If you are a marketer and you create a number of QR Codes for your print media campaigns, then you definitely need a QR Code management tool to keep track of all your campaigns and manage QR Code dashboard.

What is QR Code Management?

Just like Google Adwords allows you to manage all your ad campaigns in a single place, a QR Code Management tool (such as Scanova) allows you to organise, edit, download, and manage your QR Codes.

Why do I need this?

A QR Code Management tool will help you save time and allow you to smoothly run your campaigns. Here are the three key benefits:

1. Organize QR Codes by Campaigns

If you are a marketer, you are probably running multiple print media campaigns and each campaign can have multiple QR Codes. With a QR Code Management tool, you can organize your QR Codes by campaigns making it easy for you to access your QR Codes.

qr code management

 

Under each campaign, you have the options to view, edit, download, and delete your QR Codes. Once you create a QR Code, you will find it listed in the Campaign Manager. While saving the QR Code, you have the option of categorizing it in a campaign. If you choose not to, it will get stored in the Default campaign.

2. Activate/Deactivate QR Codes and Entire Campaigns

Another useful feature of campaign management is the ability to activate/deactivate any QR Code (dynamic only) at anytime. For example, if you are running a survey and you can only accept responses till a particular time, you can deactivate the QR Code after the completion date.

qr code management

3. View Campaign-level Analytics

Campaign Management also allows you to see number of scans at a campaign-level. Scanova provides with you with a summary of all your campaigns in the dashboard itself so that you can remain updated at all times.

qr code management

You are all set to create your first campaign! Still have questions? Ask in the comments section below.


Create a QR Code Campaign

Create QR Codes for your promotions and organize them by campaigns using Scanova QR Code Management tool.
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Gautam Garg is a Co-founder of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to travel solo and eat spicy food. Follow him on Twitter @GGarg88