While browsing through the supermarket in the beverages section, I noticed a QR Code on the packaging of a 1Kg Tata Tea pack and decided to test it and see if they had followed any of the 5 must-know QR Code best practices. Along with being the brand’s primary tagline, ‘Jaagore‘ (which means ‘Wake Up’) also doubles up as a consumer education campaign.
My initial thoughts were that the QR Code would provide some valuable consumer rights advice. I was wrong by a great margin. The entire QR Code campaign seemed totally ineffective to generate any consumer engagement.
While the QR Code was fairly visible and scan-able, the campaign has some serious issues:
- No instructions for first-time users of QR Codes
- No indication where the QR Code will lead – Basically, why should a consumer scan this code?
- Only static code used. The marketer could have used dynamic codes that allowed editing of URL and tracking of views
- Landing page not optimized for mobile – This typically results in a high bounce rate
- Landing page is the Jaagore/Tata Tea website – The user has been left to browse with no particular goal
Evaluation Score: 1/5
To start creating QR Codes, try our free online QR Code generator.