You’re probably looking forward to using print media to drive traffic to your website. It could be a blog, portal, business website, or an e-commerce website.
And you’re right. Print media attracts user attention, looks more personal, and has a long attention span.
According to MRI Survey of the American Consumer, 53% of the consumers are actually propelled to buy a product/service through print media advertisement.
Using print media, you can drive traffic to your website in two ways:
1. By adding your website URL to print ads
2. By making your print ads actionable
A. How to drive web traffic via print media
1. By adding the website link to print ads
Say you’re using flyers to get people to visit your website. You’ve added your website link to these flyers and distributed them.
Now, all that your target audience needs to do is—pull out their phones and visit your website.
Sounds simple, right? To be honest, it’s actually not.
To visit your website, people will have to open the browser on their phones, tediously type the entire link, and finally see your website.
This is a long process and most of them will not put the effort.
Even if some of them do, will you be able to track details such as when did they visit your website? Where did they do it from?
Probably not. But as a serious marketer, you should monitor all these details, They help you understand your audience better and optimize your campaigns accordingly. How?
Say you learn that majority users are visiting your website from a single city. You can then use this information to increase your marketing budget for this city to get more conversions.
2. Make your print ads both actionable and trackable
Your end-goal is to get your target audience to visit your website. Then why not make the process easier for them? How?
By making your print media actionable. And a QR Code can help you do it.
Simply convert your Website URL to a QR Code and add it to your print media promotions.
It will not only help users visit your website to increase the conversion but will also help you monitor the traffic.
We call it a Website URL QR Code.
B. Website URL QR Code
A Website URL QR Code, when scanned, takes the end-users to visit the encoded website address.
Users no longer need to follow the elaborate procedure of manually typing the link to visit your website. All that they need to do it—scan the QR Code and click View the website or Open Link. That simple.
And this QR Code even helps you monitor the scanning activity (if it is dynamic in nature). Not sure what a dynamic QR Code is? Keep reading to know.
Based on how the data is stored, there are two types of QR Codes—Static and Dynamic.
1. Static Website URL QR Code
A static QR Code directly encodes the target data (website URL here). That means once you create it, you cannot edit it.
If you want to change the encoded content, you’ll have to create a new QR Code altogether. And of course, reprint all the QR Codes again.
Also, static QR Codes don’t allow you to track their scanning activity.
2. Dynamic Website URL QR Code
A dynamic website URL QR Code does not encode the target data directly. It stores a short URL. And this short URL contains the actual data that end-user sees.
Hence, once you create a dynamic QR Code, you can edit it anytime you want. Yet your QR Code will remain the same. You’ll not have to mass-print it again.
And it also allows you to track its scanning activity.
That means you can monitor how many people have scanned it, when did they scan it, where did they scan it from, which mobile handset and browser do they use, etc.
All that you need to do is—choose a QR Code generator that offers you this QR Code category and all the features you need.
C. How else can a website URL QR Code help me
There are multiple ways a Website URL QR Code can help you. You can link it to any content that has a URL. For example:
1. To show a web photo gallery of a product
You can upload the images on a cloud storage service such as Amazon S3 or Google Drive. And create a web photo gallery.
Then the link to this gallery can be converted into a QR Code.
2. To take users to a website with detailed information
Many city administrations now use Website URL QR Codes to enhance the visitor experience. How?
They display such QR Codes in the monuments. These QR Codes then take tourists to see information such as the detailed history of the monument.
3. To share videos such as movie trailers or tutorials
Just like sharing a web photo gallery, you can also share a video via a QR Code.
Just upload it to a cloud storage service, copy the link, and convert it to a QR Code.
4. To share a powerpoint presentation
Say you’re delivering a presentation at a seminar or a conference. And you need to share its soft copy with the attendees.
Rather than tediously sending it to each one of them via email, display a Website URL QR Code or simply—a Powerpoint QR Code. It will help them view the presentation on their phones.
Now you’ve covered the basics of a Website URL QR Code. To create one, you first need to find a QR Code generator that offers this category and the features you need.
But there are many QR Code generators online. Would you compare all of them one-by-one to find the best one for your use case?
Don’t worry, here’s a detailed comparison chart of the top QR Code generators. Go through it and decide the best one for your use case.
D. How to convert website URL to QR Code
Using Scanova for a demo, here’s how you convert your website URL to QR Code:
1. Go to Scanova and sign-up for a 14-day free trial
2. From QR Code categories, select Website URL QR Code
3. Enter the link you want to encode in the QR Code
4. Click Create QR Code
5. A pop-up will appear prompting you to name and save the QR Code. In the same pop-up, you’ll also see the option to make your QR Code static or dynamic. So select the appropriate option, enter a QR Code name and then click Save
6. Next, you’ll see three QR Code designs on the screen—standard black-and-white, custom with logo, and custom with background. You can proceed with either of the three options
Note that if your use case is promotional and you want to attract as many scans as possible, you must design your QR Codes. Black-and-white QR Codes look like ‘some barcodes for official use’.
But customized QR Codes act as a point of engagement. And it is a fact that they attract more scans than standard black-and-white ones.
7. Once your QR Code is ready, say after you design it, click Update and proceed to Download it
8. A window will appear prompting you to specify the QR Code image size and format
Note that if you’ll be using the QR Code on a large surface such as a banner, you must export it in vector format. For example—SVG, EPS, PDF, and PS. Images in these formats do not get pixelated, no matter how much you zoom in.
Also, you must ensure that your QR Code image is of the right size. It affects the scannability of your QR Code.
9. Once you specify the details, click Export
That’s it. Your website URL has now been converted to a QR Code. Simply test it once before you go ahead with mass-printing.
E. How to edit a Website URL QR Code
Say you create a QR Code that takes users to your Facebook page. But a year later, you want them to see a YouTube video instead.
You can do it if you selected the Dynamic option while creating the QR Code. Here’s how:
1. Login to your Scanova account
2. Go to Saved QR Codes and select the QR Code you want to edit
3. Replace the old URL with the new link
4. Click Update QR Code
That’s it. The encoded content (website link) will be changed while your QR Code will remain the same. That means you’d not need to reprint them.
Note that what you see after scanning the QR Code varies with different QR Code scanning applications. Especially for Android users.
For example, you will see a different version of your URL if you scan the QR Code with QR Code Scanner app. On the other hand, an app called QR Scanner will show a different version.
That’s all you need to know about how to convert a website URL to a QR Code. A Website URL QR Code makes it easier for your target audience to visit the website. And also helps you understand them well to optimize your campaigns accordingly.