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Headstone QR Codes – An emerging way to remember loved ones

How do you remember those that have passed away? Do you have a way to pay your respects to them? How will the future generations learn about their ancestors? A new trend is emerging on how we remember and learn about our loved ones who have passed away – A headstone QR Code. In Almondsbury […]

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Marketing

How AirAsia can increase mobile app downloads with a splitter QR Code

AirAsia, a Malaysian-based airliner, allows its flyers to book, upgrade, check-in and save all travel details using a mobile application. If you visit the AirAsia website, you’ll have the option of downloading the mobile application by scanning a bright red QR Code that has the AirAsia logo in the center.   Testing the AirAsia QR Code The […]

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Marketing

Shoppers Stop QR Code: An Analytical Review

Like many other retailers in India, Shoppers Stop added a QR Code to its newspaper advertisement. Our team at Scanova decided to check if the advertiser had followed good practices or not. Will users have a smooth experience engaging with the brand? Lets find out: 1. Call-to-Action with QR Code The advertiser did well to […]

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Marketing

SimplyMarry QR Code Review

Matrimonial websites are big in India. The major ones are now launching mobile applications to enhance user experience. SimplyMarry, one of the leading matrimonial websites did just that and were using QR Codes on their print advertisements. A good move. Let’s analyze how they could have done it better. 1. Black and white QR Code […]

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Marketing

Advanced Hair Studio QR Code Review

.QR Codes have great potential to get leads from your target audience. Advanced Hair Studio, a leading hair replacement and hair regrowth company, attempted to do just that. We reviewed their QR Code in a newspaper advertisement and learnt what they did right and where the brand went wrong. 1. Despite being prominently placed, no call-to-action […]

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Public

How cities are becoming tourist-friendly on a low budget

I would be stating the obvious if I say that tourism should be an important agenda for a city. Getting tourists to spend their money in your city is just good economics. All you need to do is to ‘wow’ the tourists so that they go tell their friends to experience your city too. But this […]

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Marketing

Review: 4 Things to know about Intec’s QR Code

We are back again with another QR Code review. The QR Code was placed in a half-page newspaper advertisement by Intec Air Conditioners, a leading manufacturer and assembler of consumer durables in India.  1. Black and white QR Code instead of designer For this  newspaper advertisement, Intec could have merged a transparent QR Code with the […]

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Others

How restaurants can engage guests with mobile games

In one of the previous posts, we discussed how QR Codes are being used by restaurants to engage guests in 11 ways. One of the ways was to entertain your guests with mobile browser-based games and challenging them to win a freebie. We ran a pilot campaign to test this engagement strategy at a small […]

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Marketing

State Bank of India QR Code Review

A few weeks ago I noticed an SBI Life Insurance ad with a QR Code. I decided to give it a try to see if they had followed any of the QR Code best practices. (Read my post on Increase engagement with these 5 must-know QR Code best practices). Good visibility but nonetheless ugly Although the […]

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Marketing

Del Monte-Krrish 3 QR Code Promotion Review

A few days ago, I was at a Gloria Jeans cafe. While sipping my coffee, I was trying to figure out if my chicken sandwich was really worth the effort of eating it. I decided to add some ketchup to make life a bit easier and that’s when I noticed the QR Code on the […]