Categories
Marketing

Advanced Hair Studio QR Code Review

.QR Codes have great potential to get leads from your target audience. Advanced Hair Studio, a leading hair replacement and hair regrowth company, attempted to do just that. We reviewed their QR Code in a newspaper advertisement and learnt what they did right and where the brand went wrong. 1. Despite being prominently placed, no call-to-action […]

Categories
Public

How cities are becoming tourist-friendly on a low budget

I would be stating the obvious if I say that tourism should be an important agenda for a city. Getting tourists to spend their money in your city is just good economics. All you need to do is to ‘wow’ the tourists so that they go tell their friends to experience your city too. But this […]

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Marketing

Review: 4 Things to know about Intec’s QR Code

We are back again with another QR Code review. The QR Code was placed in a half-page newspaper advertisement by Intec Air Conditioners, a leading manufacturer and assembler of consumer durables in India.  1. Black and white QR Code instead of designer For this  newspaper advertisement, Intec could have merged a transparent QR Code with the […]

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Others

How restaurants can engage guests with mobile games

In one of the previous posts, we discussed how QR Codes are being used by restaurants to engage guests in 11 ways. One of the ways was to entertain your guests with mobile browser-based games and challenging them to win a freebie. We ran a pilot campaign to test this engagement strategy at a small […]

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Marketing

State Bank of India QR Code Review

A few weeks ago I noticed an SBI Life Insurance ad with a QR Code. I decided to give it a try to see if they had followed any of the QR Code best practices. (Read my post on Increase engagement with these 5 must-know QR Code best practices). Good visibility but nonetheless ugly Although the […]

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Marketing

Del Monte-Krrish 3 QR Code Promotion Review

A few days ago, I was at a Gloria Jeans cafe. While sipping my coffee, I was trying to figure out if my chicken sandwich was really worth the effort of eating it. I decided to add some ketchup to make life a bit easier and that’s when I noticed the QR Code on the […]

Categories
Marketing

Tata Tea-Jaagore QR Code Review

While browsing through the supermarket in the beverages section, I noticed a QR Code on the packaging of a 1Kg Tata Tea pack and decided to test it and see if they had followed any of the 5 must-know QR Code best practices. Along with being the brand’s primary tagline, ‘Jaagore‘ (which means ‘Wake Up’) […]

QR Codes In E-Commerce: Benefits And Use Cases

Say you own an e-commerce business. It could be to sell clothes, cosmetics, furniture, or even electronics. And you need to drive traffic to your website or increase your app’s downloads while increasing customer loyalty. After all, that’s how you increase your business’s visibility to eventually generate revenue.  And QR Codes are helping e-commerce businesses […]