the US, Singapore, Hong Kong, and China. Lately, QR Codes are beginning to appear in India as well.
In 2018, BMC (Brihanmumbai Municipal Corporation) decided to revive the cooperage bandstand in Colaba, Mumbai. They plan to digitise the bandstand’s structure with a QR Code. This QR Code will reveal the details and archival information on the bandstand.
During the same year, Hindustan Petroleum Corporation Limited (HPCL) introduced a customer feedback initiative: ‘Talk To Us’. It helps customers interact and suggest improvements to the company by scanning a QR Code. The initiative aims to enhance company’s products and services.
QR Codes have several roles to perform in Indian lives. So Indian marketers take hosts a wide spectrum of QRCode uses.
Here is a list of 10 common uses of QR Codes in India:
Using QR Codes for ticketing is common now. Adding a QR Code to the tickets makes authentication a quick process.
a. Delhi Metro train tickets
In 2018, Delhi Metro Rail Corporation (DMRC) came up with QR Code based payments at its IGI metro.
It enables passengers to pay for their ride with a QR Code on their smartphones.
To do this, one needs to install Bharat QR Code app on the smartphone.
b. Noida Metro train tickets
The smart cards of Noida metro’s aqua line will have a QR Code printed on them.
Passengers will be able to pay for their metro fare using the QR Codes on these smart cards.
Additionally, the metro tickets will have a QR Code too for check-in and check-out purposes.
A popular movie ticket booking app, also adds a QR Code to its Passbook tickets.
India’s train ticket booking portal, adds QR Codes to its printable e-tickets.
Kolkata metro is set to introduce QR Code ticketing in 2017.
“We are developing an app which and after paying online, a QR (Quick Response) code will be generated. Like smart cards or tokens, the passenger will need to just place their mobile screen close to a sensor of the smart gate to enter the platform.” – Indrani Banerjee, Metro CPRO
In 2018, the Government of India launched India Post Payments Bank (IPPB) to provide financial services in rural areas of the country.
Each account holder of IPPB gets a QR Card with a QR Code on it. One can use this card to scan the QR Code and authorize the payment. This eliminates the need to remember the card’s PIN or password.
The Airport Authority of India plans to roll out paperless boarding at Chennai airport by 2019 or 2020.
The e-gate at the entry of airport terminal will capture passengers’ face.
Besides this, it will also capture the QR Code present on the air ticket. This QR Code serves as a link to all the flight information of a passenger.
The process will make boarding the flight easy and hassle free.
4. School safety
In Jul 2018, an enterprise resource planning (ERP) and web solutions firm developed an app— Gateway to school.
It helps identify people visiting the school. The app identifies parents by making digital ID cards with a QR Code. So when parents visit school, they scan this QR Code at the gate to enter inside the school premises.
Also, the system generates an exit code which is sent to parents’ phone.
5. Newspaper Advertisements
Despite the growth of online and mobile media, print media is still big in India.
Brands continue to make heavy investments in newspaper ads. Brands are also aware of the growing importance of smartphones. Thus, an increasing number of newspaper ads now include a QR Code.
QR Codes connect readers from the print ad to dynamic online media.
Marketers use QR Codes in advertisements to engage readers with their marketing content. Brands such as:
- State Bank of India
- Cox & Kings
- Shoppers Stop
- The Collective
- Advanced Hair Studio
- Sikka Group
have all used QR Codes in print media marketing.
6. Newspaper Articles
One of India’s leading English newspapers, The Times of India, featured a QR Code in an article. The QR Code connected readers from snippets on paper to full-length articles online.
New Delhi Municipal Council is planning to introduce QR Code-based signage. This will apply to all heritage sites and monuments that fall in NDMC’s jurisdiction.
“This is a first-of-its-kind initiative to help visitors explore the city. Though the specially designed boards will have basic details about the heritage site, visitors can know more about it by scanning the QR code”, OP Mishra, Director Project (as reported in TOI article)
New Town Kolkata Development Authority (NKDA) added QR Codes at locations across Kolkata. The QR Codes will allow tourists and citizens to navigate using Google Maps.
“We will put this code on display at different locations of New Town, like police stations, the Hidco building, Eco Park, Rabindra Tirtha, etc, and also upload it on the website. We are working on developing New Town as a smart city and this is another step towards that goal”, Debasis Sen, NKDA Chairman (As reported in TOI article)
Kerala Tourism recently introduced a QR Code-aided tourism search. This will allow tourists to navigate and learn more about interesting places nearby. Learn more.
The Airports Authority of India introduced a QR Code-aided tourism search. This will allow tourists to navigate and learn more about interesting places nearby. Learn more.
8. Identification and Authentication
India’s latest identification initiative, the Aadhaar Card, also has a QR Code on it. This will allow businesses quick authentication of user data by scanning the QR Code on the card. The QR Code on the Aadhaar Card stores the information of the ID holder including-
- Aadhaar No.
- Fathers Name
Jadavpur University (JU) in India has introduced QR codes on each degree certificate. This serves as a security feature to make it difficult to duplicate certificates.
“The QR codes on the certificate will contain all the necessary data of the student. It will contain the date of degree awarded, the registration number, the department, acquired marks and all the other necessary data. This is to prevent distribution of any fake certificate” – Satyaki Bhattacharyya, Controller of Examinations (as reported in DNA article)
Whatsapp, the most popular messaging app in India, recently launched Whatsapp Web. The app is accessible only by scanning a QR Code.
Consumer electronics product companies Sennheiser and HP use QR Codes on their packaging. This allows buyers to verify the authenticity of their products.
The State Bank of India’s Anywhere App allows account holders to transfer money. This is like mobile money transfer using PayPal at merchant stores. The app generates a QR Code. The recipient of the money needs to scan the QR Code using his/her app to receive the money.
10. Mobile App Downloads
Using a QR Code, brands can redirect customers to App Store pages to get them to download their mobile app. Brands such as Samsung, AirAsia, Gaana, Globus, Big Fish and HDFC are using such QR Codes in India.
11. Product Packaging
QR Codes product packaging are very common. These QR Codes redirect users to extra information or promotional offers.
Brands such as Del Monte, Godrej, Amul, Dabur, and Tata Tea have adopted QR Codes to engage consumers.
12. Inventory Management
QR Codes were first invented in 1994 by Japanese company Denso Wave Corporation. The intention was to use them for inventory management in the automobile industry. India now is not far behind. Use of QR Codes in transportation and management of product and product cartons is high.
13. Detailed Information
Many brands, Govt organizations, and businesses use QR Codes in print marketing campaigns. This allows users to get detailed information about a promotion, initiative, or product.
14. Identify Abandoned Vehicles
QR Codes are also helping the Andhra Pradesh police identify abandoned vehicle. The Andhra Pradesh police developed Property Identification and Networking System (PINS). The app contains details pertaining the vehicle. The information is then encoded in the QR Code and posted on vehicles and notice boards. This makes the process of identification easy.
Read more here: QR Codes to help Andhra Police identify abandoned vehicles.
15. Shorten lines at ticketing counters
Western and Central Railways a paperless ticketing system via QR Codes. The Railway’s in-house app-UTS M- ticketing-generates a QR Code serving as a ticket.
Read more here: Mumbai local trains to take the QR Code ticketing route
16. Guarantee meat safety
In Kollam, Kerala, live broiler chickens are set to bear QR Codes tags. The project is a brainchild of the Venad poultry farmers producers limited. The QR Codes will link to information such as:
- The food fed
- The medicines given (steroids, if any)
- The signature and address of the farmer who reared the chicken
17. On Certificates
To curb the circulation of fraudulent degrees, Mumbai University adopted QR Codes. These QR Codes will help authorities verify the authentication the degree. In 2015, The APJ Abdul Kalam Technical University, Lucknow had adopted QR Codes.
Apart from authentication of certificates, QR Codes also provide easy access to documents.
In 2016, Madhya Pradesh Secondary Education Board adopted QR Codes on certificates. Class 10 and 12 certificated would each contain a unique QR Code. When scanned, the QR Code would lead to the student’s original mark sheet.
The Road Transport Ministry of India planned uniform driving licences and vehicle registration certificates to be launched in Jul 2019. The new DLs will have a QR Code on them. This QR Code will help the Traffic enforcement officials access driver’s details with a simple scan.
QR Code is a cost-effective marketing tool to engage consumers. There’s been an increase in businesses using QR Codes in their promotional material. This in turn, has made consumers aware of what QR Codes are and how to scan them.
Now, the thing to look forward to? How brands and marketing agencies will leverage this innovative technology for their promotions.