What is a QR Code Generator

You’ve probably read or heard that to create a QR Code, you need a QR Code generator. But, what really is a QR Code generator?

In this article, we will tell you what everything you need to know about a QR Code Generator:

1. What is a QR Code Generator
2. Types of QR Code Generators
3. How to use a QR Code Generator
4. How to choose a QR Code Generator

1. What is a QR Code Generator

A QR Code generator is an online software that allows users to create and download QR Code images in different formats—PNG, JPG, SVG, etc.

Once you’ve created your QR Code, you can download the image in the format that best suits your needs and print or share it on a medium of your choice where others can scan it.

2. Types of QR Code Generators

There are two types of QR Code generators available online—Basic and Advanced.

A. Basic QR Code Generators

Basic QR Code generators allow users to create Static QR Codes, which is simply content (text, URL, etc.) encoded into the QR Code (just like a barcode). When this QR Code is scanned, it will always show this content.

Basic QR Code generators have limited functionality and are usually freely available.

B. Advanced QR Code Generators

Marketers typically opt for advanced QR Code Generators as they are loaded with useful features such as:

i. Editing Content

Advanced QR Code generators allow users to create Dynamic QR Codes. These QR Codes allow users to edit the QR Code’s content (image, text, URL, etc.) at any time. For example, with a Dynamic QR Code, you can share a link to your Facebook page first and then change it to your Twitter profile’s link at any time.

Read more about Dynamic QR Codes.

ii. Tracking QR Codes

The tracking feature allows users to track scan activity by date, time, geography, device (smartphone, tablet) , and operating system (iOS, Android, Windows). These tracking analytics help marketers measure engagement of their marketing campaigns.

what is a qr code generator

The tracking analytics feature is only possible with Dynamic QR Codes.

iii. Designer QR Code

With this feature, users can personalize their QR Codes by adding colors, logo, and image in their QR Codes.

What is a QR Code Generator

Colorful QR Codes are more visually-appealing than the plain black-and-white ones.

iv. Create Landing Pages

This feature is helpful for marketers who do not own a website but wish to share promotional content such as more information about a product, offers pages, or ads.

Some advanced QR Code generators allow users to create mobile optimized web pages, called landing pages. On scanning a QR Code, the audience is directed to a landing page where users can share content of their choice (text, images, videos, etc.).

3. How to use a QR Code Generator

Now that we know what a QR Code generator is and its types, the next step is to learn how to use a QR Code generator.

This step depends on the type of QR Code you wish to create. Let’s assume you want to create a QR Code that allows you to share a PDF file.

For this example, I’m using the Scanova QR Code generator.

To create a PDF QR Code, follow the steps below:

1. Go to Scanova and register for a 14-day free trial

How to Use a QR Code Generator
2. When you are logged in, click on the ‘PDF’ option from the dashboard

What is a QR Code Generator
3. On the page that opens, click on the ‘Upload File’ button, select the PDF file you wish to share and click on ‘Create QR Code’

What is a QR Code Generator
4. A window will open where you can name and save your QR Code

What is a QR Code Generator5. Your QR Code’s been generated and you will see three design options—Standard black-and-white, Custom with Logo, and Custom with Background

What is a QR Code Generator

6. Choose the QR Code design of your choice and click on ‘Download’
7. Once your QR Code has been downloaded, add them to your print media creatives

To learn how to add advanced features to your QR Code, read: How to use a QR Code Generator.

4. How to choose a QR Code Generator

The next step is to choose a QR Code generator.

A simple Google search will show a long list of online QR Code generators. But how do you know which one suits your requirements the best?

Here is a detailed comparison chart of the most popular QR Code generators online to help you choose better.

What is a QR Code Generator

Congratulations! You now know everything there is to know about QR Code generators that can help you create the perfect QR Code. Go ahead and create your first QR Code with Scanova.


Create your first QR Code

Create a visually-appealing and dynamic QR Code for your campaigns via Scanova to attract more scans. Free 14-day Trial.
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Zara Rizwan is a Writer with Scanova. She is an expert on QR Codes, Psychology, and Marketing. When not writing, she spends her time cooking Lamb Biryani or reading Jeffrey Archer novels.