A QR Code is a square-shaped barcode that stores information such as URL, text, and contact details. It can be scanned using an app on a mobile device. Read our latest posts to learn more about QR Codes and how brands are using them to engage and acquire customers. Get regular expert tips to help you increase conversion rate of your QR Code campaigns.
You know what a QR Code is. It is a square-shaped barcode that encodes information. It could be text, numbers, or even a website link. Unlike barcodes that store limited characters, QR Codes can store a lot of them. Also, QR Codes don’t need a handheld scanner to be scanned. All that you need is—a […]
I assume you are looking to generate QR Codes for a marketing campaign or an operational use case. However, you are not sure how to use a QR Code generator. In this article, we will show you exactly how to use a QR Code generator and help you create that perfect QR Code that is […]
Indian Government’s move to demonetize old 500 and 1,000 currency notes, brought about a QR Code payment revolution in the country. From street hawkers to public transportation, everyone used QR Codes to accept payments via e-wallets such as Paytm and Mobikwik. Though things have fallen back in place and cash is now freely available, many […]
Print marketing is still a popular media for marketers to engage their target audience. In fact, this marketing channel is growing year-on-year. According to stats from a 2015 survey, the estimated global expenditure on print media is expected to go from USD 247.8 Bn in 2014 to USD 260 Bn by 2018. But print media […]
Print marketing has been part of advertising since the early 18th century. Marketers used posters and billboards to share product information with their audience. With passage of time, print marketers faced two major challenges: Limited space to share information Increasing popularity of digital marketing To overcome both these challenges, print marketers are now including QR […]
By January 2019, the Swiss payment system is set to digitize with the introduction of QR Bill. Like the name suggests, the new Swiss payment slips will now feature a QR Code. Currently, the country uses red and orange payment slips. QR Bill: The QR Bill is touted to become an integral part of Swizz […]
QR Codes are popular in Asian countries such as China, Hong Kong, Singapore, Thailand, and Malaysia. Popularity of these 2D-barcodes in Indonesia shouldn’t come as a surprise. QR Codes in Indonesia are commonly used in sectors like payments, retail, and marketing. Here, we’ve put together a list of four common use cases of QR Codes […]
A stroll around the city will show you at least a dozen new construction sites. Hundreds of people and thousands of chores to complete. Working towards a single goal—completion of a construction project. Besides adding to a city’s beauty, the construction industry adds a lot to a city’s economy. In 2015, the construction industry contributed […]
We all know what a QR Code is, isn’t it? For those of you who don’t know, QR Codes are 2D barcodes. These black-and-white squares can link to images, text, videos, and websites. A smartphone with a QR Code scanning app is all one needs to view this information. QR Code technology is versatile. It’s […]
Today a lot of retailers are using QR Codes to engage customers. It was retail giant Tesco that first introduced smart QR Code stores in South Korea. Now, Preethi Desai, has taken smart shopping up a notch with Walnut Stores. Desai co-founded Walnut Stores with Karthik Shetty. These stores are currently operational in three metro […]
