Gautam Garg is a Co-founder and the CEO of Scanova. He is a QR Code enthusiast and a big fan of inbound marketing, CRO, and usability. When taking a break, he likes to go trekking and eat spicy food.
If you have a store on Etsy, then getting followers should be your number one priority. There is so much competition within Etsy itself. Followers of your store can get regular updates and notifications when you add new products. More followers mean more sales – it’s a no brainer. But did you know that despite […]
You know what QR Codes are and how people are using them. From education to insurance, every industry is using QR Codes for promotional and operational use cases. Further, statistics also show that the use of QR Codes is soaring. And it will continue to grow in the years to come. Now each car insurance […]
The new year is here. It has been over 21 years since QR Code was first introduced. Yet, the technology is far from obsolete and being used more than ever. In 2016, we can expect the launch of CurrentC, the QR Code-based mobile payment system that is aiming to take on NFC-based Google and Apple Pay. […]
SmartLabel is an initiative by US food, beverage, and consumer companies. It aims to promote transparency about their products. Through this initiative, participating companies will add a SmartLabel QR Code on their product packaging. It will redirect to product information useful to consumers. What is a SmartLabel QR Code? A SmartLabel QR Code will provide shoppers […]
If you are manufacturing products, then you probably use barcodes to allow inventory tracking and management. While a barcode works okay, it has its limitations. QR Code is the new barcode and it’s time to make the switch. QR Codes are faster, more readable, and have a larger storage capacity than barcodes Click To Tweet […]
Wedding is one of the most important events in one’s life. Each wedding comes with a lot of drama—venue, gifts, guests, gala, and invitations. The invitation card is your official announcement to your friends and family and you might want to make the most of it. You’d want your wedding invitations to be unique and […]
You are a part of a food and beverage company. And part of your job is to package products that your company manufactures. You know that product packaging is one of the most important ways to engage your customers. And build your customer’s trust and loyalty. But due to limited space, you cannot share all […]
With Thanksgiving around the corner and Black Friday sales beginning this week, holiday shopping season has arrived. Year after year, retailers have been successful in attracting customers with heavy discounts. However, marketers can now make the shopping experience simpler, smarter and more interactive, using QR Codes. The most basic applications of QR Codes – on […]
Restaurants, retail brands, and taxi service providers regularly hand out discount or deal coupons as part of their promotions. But now that everything is going mobile, printing and managing paper coupons is relatively expensive and inconvenient for the customers. This has given rise to m-coupons – coupons digitally created on mobile apps and saved in […]
With the advancement of smartphone technology, an expansion in digital marketing has been observed over the years in India. Of the many strategies involved, QR Codes have shown exponential growth in engaging customers by offering dynamic content such as webpages, videos, and text documents among other forms of media. India features in the top 10 nations consuming […]
Everybody these days knows what a QR Code is. Yes, the black-and-white squares that can link to an array of information such as website URLs, image, audio, video, PDF file, and simple text. QR Codes aren’t popular just in China or other Asian countries. Countries such as United States, UK, Saudi Arabia, Australia, and Canada […]