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Asia

12 reasons why QR Codes make sense for India

With the advancement of smartphone technology, an expansion in digital marketing has been observed over the years in India. Of the many strategies involved, QR Codes have shown exponential growth in engaging customers by offering dynamic content such as webpages, videos, and text documents among other forms of media. India features in the top 10 nations consuming […]

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Europe

Top Highlights: EMA’s QR Code Guidelines for Pharma Companies

You would’ve seen QR Codes on promotional material. They serve as an excellent tool to drive traffic from print media to online content. But it’s not just marketers who can benefit from QR Codes. Patients and healthcare professionals can also benefit from them. If you’re a pharma company/medical group/healthcare company, you can use QR Codes […]

Categories
Asia

Common Use Cases of QR Codes in India

A QR Code is a 2D barcode that can store a lot of information, compared to a traditional barcode. These square-shaped barcodes have been around for more than two decades. It is only recently that QR Codes have entered into customer engagement activities. QR Codes are popular in the West and in Asian countries. The […]