You’re probably looking forward to using print media to drive traffic to your website. It could be a blog, portal, business website, or an e-commerce website.
And you’re right. Print media attracts user attention, looks more personal, and has a long attention span.
According to MRI Survey of the American Consumer, 53% of the consumers are actually propelled to buy a product/service through print media advertisement.
Using print media, you can drive traffic to your website in two ways:
1. By adding your website URL to print ads
2. By making your print ads actionable
A. How to drive web traffic via print media
1. By adding the website link to print ads
Say you’re using flyers to get people to visit your website. You’ve added your website link to these flyers and distributed them.
Now, all that your target audience needs to do is—pull out their phones and visit your website.
Sounds simple, right? To be honest, it’s actually not.
To visit your website, people will have to open the browser on their phones, tediously type the entire link, and finally see your website.
This is a long process and most of them will not put the effort.
Even if some of them do, will you be able to track details such as when did they visit your website? Where did they do it from?
Probably not. But as a serious marketer, you should monitor all these details, They help you understand your audience better and optimize your campaigns accordingly. How?
Say you learn that majority users are visiting your website from a single city. You can then use this information to increase your marketing budget for this city to get more conversions.
2. Make your print ads both actionable and trackable
Your end-goal is to get your target audience to visit your website. Then why not make the process easier for them? How?
By making your print media actionable. And a QR Code can help you do it.
Simply convert your Website URL to a QR Code and add it to your print media promotions.
It will not only help users visit your website to increase the conversion but will also help you monitor the traffic.
We call it a Website URL QR Code.
B. Website URL QR Code
A Website URL QR Code, when scanned, takes the end-users to visit the encoded website address.
Users no longer need to follow the elaborate procedure of manually typing the link to visit your website. All that they need to do it—scan the QR Code and click View the website or Open Link. That simple.
And this QR Code even helps you monitor the scanning activity (if it is dynamic in nature). Not sure what a dynamic QR Code is? Keep reading to know.
Based on how the data is stored, there are two types of QR Codes—Static and Dynamic.
1. Static Website URL QR Code
A static QR Code directly encodes the target data (website URL here). That means once you create it, you cannot edit it.
If you want to change the encoded content, you’ll have to create a new QR Code altogether. And of course, reprint all the QR Codes again.
Also, static QR Codes don’t allow you to track their scanning activity.
2. Dynamic Website URL QR Code
A dynamic website URL QR Code does not encode the target data directly. It stores a short URL. And this short URL contains the actual data that end-user sees.
Hence, once you create a dynamic QR Code, you can edit it anytime you want. Yet your QR Code will remain the same. You’ll not have to mass-print it again.
And it also allows you to track its scanning activity.
That means you can monitor how many people have scanned it, when did they scan it, where did they scan it from, which mobile handset and browser do they use, etc.
All that you need to do is—choose a QR Code generator that offers you this QR Code category and all the features you need.
C. How else can a website URL QR Code help me
There are multiple ways a Website URL QR Code can help you. You can link it to any content that has a URL. For example:
1. To show a web photo gallery of a product
You can upload the images on a cloud storage service such as Amazon S3 or Google Drive. And create a web photo gallery.
Then the link to this gallery can be converted into a QR Code.
2. To take users to a website with detailed information
Many city administrations now use Website URL QR Codes to enhance the visitor experience. How?
They display such QR Codes in the monuments. These QR Codes then take tourists to see information such as the detailed history of the monument.
3. To share videos such as movie trailers or tutorials
Just like sharing a web photo gallery, you can also share a video via a QR Code.
Just upload it to a cloud storage service, copy the link, and convert it to a QR Code.
4. To share a powerpoint presentation
Say you’re delivering a presentation at a seminar or a conference. And you need to share its soft copy with the attendees.
Rather than tediously sending it to each one of them via email, display a Website URL QR Code or simply—a Powerpoint QR Code. It will help them view the presentation on their phones.
5. To share details about an event
You can share your event details such as date, time, and venue. You just need to link the URL that leads to event information into the QR Code. In case you don’t have a website where all the event details are mentioned, you can even create an Event QR Code.
Now you’ve covered the basics of a Website URL QR Code. To create one, you first need to find a QR Code generator that offers this category and the features you need.
But there are many QR Code generators online. Would you compare all of them one-by-one to find the best one for your use case?
Don’t worry, here’s a detailed comparison chart of the top QR Code generators. Go through it and decide the best one for your use case.
D. How to convert website URL to QR Code
Using Scanova for a demo, here’s how you convert your website URL to QR Code:
1.Go to Scanova. Click on Create QR Code
2. Select Website URL category from amongst other QR Code categories.
3. Enter the link you want to encode in the QR Code and click Continue
4.On the page that loads, name the QR Code and click Create QR Code
5. Next, you’ll see the preview of the QR Code along with the Edit Design button
6. If you click on it, you’ll see two QR Code designs—Custom Logo and Custom Background Design. Custom logo design allows you to add a logo and color to your QR Code. On the other hand, custom background design helps you place a QR Code on any image
Note that a customized QR Code attracts more scans than a black-and-white one. Hence, to attract maximum scans, design your QR Code.
7. Once your QR Code is ready, say after you design it, you can preview it. If everything looks fine, proceed to download.
8. To download the QR Code, you need to create an account. Here, Sign Up to get started with a 14-day free trial.
9.Once you Sign Up, click on the download icon. A pop-up will appear prompting you to specify QRCode image size and format. Once you enter the details, click Export
That’s it. Your website URL has now been converted to a QR Code. Simply test it once before you go ahead with mass-printing.
E. How to edit a Website URL QR Code
Say you create a QR Code that takes users to your Facebook page. But a year later, you want them to see a YouTube video instead.
You can do it if you selected the Dynamic option while creating the QR Code. Here’s how:
1. Login to your Scanova account and go to My QR Codes
2. Go to the QR Code you wish to make changes to and click on View/Edit icon against it
3. Here you can edit the following things:
Content: It allows you to view/edit the website link encoded in the QR Code
Advanced Settings: It allows enabling password protection, GPS location tracking, and lead generation
Design: You can edit the QR Code design again the way you want to
Analytics: You can view the scan analytics of your QR Code’s scanning activity
4. Make the required changes
5. Once you’re done, click Apply
That’s it. The encoded content (website link) will be changed while your QR Code will remain the same. That means you’d not need to reprint them.
Note that what you see after scanning the QR Code varies with different QR Code scanning applications. Especially for Android users.
For example, you will see a different version of your URL if you scan the QR Code with the QR Code Scanner app. On the other hand, an app called QR Scanner will show a different version.
F. Best Practices
Here are some of the best practices that you must follow while creating a Website URL QR Code:
1. Add a design to the QR Codes
A custom-designed QR Code attracts 50%-200% more scans than a generic black-and-white one. It’s visually appealing and hence, attracts audience’s attention.
2. Test the QR Code
It is always advisable to test scan the QR Code before putting it out for your audience. You can either scan by using your native camera or third-party QR Code scanning apps.
3. Add an appropriate CTA
CTA means ‘Call-to-action’. It is a small statement that instructs the users what they need to do. Such nudges pushes the audience to take the required action.
So remember adding an appropriate CTA with your QR Code. It could be anything such as ‘Scan here to visit our website’ or ‘Scan here to see the event details’.
4. Choose optimal printing format
Are you planning on adding QR Codes to print media? Then you must download the QR Code in a vector format such as SVG, EPS, and PDF. These formats ensure that the QR Code doesn’t get pixelated no matter how much it’s zoomed-in or zoomed-out. And hence, your QR Code remains perfectly scannable.
That’s all you need to know about how to convert a website URL to a QR Code. A Website URL QR Code makes it easier for your target audience to visit the website. And also helps you understand them well to optimize your campaigns accordingly.