You are probably a marketer and want to use print media for a promotional or even operational use case. And you want to use a QR Code for the same.
You want a QR Code which, when scanned, takes end-users to the encoded website. But here’s the thing—you don’t want your QR Code to take users to a single URL.
In fact, you want a QR Code that allows you to share multiple URLs.
And you’re wondering—is it possible to do it? Well, it is. And there are three different ways to do it. You can select one for yourself depending on what your end goal is.
1. By creating a dynamic Website URL QR Code
Say you manufacture packaged food products. And you want your customers to follow you on Facebook.
So you create a QR Code that takes them to your Facebook page where they can follow you. And you add this QR Code to all your food packagings.
But a month later, you want them to see your Twitter or LinkedIn profile instead and follow you there.
In this case, you don’t need to create a new QR Code. You can rather update the existing one and save your printing costs. How?
By creating a dynamic Website URL QR Code that helps you change the encoded URL anytime.
Dynamic QR Codes are unlike static QR Codes that are permanent and don’t allow you to change the encoded content. Dynamic ones allow you to change the encoded data anytime you want and yet their design remains the same. That means—no need to reprint them.
And to create a dynamic website URL QR Code, you’ll need a QR Code generator that offers this category. And you can find one online.
A quick Google search will give you multiple options to choose from. But to select the best suited for your use case amongst them, you’ll have to compare them, right? And that will take both time and effort.
We have compiled a detailed comparison chart of the top QR Code generators available online. You can go through it to decide the best one for your use case.
How to create a dynamic Website URL QR Code
Using Scanova QR Code generator for a demo, here’s a step-by-step guide on how to create one:
1. Go to Scanova and sign-up for a 14-day free trial
2. From QR Code categories, select Website URL
3. Paste the website link you want to encode in the QR Code
4. Next, click Create QR Code
5. A window will appear asking you to name and save the QR Code. In the same window, you’ll see two options—Static and Dynamic. Select the Dynamic option. It’ll make sure your QR Code is dynamic and, hence, editable
Next, enter a name and click Save.
6. You’ll see three QR Code design options on your screen—standard black-and-white, custom with a logo, and custom with a background. You can proceed with either of them
Note that a customized QR Code is better at attracting scans than a black-and-white one. It acts as a point-of-engagement to attract the audience’s attention. Hence, if your use case is promotional, you must design your QR Code by adding your brand’s colors and images to it.
7. Once your QR Code design is ready, click Update. And go ahead to Download it in the size and format (such as PNG and SVG) of your choice
Your QR Code will be downloaded. Whenever you wish to make changes to the content encoded in it, follow these steps:
1. Go to Scanova and login to your account
2. From the dashboard, go to Saved QR Codes
3. Select the QR Code you want to make changes to
4. Make the required changes and click Update QR Code
Your QR Code will be updated. That means it will now redirect you to the new URL.
B. By creating a mobile-optimized landing page
Say you don’t want your end-users to see a single URL on scanning the QR Code. But you want to give them multiple options to choose from. For example—different pages on your website such as the About Us, Pricing, and Home page.
Here, you can create a Rich Text QR Code. You can customize it by adding text, URLs, buttons, and even images.
When scanned, it will take users to a mobile-friendly landing page with all the encoded information. And again, you can edit the content added to it anytime you want, without creating a new QR Code altogether.
How to create a Rich Text QR Code
Just like a Website URL QR Code, you’ll first have to sign-up with Scanova for a 14-day free trial account. Next, follow these steps:
1. From QR Code categories, select Rich Text
2. Add all the data that you wish to encode in the QR Code (such as text, images, and website URLs)
3. Click Create QR Code. Again, you’ll see a pop-up to name and save the QR Code. So enter a name click Save
4. You’ll see three QR Code design options. You can proceed with either of them. However, as discussed in section A, if your use case is promotional, you must go for a customized variant
5. Once your QR Code design is ready, click Update and proceed to Download it
Note that a Rich Text QR Code is dynamic in nature. Hence, you can make changes to the encoded content whenever you want. And to do it, login to your Scanova account and follow the steps as mentioned in Section A.
C. By creating a Social Media QR Code
If your end-goal is to take users to your social media profiles, you must create a Social Media QR Code.
It’s a single QR Code that allows you to share multiple social media URLs. That means as end-users scan it, it takes them to a landing page with multiple social media buttons. Each of these buttons takes you to the respective social media profile.
And just like Rich Text QR Code, a Social Media QR Code is also dynamic in nature. Hence, you can edit the encoded URLs anytime you want.
How to create a Social Media QR Code
Similar to creating a Rich Text QR Code, go to Scanova and sign-up for a free trial account. Next, follow these steps:
1. From QR Code categories, select Social Media
2. You’ll see three layout options at the top. Select whichever you want your users to see on scanning the QR Code
3. Next, add links to all the social media profiles or pages of your choice
4. Once you add all the URLs, click Create QR Code
5. In the window that opens, enter a name for your QR Code and click Save
6. Three QR Code design options will appear on your screen. Select the one you want to go ahead with
However, if your use case is promotional, you can increase the scans by adding a design to the QR Code. Hence, you must choose the custom design option in such cases.
7. Once your QR Code design is ready, click Update and Download your QR Code in suitable size and format
That’s it. Your QR Code will be downloaded. And to make changes to it, you can refer to the steps mentioned in Section A.
These are three ways you can create a QR Code to share multiple URLs.
If you want your end-users to see and get redirected to one URL at a time, you can create a dynamic Website URL QR Code. But if you want them to see all the URL options together and then decide by themselves, you can create a Rich Text or Social Media QR Code for the same.
Create your first QR Code
Still have any queries? Ask them in the comments below.