product info in limited print space

If you are a product manager, you know how difficult it is to accommodate product information on physical media – packaging, advertisements, banners, etc.

Depending on your industry or product, you might have to add the following content to provide a better user experience to your customers:

  • User manual
  • Terms & Conditions
  • Safety manual
  • Health Risks and Caution
  • Recommendations or Use Cases (e.g., recipes in case of food items)

But you are constrained with print real estate or printing costs. So how do you address this challenge? The answer is simple – QR Codes.

What is a QR Code?

A QR Code is a 2D barcode which can redirect users to online content via a smartphone application. A QR Code can be added to:

  • Packaging
  • Newspaper Ad
  • Product Body
  • User Manual

product info in limited print space

A QR Code takes up little space and can store web URLs. This means it can redirect users to any content online. This opens up a list of possibilities on how product companies can engage their potential or new customers for a smooth user experience.

How Can Product Companies Use QR Codes?

Here are three ways QR Codes can be used by product companies to engage customers while saving on printing costs:

1. Provide Smart User Manual

Instead of burning money by printing user manuals for each product box, simply add a QR Code to the packing or product body. This QR Code, when scanned, will lead the user to an online version of the user manual which can be more interactive and easy-to-use.

This can also be used to provide other information such as health risks, side effects, terms & conditions, sustainability information, troubleshooting, etc.

2. Show Video Tutorials

Need to provide installation instructions? Why not show videos instead of typing paragraphs that no one wants to read. Simply add the video URL to the QR Code. When this QR Code is scanned using a mobile device, the video will play automatically.

3. Provide Useful Recommendations

QR Codes give you the option of unlimited content space. Now you can engage your customers by providing useful information related to the product such as recipes, tech specifications, new features, etc.

Start saving printing costs and engage your customers with dynamic content using QR Codes.


Create a QR Code for your Product

Engage both new and potential customers with dynamic content using visually-appealing QR Codes. Free 14-day Trial.
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Gautam Garg is a Co-founder of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to travel solo and eat spicy food. Follow him on Twitter @GGarg88