Say you are at a business conference. You’re interacting with many attendees and giving them your business cards.
You want them to save you as a contact on their phones. And contact you whenever there is a business opportunity.
But here’s the thing. Attendees receive many business cards during such events. Do all of them make it into their contacts list? Not really. In fact, many of them rather end up in the trash.
How do you then ensure that recipients save you as a contact? Simple—by making your business card stand out from the crowd.
Though you will follow the best practices while designing your visiting cards, you must also try to make them different.
A. How to ensure that your business card stands out
There are three ways to do it:
1. By adding an interesting design
Design is the first thing recipients observe about a visiting card.
Cards with unique or interesting designs are more likely to grab their attention. And increase the likelihood of your contact being saved on their phones.
For example—design it as a bookmark.
It will make the recipient spend more time with your business card. And each time she uses it, she’ll remember who you are and what you do. And contact you whenever there is a business opportunity.
There are multiple ways to make your business card design look interesting.
2. By adding an element of engagement
What do business cards usually do? Simply provide contact information.
Let yours go a step ahead to entertain or amuse the recipients. How?
Maybe by adding some lesser-known facts related to your business/industry. Or a tricky question.
You can also nudge them here by adding a statement such as—Think you got the answer right? Let us know.
3. By making it easier to add you as a contact
The main purpose of a business card is—to get recipients to add you as a contact. To do this, they have to open their phone’s browser, tediously type your contact details one-by-one, and finally—hit save.
It is a long process and needs both time and effort. And to be honest—most people simply skip doing it.
But if you make the process easier, your likelihood of making it into their contacts list will increase.
So what you can do here is—add a Business Card QR Code (a Vcard QR Code) to your visiting cards.
B. What is a Business Card QR Code
A Business Card QR Code, when scanned, takes the end-users to a landing page having your contact information and a button to save you as a contact.
This is what the landing page looks like.
So all that they need to do is—scan the QR Code and click Add to contacts. That simple. No need to type manually.
Besides making your visiting cards actionable, a QR Code also helps you:
1. Share detailed contact information
Say you’ve added your name, email, phone number, company’s logo, and social media handles to your visiting card.
But you also want to add details such as address, your head-shot image, and company’s description.
However, the limited printing space is keeping you from doing it. You don’t want your business card to look cluttered after all.
Here a Vcard QR Code will allow you to share as many details as you want.
2. Make your card look hi-tech
A QR Code on the business card makes you look tech-savvy. And shows that you’re aware of the ever-evolving tech-world.
3. Add branding to your cards
You might think—a black-and-white QR Code will not blend well with my visiting card design. What should I do?
Well, customize your QR Code. Yes, you can do that.
Customization allows you to add your brand’s logo and colors to the QR Code. It will then blend well with your card design.
4. Gauge your conversion
Say you’ve given business cards at a formal event. Will you have any estimate of how many people have saved you as a contact? Probably not.
But a QR Code can help you gauge how many people have scanned it. Keep reading to know how.
C. Types of Business Card QR Codes
Based on how your data (contact details here) is stored in the QR Code, there are two categories of Business Card QR Codes:
1. Dynamic Vcard QR Code
A Dynamic Vcard creates a landing page having information such as your name, email, phone number, website link, photo, and a button to add you as a contact.
The main advantage of a Dynamic QR Code is—it is both editable and trackable.
What does that mean?
Say you’ve added your website link in the QR Code. But a month later, you wish to replace it with your blog URL.
A Dynamic QR Code helps you do just that. You can edit the encoded content anytime. Yet the QR Code will remain the same. That means you do not need to reprint the QR Codes again.
Also, a Dynamic Vcard allows you to track its scanning activity. You can monitor how many people have scanned your QR Code, when did they scan it, and where did they scan it from.
2. Static Vcard QR Code
In case of a Static Vcard QR Code, your contact details are encoded directly into the QR Code. As a user scans it, she’s prompted to save you as a contact. No internet required.
But the downside of a Static Vcard is—it is neither editable nor trackable.
That means once you’ve created it, you cannot edit the encoded content. In addition, you cannot even track its scanning activity.
Also, the more the encoded information, the denser a Static Vcard QR Code becomes. And this affects its scannability.
Hence, if you want to add detailed information, you must create a Dynamic Vcard QR Code.
Once you decide which amongst the two Business Card QR Codes you want, head on to a QR Code generator.
There are many online QR Code generators that help you create a Business Card QR Code. How do you then decide the best one for your use case?
We’ve compiled a detailed comparison chart of the top QR Code generators. Check it out and decide which one will be the best for you.
D. How to create a Business Card QR Code
Here’s a quick video tutorial on how you can create a Business Card QR Code:
Using Scanova for a demo, here’s how you can create:
1. A Dynamic Business Card QR Code
a. Go to Scanova and sign-up for a 14-day free trial
b. From QR Code categories, select Vcard Profile
c. Start customizing the landing page by adding your details—name, company, email, and phone number. You can also add additional fields such as address, social profiles, or even text from Enter More Contact Information section
d. Once you’ve added all the details, click Create QR Code
e. You will see a pop-up prompting you to name the QR Code. Enter a name and click Save
f. Next, you’ll see three QR Code design options—standard black-and-white, custom with logo, and custom with background. Proceed with either of the options
Note that custom-designed QR Codes attract much more scans than black-and-white ones. So, you must consider adding design to your QR Code to maximize the number of scans.
g. Once your QR Code is ready, say after you design it, click Update and proceed to download the image. PrintPrint UK made branded take out mugs that used QR codes for their cleints. Turns out, when people are enjoying a tea or coffee that, they also have the time to scan a code and fill out a form. This led to surprising conversions!
h. You will see a window prompting you to specify the image format and size. Note that your card designer might need the QR Code in vector formats (such as PDF and SVG), so export it in the appropriate format
Also, make sure that your QR Code is of the right size. Size affects the scannability of a QR Code. So make sure you test it before getting it mass printed.
i. Once you specify the details, click Export
That’s it. Your Dynamic Business Card QR Code is ready for use.
2. A Static Business Card QR Code
a. Go to Scanova and sign-up for a 14-day free trial
b. From All section in QR Code categories, select Simple Vcard
c. Start adding contact details such as name, company, title, email, phone number, website, and address
d. Once you’ve added all the details you want, click Create QR Code
e. A pop-up will appear prompting you to name the QR Code. Enter a name and click Save
f. Next, you’ll see three QR Code designs—standard black-and-white, custom with logo, and custom with background. Proceed with either of the options
Note that custom-designed QR Codes attract much more scans than black-and-white ones. So, you must consider adding a design to your QR Code.
g. Once your QR Code is ready, say after you design it, click Update and proceed to download your QR Code image.
i. You’ll see a pop-up prompting you to specify image size and format. Once you specify the details, click Export
Just like a Dynamic Vacrd QR Code, make sure your QR Code is of the right size so that it remains scannable.
That’s it. You can now use your Business Card QR Code to get people to save you as a contact.
You now know everything about a Business Card QR Code. It does not only help recipients save you as a contact easily but also helps you to track how many of them have actually scanned it.
Create a Business Card QR Code
Still have any queries? Ask them in comments.