Say you’re an author and you want to engage readers via your books. So you decide on adding images to make your text more captivating.
Or assume you’re a product manufacturer. And you need to show an infographic on how to use the product via its user manual.
What will you do here? Print the required images, right?
But there’s a problem. Sometimes you have a limited print space that keeps you from printing images.
What do you then do?
A. How to share images with your audience
There are three possible ways you can show relevant images to your audience:
1. By printing the image
This is the most obvious and easiest way to share an image with your target audience. Just print it wherever you want and you’re good to go.
But as discussed above, often the limited print space keeps you from doing this.
2. Via a web link
Thinking how this would work?
i. Upload the image to a cloud storage site such as Google Drive or DropBox
ii. Copy the shareable link to this image and add it to the print material
That simple. Just make sure you add an instruction (a call-to-action statement) such as ‘Visit here to view the image’ along with the link. It will tell users what to do or what to expect after opening it.
They will then have to open the link to view the image.
However, they’ll have to pull out their phone to open the browser, tediously type the entire link, and finally view the image.
This is a long process and needs them to put both time and effort. Well, to be honest, many of them will skip doing it.
What you can rather do here is—make it easier for them to take action. How?
3. Via a QR Code
Wondering what will a QR Code do here? Well, it will help your target audience view the image easily.
Just add a QR Code to your print media material along with an appropriate CTA. When users scan it, they’ll see the encoded image on their phone screen. That simple!
Users will no longer have to type the entire link in their browsers. All that they’d need to do is—scan the QR Code and view the image.
We call it—an Image QR Code.
B. Image QR Code
Similarly, they can also be used to show an image to the end-users.
An Image QR Code, when scanned, helps end users view the encoded image. This is just like an Audio QR Code that helps you listen to an audio clip. Or a PDF QR Code that helps you download the encoded PDF on your phone.
What you simply need to do here is—head on to a QR Code generator, create an Image QR Code for the required picture, and add it to your print media creatives.
And you can even customize this QR Code. Yes, you can actually add colors and even a logo to make the QR Code look more personalized. It will help your QR Code act as a point-of-engagement. And attract as many scans as possible
In addition, you can also change the image encoded in the QR Code. Yet your QR Code will remain the same. How?
Well, an Image QR Code is dynamic in nature. And dynamic QR Codes are both editable ad trackable.
That means you can edit (replace) the image anytime you want. And you can even monitor analytics such as how many people have scanned your QR Code. Where did they do it from. Or when did they do it.
This is unlike a Static QR Code which is permanent in nature. That means once you create it, you cannot edit it. To edit the content, you will have to create a new QR Code altogether. And a static QR Code is also not trackable.
C. What are the use cases of an Image QR code
You can use an image QR Code wherever the limited print space keeps you from adding images. Some of these use cases include:
i. Showing a diagram, blueprint, or illustration in a text-book
ii. Sharing an infographic on how to use a product via its packaging
iii. Showing the picture of a person
iv. Sharing any PNG or JPG image containing relevant information (tables, graphs, slides, etc.)
In fact, many image galleries are also using Image QR Codes today. Why? To help visitors get a soft copy of a painting or artifact in an exhibition.
Also, make sure you follow the best practices while using QR Codes in print media. For example—
1. Add a relevant CTA with your QR Code. It will push the users a little to take action. And you’ll be surprised to see how far a little nudge like this can go
2. Export the QR Code image a vector format such as SVG or EPS. It will make sure the image doesn’t pixelate when resized
3. Ensure there is enough contrast between the QR Code image and its background. If the QR Code is dark-colored, use a light color in the background and vice-versa
Now that you know what an image QR Code is, the next step is to create one.
D. How to create a QR Code from an image
To create a QR Code form an Image, you’ll first need an online QR Code generator that offers this category.
If you do a quick Google search on ‘Image QR Code generator’, you’ll find pages of results. How do you then find the best QR Code generator for your use case? Will you compare all of them one-by-one?
Well, that will take a lot of time and effort. Don’t worry. We’ve compiled a detailed comparison chart for the top QR Code generators online. You can go through it to decide the best one for your needs.
Once you decide on which QR Code generator to use, the next step is—to create the QR Code.
Using Scanova QR Code generator for a demo, here is how you can create a QR Code from an image:
1. Go to Scanova QR Code generator and sign-up for a 14-day free trial
2. From QR Code categories, select Image QR Code
3. Click Upload File and select the image that you want to encode in the QR Code
4. Next, click Create QR Code
5. A pop-up will appear prompting you to name and save the QR Code. So add a name, and click Save
6. You will see three QR Code design on your screen—standard black-and-white, custom with logo, and custom with background
As discussed above, a customized QR Code acts as a point of engagement to attract far more scans than a black-and-white one. If you want to get as many people as possible to scan the QR Code, add design to it.
7. Once your QR Code is ready, say after you customize it, click Update and proceed to Download it
8. A window will appear prompting you to specify the QR Code image size and format. Once you specify the details, click Export
That’s it. Your Image QR Code has now been download. You can add it to the required print media material. And show the encoded image to your target audience via print media.
E. How to edit an Image QR Code
Say you’ve added the Image QR Code to a textbook. When scanned, it shows a diagram to help students understand the concept better.
But a year later, you find a better image to help them understand the topic.
Or say you’ve created the QR Code to show graphs to your end-users. After a few months, the data and hence, the graphs change. And you need to replace the old image with the new one.
What would you then do? Create a new QR Code for the new image and then replace the older one?
Don’t worry. You don’t need to do that. Since Image QR Code is dynamic in nature, you can replace the encoded image with a new one anytime you want.
And of course, your QR Code will remain the same. That means, no need to reprint it again.
Here’s how you can do it:
1. Login to your Scanova account and go to Saved QR Codes section
2. Select the QR Code you want to make changes to
3. Click the edit icon to upload a new image. And once it gets uploaded, click Update QR Code
That’s it. The old image has now been replaced with the new one and your QR Code has been updated.
You now know how to create a QR Code from an image. How does it work. Where can it be used. How to create one. And how to edit it.
An Image QR Code is an easier way to share an image with your target audience if the print space limits you from doing so. And change the encoded image anytime you want without creating a new QR Code altogether.
Still have any queries? Ask them in comments.