Say you’re planning to throw a party and want to invite family and friends.
You’ve booked a venue for this event and you’ll be sending out invitations cards.
You’ll add details such as event date, time, and venue to the cards. And you now want to help your guests find the exact venue location easily.
A. How to share the venue location
There are two ways to share the venue location via print media:
1. Using paper maps
You can easily get a map designed by a cartographer and add it to the print material.
Paper maps give a holistic view of the area being represented. And are tangible too.
But the downside of using paper maps is—they are static, non-interactive, and difficult to interpret.
For example—say one of your guests is following the map to reach the venue. But the route printed on the map has been blocked due to some construction activity.
She will then have to find an alternative route to reach the venue.
What you can rather do here is—help her find the location using maps application on her phone.
2. Using Google Maps application
Google Maps is interactive and easier to understand. And shows you the best route to reach a destination.
All that you have to do is—follow the directions it shows.
Even if you lose track of the route, it redirects you to an alternative route that would lead to the venue.
But the question is—how to share the venue’s Google Maps location via invitations?
Should you simply mention the venue name on cards? And add an instruction (a call-to-action statement) such as—Find the location on Google Maps?
Or should you add a Google Maps link?
Well, guests will have to take out their phones to tediously type either venue name or Google Maps link to find the location. Since it will need them to put both time and effort, many will simply skip doing it.
So you should look for an alternative to help them do it easily. And a QR Code will help you do just that. We call it a Google Maps QR Code.
B. Google Maps QR Code
A Google Maps QR Code, when scanned, takes the end-users to see the exact venue location on their phone’s maps application.
You may need a Google Maps QR Code to share the location of:
1. Your office or shop via your business cards or flyers
2. An event site on the ticket
3. A tourist spot on travel brochures
4. A wedding venue on invitation cards
People even use Wedding QR Codes and Event QR Codes on invitation cards. Just like Google Maps QR Codes, they help you share venue location. In addition to it, they also allow you to do many things. For example:
1. Share detailed event description
2. Add images
3. Get the guests to RSVP easily
4. Share a video (such as a wedding teaser)
5. Help guests add the event to their calendars
6. Give them an option to share the event to their social media profiles
1. What does a Google Maps QR Code do
A Google Maps QR Code does not only help you share the venue location but also:
a. Add custom design
Standard black-and-white QR Codes work fine for official purposes. But they do not look good on invitation cards, flyers, or business cards. They rather look like ‘barcodes for official use’.
You can make them blend well with the design of your print material. How? By adding design to them.
Yes, you can add colors to the QR Codes. And even add an image either as a logo in the centre or as the background.
All that you need to do is—choose a QR Code generator that allows you to customize your QR Codes.
b. Track scanning activity
Say you’ve organized a workshop and handed out flyers to invite attendees. To help them find the location, you add a Google Maps QR Code to these flyers.
You do not have their contact information here. But you want an estimate of how many people would turn up.
Here, the QR Code will help you monitor how many recipients have actually scanned it. You can then use this data to roughly estimate how many of them will make it to the event.
c. Edit the location
Say you’ve added a Google Maps QR Code to your business cards. This QR Code shows your office’s location.
A year later, you happen to shift your office and want to change the location encoded in the QR Code.
You can do it if your QR Code is dynamic in nature. Don’t know what a dynamic QR Code is? Don’t worry, keep reading to know.
C. Types of Google Maps QR Codes
Based on how data (venue location here) is stored, there are two types of Google Maps QR Codes—static and dynamic.
1. Static QR Code
In case of a static Google Maps QR Code, a link to the venue location is directly encoded in the QR Code itself.
As a user scans it, she is redirected to see the exact venue location on her phone’s maps application.
But the downside of a static QR Code is—it can neither be edited nor be tracked.
That means once you’ve created it, you cannot change the encoded location. To do that, you’ll have to create a new QR Code altogether.
Also, a static QR Code does not allow you to track its scanning activity.
2. Dynamic QR Code
A dynamic Google Maps QR Code allows you to edit the location anytime you want. Yet your QR Code remains the same. That means you do not need to reprint it again.
In addition, it also allows you to track details such as—how many people have scanned the QR Code, when did they scan it and where did they scan it from.
Now that you know what a Google Maps QR Code is and what it does, head on to a QR Code generator that allows you to create Google Maps QR Code.
And then see whether it has all the features that you want. For example—custom design, scan tracking, and lead generation.
You might think—there are many online QR Code generators. Do I compare all of them one-by-one?
Don’t worry, to make it easier for you, here’s a comparison chart of top online QR Code generators.
D. How to create a Google Maps QR Code
Using Scanova for a demo, here’s how you can create a Google Maps QR Code:
1. Go to Scanova and sign-up for a 14-day free trial
2. From QR Code categories, select Google Maps QR Code
3. Next, search your location in Google Maps search box
4. Select the location and click Create QR Code
5. You’ll see a pop-up prompting you to name the QR Code. In the same pop-up, you can also select whether you want the QR Code to be static or dynamic. Once you do it, click Save
5. Next, you’ll see three QR Code designs—standard black-and-white, custom with logo, and custom with background. You can proceed with either of them
Note that if your use case is promotional, you must design your QR Code. It is a fact that custom designed QR Codes attract much more scans than standard black-and-white ones.
6. Once your QR Code is ready, say after you design it, click Update and proceed to Download
7. A pop-up will appear prompting you to specify QR Code image size and format—PNG, JPG, SVG, EPS, PS, and PDF
Note that your card designer might need the image in vector formats (such as SVG and PDF). So export it in the required format.
Also, you must take care of the QR Code image size. This is because size affects the QR Code scannability. So always ensure that your QR Code is of right size before printing it.
8. Specify the details and click Export
That’s it. You now have your Google Maps QR Code. You can use it on business cards, brochures, flyers, or invitations.
But make sure you test QR Codes before mass-printing them.
E. How to edit the location encoded in QR Code
Say you want to change the location encoded in your Google Maps QR Code.
You can do it only if you had selected dynamic option while creating the QR Code.
Here’s how you can do it:
1. Go to Scanova and login to your account
2. Go to Saved QR Codes section
3. Select the QR Code and replace the old location with the new one
4. Once you do it, click Update QR Code
That’s it. The location will be updated while QR Code will remain the same.
That’s all you need to know about a Google Maps QR Code. It helps you make it easier for the guests to find the exact maps location of a venue via invitations
Create a Google Maps QR Code
If you still have questions, feel free to ask in the comments section below.