Looking for ways to engage guests at your restaurant? Ever thought of using new-age mobile marketing techniques and digital content? QR Codes are the way to go! QR Code Engagement allows businesses to connect with their customers.
Here is a list of 11 effective ways to use QR Codes in a restaurant:
1. Make it easy for your customers to dine-out and learn about their food
Restaurants can put up QR Codes that help customers order their meal and self-pay their bills. How?
Restaurants can make QR Codes which, when scanned, bring up the menu for customers to help them order their meal. Also, as customers finish their meal, scanning the QR Code brings up their bill and helps them pay the amount digitally. And they do not even have to bother about pulling up their phone just for using a tip calculator online, because now, they can do the rest also on the phone.
This will make it convenient for customers to order, pay, and even tip the restaurant staff.
Vancouver’s tech firm Ready has already made it possible. Every table has a QR Code that brings up the menu/bill as customers scan it.
“The thing that sets it apart is that it’s not an app and you don’t have to download anything. In the restaurant, there is a QR Code on every table. If you have an iPhone, you literally don’t have to download anything. You hover your camera over the code, your bill pops up, and you pay it electronically. The level of convenience is what sets up apart from everyone else.”— Tori Dundas, Head of Strategic Partnerships, Vancouver Startup—Ready
Restaurants are even enhancing dining experience of their customers in other ways:
In one of its recent articles, Forbes mentioned how restaurants help people know about the fish they’re eating. Abalobi, an initiative that covers all the aspect of small scale fisheries—from hook to crook in Cape Town, is making it possible. When fishermen get a catch, they digitally log its information: type of fish, where it was caught, how many fishes were caught, etc.
This information becomes available to nearby chefs and restauranteurs. And they even have a QR Code that they can add to their menus. This QR Code helps diners learn about their fish.
2. Run an offer to win prizes by playing mobile-based games
Restaurants can give their guests an option to play a mobile-based game. This will keep the guest engaged while they wait for their order or bill to arrive. The customers can scan the QR Code and access the browser based online game. Customers can also win freebies or discounts if they manage to score well in the game.
3. Allow guests to register feedback/complaints using their smartphones
Guests can provide feedback by scanning a QR Code printed on the bill or table tent card. The restaurant can also get customers’ contact details (upon request) for future promotions.
4. Run mobile-based contests and lucky draws:
Just by scanning a QR Code, guests can redirect to a contest or a lucky-draw webpage. If the guests win they contest, they can win freebies or get discounts.
5. Run promotional campaigns with dynamic digital content
Restaurants can run a dynamic QR Code-based campaign where the content changes with time.
For example, a popular bar in Gurgaon (India) stamped a QR Code on every guest’s arm. They called it the ‘Buddy Stamp’. Once scanned, the guests could view varying content throughout the evening. These pages provide content such as deals, food menus, radio taxi contact numbers, etc.
6. Allow guests to place an order and pay using their smartphones
Guests can scan a QR Code and see menu items on their smartphones. Instead of printing daily specials every day, restaurants can place a dynamic QR Code.
You can also give guests the option of placing orders and making payments by scanning a QR Code.
7. Increase social engagement by getting guests to Like/Tweet about the restaurant
8. Educate guests about the risks (e.g., food allergies) from ingredients of a dish
Restaurants can also add QR Code in the menu which provides important details about each dish. This is especially important for guests to avoid any possible food allergies.
9. Show the guests interviews and provide detailed information of the Head Chef
You can promote the Head Chef by allowing fans to access information by scanning a QR Code. This could be her favourite recipes, video interviews, etc..
10. Show the guests a video of the preparation of the restaurant’s special dish
Educate guests about the preparation of the special dish by showing a YouTube video. Guests who scan the code will be able to view the video on their smartphones.
11. Allow guests to download the restaurant’s mobile application
Leverage QR Codes to increase the number of downloads of the restaurant’s mobile application. To know more, read our post on Increase your mobile app downloads by using QR Codes.
12. Allow guests to access the restaurant’s free Wi-Fi
You can share your restaurant’s Wi-Fi network credentials through QR Codes. Guests who scan the code can connect to the network.