You know what a QR Code is. It is a square-shaped barcode that encodes information. It could be text, numbers, or even a website link.
Unlike barcodes that store limited characters, QR Codes can store a lot of them. Also, QR Codes don’t need a handheld scanner to be scanned. All that you need is—a smartphone with a camera.
Yes, most smartphones now come with an in-built QR Code scanning feature in their stock camera application. And the ones that don’t have it, can install a third-party scanning app on their phones.
Due to such factors, QR Codes are now being used for many diverse purposes. Some of these include inventory management, payments, and promotions.
You also want to use QR Codes for a use case. To do that, you need to create them first. And you need a QR Code Generator for the same.
In this article, we will tell you what everything you need to know about a QR Code Generator:
A. What is a QR Code Generator
B. Types of QR Code Generators
C. How to use a QR Code Generator
D. How to choose a QR Code Generator
A. What is a QR Code Generator
A QR Code generator is an online software that allows users to create QR Codes by entering desired information. And download them in different formats—PNG, JPG, SVG, and EPS.
But before you go ahead to create a QR Code, make sure you know what content you want to encode in it.
It could be text, numbers, website link, image, or even a video. And depending on this information, you can create a Text QR Code, a Website URL QR Code, an Image QR Code, and a lot more. There are more than 10 types of QR Code categories you can choose from.
Once you know what QR Code category you need, you can go ahead to find a suitable QR Code generator.
Let’s discuss about it in detail.
B. Types of QR Code Generators
There are two types of QR Code generators available online—the ones that allow you to create QR Codes individually and the ones that help you create them in bulk.
1. To create QR Codes one-by-one
If you need a few QR Codes, this QR Code Generator will suit your needs the best.
And among these, there are again two categories: the one that is basic and the other is advanced.
a. Basic QR Code Generators
Basic QR Code Generators allow users to create Static QR Codes, which is simply content (text, URL, etc.) encoded into the QR Code (just like a barcode).
For the uninitiated, a Static QR Code is permanent and non-trackable. That means once you create it, you cannot edit it. In case you need to do it, you will have to create a new QR Code.
In addition, you cannot track the scanning activity of a static QR Code. So static QR Codes have limited functionality.
So many basic QR Code generators are usually freely available. And another major concern here is—these tools usually show advertisements that hinder the user experience.
b. Advanced QR Code Generators
Most marketers typically opt for advanced QR Code Generators. Why? Because they are loaded with useful features. For example:
i. Editing Content
Advanced QR Code generators allow users to create Dynamic QR Codes. Not sure what it means?
Dynamic QR Codes, unlike static ones, are both editable and trackable.
Hence, you can edit the content encoded in the QR Code anytime you want. Here’s how it works—say you create a Website URL QR Code that takes users to your website. But a month later, you want it to take them to your blog.
A dynamic QR Code will help you do it easily.
ii. Tracking QR Codes
We just talked about the dynamic QR Code’s tracking feature. Let’s discuss it in detail.
The tracking feature allows users to track scanning activity based on various parameters. For example—scans by date, time, geography, device (smartphone, tablet), and operating system (iOS, Android, Windows).
As a serious marketer, you know important these details are. They help you understand your target audience better. And plan your future campaigns accordingly to get better results in the future.
Hence, we can say that these tracking analytics help marketers measure the engagement in their marketing campaigns.
iii. Designer QR Code
This feature allows you to customize your QR Code by adding colors and logo to it. And you know how important it is for branding, right?
A black-and-white QR Code looks like some barcode for official purpose. And you’d not want people to perceive it as such if your use case is marketing.
Here, you’d want your QR Code to act as a point-of-engagement to attract as many scans as possible. And custom-designing feature helps you do it by adding a design to your QR Code.
Also, it is a fact that customized QR Codes attract many more scans than black-and-white ones.
iv. Create Landing Pages
If you have a website, you can easily create a QR Code to take people on webpages with relevant information. But what if you don’t have a website?
In such cases, you can still create a QR Code to take people to a landing page with desired information. It could be information about a product, an event, or offers pages. Wondering—how is it possible?
Well, some advanced QR Code generators allow you to create mobile-optimized web pages, called landing pages.
For example—a Rich Text QR Code that allows you to add and customize as much text and images as you want. An Event QR Code that helps you share desired event information (such as date and time, venue, and location of event). And also helps people RSVP easily.
3. How to use a QR Code Generator
Now that we know what a QR Code generator is and its types, the next step is to learn how to use a QR Code generator.
This step depends on the type of QR Code you wish to create. Let’s assume you want to create a QR Code that allows you to share a PDF file.
For this example, I’m using the Scanova QR Code generator.
To create a PDF QR Code, follow the steps below:
1. Go to Scanova and register for a 14-day free trial
2. When you are logged in, click on the ‘PDF’ option from the dashboard
3. On the page that opens, click on the ‘Upload File’ button. Next, select the PDF file you wish to share and click on ‘Create QR Code’
4. A window will open where you can name and save your QR Code
5. Your QR Code’s been generated and you will see three design options. These include—standard black-and-white, Custom with Logo, and Custom with Background
6. Choose the QR Code design of your choice and click on ‘Download’
7. Once your QR Code has been downloaded, add them to your print media creatives
To learn how to add advanced features to your QR Code, read: How to use a QR Code Generator.
2. To create QR Codes in bulk
You cannot use a normal QR Code generator in case you need multiple QR Codes. It could be hundreds or even thousands of them.
Creating them one-by-one will take a lot of time and effort.
This is where a Bulk QR Code Generator comes into the picture. It helps you create hundreds and thousands of QR Codes together. Hence, saving you a lot of time.
In case you want to know how bulk generation works, here is a detailed guide. It tells you everything about creating and downloading QR Codes in bulk.
4. How to choose a QR Code Generator
You now know what do you want to create a QR Code for, and what type of QR Code generator you need. So the next step is to find a suitable a QR Code generator.
A simple Google search will show a long list of online QR Code generators. But how do you know which one suits your requirements the best?
The answer is—by comparing them, right? But opening each link to compare all the results will be a tough and tedious job.
Don’t worry. You don’t really need to do that. We have compiled detailed comparison charts for the best QR Code generators available online.
Also, if you need a large number of QR Codes (say in thousands and millions), you can use the QR Code API and QR Code SDK services. They help you generate large volumes of QR Codes together. And even integrate QR Code generation with your own information system.
Congratulations! You now know everything there is to know about QR Code generators that can help you create the perfect QR Code. Go ahead and create your first QR Code now!