Gautam Garg is a Co-founder and the CEO of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to go trekking and eat spicy food.
You have seen a lot of messaging apps using QR Codes. Some of these include—WeChat, Snapchat, Facebook Messenger, and Viber did it first. And finally Twitter has joined in. Twitter now allows users to follow each other using a Twitter QR Code. Brittany Forks, a designer at Twitter, announced the launch of Twitter QR Codes […]
Google first revealed the Now on Tap feature during the 2015 I/O developers’ conference. Google released it near the end of the 2015 but it was less than impressive. Now, in July 2016, Google has upgraded Now on Tap with a few useful improvements. “Today, we’re introducing new Now on Tap features that surface useful […]
In March 2014, the People’s Bank of China (PBOC) banned QR Code payments via third-party providers. The reason cited was security of consumers data and money. But experts say it was to protect China UnionPay, which holds a monopoly on bankcard payments. The ban has been on since then. But third-party payment providers continue to […]
July 26, 2016 Indian DTH provider Tata Sky announced a collaboration with payments technology company Visa. The move allows subscribers to recharge their accounts with ease using QR Codes. Tata Sky subscribers will now see a QR Code on their screens, which can be scanned using a smartphone. The Tata Sky QR Code will redirect to […]
We’ve seen how are QR Codes used in games. Now they’re being used on lottery tickets too. Why? Keep reading to know the answer. If you are a regular lottery player in the UK, the single big million-dollar question you have when the results are announced is – did I win? This is very frustrating […]
Bing Search by Microsoft is the most popular alternative to Google Search. And now it’s set to get better. In it’s latest update, Bing Search has added two new features – a QR Code scanner and Image Search. The new features are part of Bing Search’s Visual Search. Visual Search allows you to: Search images […]
Nestlé KitKat has a history of working with Google. In 2013, they had the Google Android initiative. Then in 2015, it was the Google Youtube MyBreak initiative. In 2016, they are partnering yet again. QR Codes on KitKat packs lead to YouTube videos to watch while you take a break. In 2016, recognising where consumers are […]
Update: On April 18, 2017, Facebook announced a couple of new features that it’s set to add to the Messenger app. The features include a M virtual assistant which will allow users to order food online from delivery.com, a game tab that provides access to Game bots and Rich Gameplay. On the QR Code front, Facebook has […]
Katrina from SameVine has an interesting take on what a church marketing strategy should look like. According to her, this is the marketing funnel every church should follow to acquire and engage followers: (Click on the image to enlarge. Image owned by SameVine. Used for reference only) In her pitch, Katrina talks about a multi-channel communication […]
Like WeChat and Snapchat, messaging and calling app Viber too allows you to add friends if they scan your Viber QR Code. Here are quick steps on how to find it: Open Viber app Select More tab from the navigation bar at the bottom Click on the QR Code icon on the top right corner […]
Everybody these days knows what a QR Code is. Yes, the black-and-white squares that can link to an array of information such as website URLs, image, audio, video, PDF file, and simple text. QR Codes aren’t popular just in China or other Asian countries. Countries such as United States, UK, Saudi Arabia, Australia, and Canada […]