While browsing through the supermarket in the beverages section, I noticed a QR Code on the packaging of a 1Kg Tata Tea pack and decided to test it and see if they had followed any of the 5 must-know QR Code best practices. Along with being the brand’s primary tagline, ‘Jaagore‘ (which means ‘Wake Up’) also doubles up as a consumer education campaign.

My initial thoughts were that the QR Code would provide some valuable consumer rights advice. I was wrong by a great margin. The entire QR Code campaign seemed totally ineffective to generate any consumer engagement.

qr code tata tea jaagore

 

qr code tata tea jaagore

qr code tata tea jaagore

While the QR Code was fairly visible and scan-able, the campaign has some serious issues:

The Issues

  • No instructions for first-time users of QR Codes
  • No indication where the QR Code will lead – Basically, why should a consumer scan this code?
  • Only static code used. The marketer could have used dynamic codes that allowed editing of URL and tracking of views
  • Landing page not optimized for mobile – This typically results in a high bounce rate
  • Landing page is the Jaagore/Tata Tea website – The user has been left to browse with no particular goal

Evaluation Score: 1/5

To start creating QR Codes, try our free online QR Code generator.

 

Gautam Garg is a Co-founder of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to travel solo and eat spicy food. Follow him on Twitter @GGarg88