qr tag

If you are an apparels manufacturer or retailer, you can enhance the shopping experience of your customers by adding a QR Tag on your products.

What is a QR Tag?

A QR Tag is simply a tag with a QR Code on it. Adding a QR Code opens up unlimited possibilities on how you can engage with potential buyers in the store.

A QR Code is a 2D barcode which can be scanned using a smartphone application. On scanning the code, the user can be redirected to view a website, video, photos, or articles.

How will a QR Tag help me?

Replacing your static and boring tags with fun and informative QR Tags can help your brand connect better with your customers. Here are 3 reasons why you should be adding them right now:

1. Differentiate your brand from a million others and get noticed

By adding a QR Tag, you are sending a message that you are a tech-savvy brand that cares about its customer. With millions of options in the market, customers are looking for brands that they can trust. QR Tags open up a new way of engaging with these customers helping you build that trust.

2. Engage with your customer at the time of purchase and increase sales

Using QR tags, you have the option of engaging with your customers in multiple ways. You can choose the option that best suits your marketing strategy. Here are a few options:

  • Provide more information about the apparel (detailed washing instructions, fashion advice, size charts, etc.)
  • Offer a discount in exchange for contact information or follow on social media
  • Show a photo gallery of the apparel in use

The biggest advantage is that you are engaging with a customer in-store i.e. at a time when the shopper is most likely to make a purchase. Brands can easily take advantage of this opportunity using QR Tags.

3. Optimize your campaigns with analytics from actual customers

By using a QR Code Management tool (such as Scanova), you can get detailed analytics on each QR Code – number of scans by time, geography, and device. This data, from potential customers who are actually interested, can help you test your marketing communication and creatives.

What are best practices of using QR Tags?

While adding QR Codes to tags is a good idea, there are better ways to ensure that your QR Tags give you the returns you are looking for. Here are two things that you must do:

1. Make your QR Codes dynamic

Dynamic QR Codes allow you to edit the URLs at anytime without the need to reprint the QR Tags. Also, dynamic QR Codes are trackable, allowing you to view analytics on scanning activity.

2. Make your QR Codes visually-appealing

Black-and-white QR Codes are boring and ugly. You don’t want to be in a situation where your customers mistake your interactive QR Codes for billing barcodes. Create a custom QR Code with the right call-to-action to ensure that your customers engage with your codes.

You are all set to create QR Codes for your tags. Still have questions? Ask in the comments section below.


Create QR Codes for your Tags

Create visually-appealing and dynamic QR Codes for your tags to engage your customers in store
CTA scanova blog

 

Gautam Garg is a Co-founder of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to travel solo and eat spicy food. Follow him on Twitter @GGarg88