You work in the biotechnology industry. It could be as a professor, a manufacturer, or as a technician. And you have seen 2D barcodes also called QR Codes. Access to…
Marketing
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See latest posts about how QR Codes are used by marketers to engage their target audience
You are a marketer who uses print media to attract customers. And you distribute print media creatives such as flyers, brochures, and catalogues. But say you have added a Website…
The wave of QR Code technology is hitting the world rapidly with QR Codes now almost in every field. From functional purposes such as payments to promotional purposes such as…
Say you are an app developer and you’ve created an app. It could be for any purpose such as gaming, shopping, messaging, or news updates. You’ve done a lot of…
You are a budding YouTuber struggling to promote your YouTube channel. And you know the increasing popularity of video marketing. Here’s a fact: YouTube has around two billion active monthly…
You know what a QR Code is and how to scan one. Statistics show that QR Code scanning was rampant in 2018. And it will continue to grow rapidly in…
QR Codes were first introduced as this black-and-white square image containing blocks of data. For marketers, QR Codes were dull and a mismatch with the branding creatives of promotional material….
Print marketing is still a popular media for marketers to engage their target audience. In fact, this marketing channel is growing year-on-year. According to stats from a 2015 survey, the…
Print marketing has been part of advertising since the early 18th century. Marketers used posters and billboards to share product information with their audience. With passage of time, print marketers…
Nestlé KitKat has a history of working with Google. In 2013, they had the Google Android initiative. Then in 2015, it was the Google Youtube MyBreak initiative. In 2016, they…