You are a brand that is investing in traditional print media promotions such as newspaper/magazine advertisements, outdoor advertising and promotions, or other creative print-based campaigns. No matter what digital marketing pundits say, these traditional marketing practices still bring a lot of sales. But did you know you can add another dimension to your current marketing practices to increase your conversion rate? We call that dimension – QR Code Marketing.
By adding QR Codes to your print media marketing campaigns, you can engage your customers with dynamic online content. This will not only help you stand out from all the marketing noise but also help in increasing brand recall.
Lets get started on how to integrate QR Code advertising into your existing print media campaigns.
A. Most popular QR Code Marketing use cases
The thing with QR Codes is that you can engage your customers in a little over a million number of ways. But here are 4 popular ways to get started:
1. Drive traffic to website
This is the most popular use case of QR Codes – driving traffic from offline print media to the brand’s website. Or any other relevant content for that matter.
Interested customers have an option of visiting your website if they are intrigued by your marketing message. The QR Code will link to your website address. When scanned, the website will open on the scanning device.
Expert tip: Make sure your potential customers have a reason to visit your website. In your marketing message, it should be clear what incentive they have for visiting your website.
2. Increase your social media following
This is another commonly used QR Code marketing technique – acquiring social media following from offline print media.
In your advertising, add a QR Code that leads your potential customers to your social media pages. That way they have an option to immediately Like your Facebook fanpage or Follow you on Twitter.
For small businesses, this works well if you communicate with your local audience primarily via social media and you don’t have large marketing budgets. People love such businesses and will follow you immediately when they visit your stall at the local market or your little store around the corner.
For large businesses and enterprise brands, you will need to provide incentives to get them to follow you. For example
‘Get a daily deal on our Facebook page. Scan to Follow us now’
(Tip for Scanova Users: QR Code Management tool Scanova allows you to create a Social Media landing page with your QR Code that has links to all popular social media platforms. This way you don’t need to limit yourself to one social media profile and customers can follow you on their favourite social media platform.)
3. Engage customers via product packaging
This one is pretty obvious and extensively used in the consumer electronics, healthcare, and food service industries.
In the limited space you have on the product packaging, you can add a QR Code that will allow to you to engage your potential customers with relevant product related information such as:
- Product information (raw materials, ingredients, sourcing, sustainability, etc.)
- How to use the product (recipes, features, etc.
- How to install the product (video instructions)
- Safety instructions (Allergies, health hazards, child safety, etc.)
- Legal documents (terms and conditions, side effects, etc.)
(Tip for Scanova Users: If you don’t have dedicated webpages for your products, you can easily create mobile-optimized landing pages using Scanova)
4. Distribute m-coupons from print advertisements
Let’s say your target customer visits a mall with friends. While some of them are busy window shopping, she finds a QR code on one of your promotion creatives. It’s a surprise Christmas gift from your brand. She scans it – well because she is curious and who doesn’t like surprises. In an instant, she is the owner of a 30% discount m-coupon.
The Vantiv ShopTalk Survey, conducted by Socratic Technologies, surveyed 500 consumers in Nov 2016. The survey aimed to understand their experience and preferences on redeeming offers. As per the survey, 24% Millennials and 18% Gen Xers preferred scanning a QR Code to redeem an offer.
(Tip for Scanova Users: You can easily create an m-coupon landing page from your Scanova account)
5.Create a giant QR Code
Why stick to the conventional route of printing QR Codes on packaging or print media? Marketers can grab customer attention by creating a giant, scannable QR Code.
You could use flowers, colors, paper, plants, etc., to create a unique QR Code.
One such example is soon to be set in the island nation of Tuvalu. Vincent Huang, a Taiwanese artist, is set to create a QR Code mangrove on the island. This is raise awareness on how climate change is affecting the island. On scanning, the QR Code will lead to a page listing the ill effects of climate change.
Scanova’s team created the first ever QR Rangoli, to wish its customers on Diwali. Scanning the QR Code lead to a page with festive wishes and a discount coupon.
Like I said, these are just a few ways on engaging your customers. Depending on what content you want to show your audience, there are 23 types of QR Codes you can create.
B. Tracking your QR Code Marketing campaigns
I am a big fan of this saying:
Tracking a success of a campaign is necessary for further optimization. Especially for a marketer.
The good news is that QR Code advertising campaigns can be tracked easily. All you need to ensure is that the QR Code Management tool you are using allows you to create Dynamic QR Codes and has QR Code tracking feature.
(Tip for Scanova users: Scanova QR Code Management not only provides QR Code tracking but also allows integration with Google Analytics so that all your digital campaigns tracking data is visible in one place)
So marketers, get started today and add the dimension of QR Code Marketing to your existing print media and outdoor campaigns.
Get started with QR Code Marketing