Say you’ve a restaurant and you want to run a survey to learn more about your customers. Or how well your services are doing.
And you generally conduct it in either of the two ways:
First, you distribute paper survey forms to your customers. And ask them to fill it on-the-spot. Though, you do get responses handy by this method, it requires a lot of paper consumption.
Plus, you would then tediously have to analyse the results to get meaningful insights.
Second, you decide to create a survey form online and print the link on each paper bill you give to customers. Customers can type this link in their mobile browser and fill the survey form.
But the question is—will people really do that? Will they be willing to take out their phone, unlock it, open the browser, type the entire survey link, fill the form, and then submit their response?
Since this will need them to put both time and effort, many of them will simply skip doing it.
However, if you make it easier for them to access the form, you’ll see an increase in the number of responses. One way to do this is by adding a QR Code to your business invoices and bills.
QR Codes are actionable, trackable, and offer a sustainable solution to offline surveys.
A. QR Codes—all you need to know
A Survey QR Code, when scanned, will bring up the survey form. People can fill it and submit their responses.
You can then analyze the recorded data to improve your services/products.
And by creating Dynamic QR Codes, you can track the scanning activity. That is, you can get analytical data based on date, city, district, browser, and device from where the QR Code was scanned. You can also see how your target audience interacts with the encoded content of the QR Code.
In addition, you can also capture the data of the people who scanned the Survey QR Code. This is possible by enabling the ‘Lead Generation’ feature, which we will discuss in detail later in the article.
Lastly, you can add a design to your QR Code by adding a logo or a background image. This will make the QR Code a point-of-engagement on your bills. And prompt people to scan it and fill out the survey form.
Now, you know that with QR Codes, your customers will be able to fill the survey form effortlessly. Let’s move on to tell how to create a QR Code for a survey.
B. Popular use-cases of QR Code for a survey
Say you’re hosting an event and want to get your attendees’ feedback. One way is to give a feedback form to each attendee. But compiling the data gathered from paper-based forms is a task. Alternatively, you can give them the URL to your digital survey form.
But then end-users will have to tediously type the whole URL to access the form and finally fill it. This is a long process and hence, has a low conversion rate.
This is where QR Code-based survey forms come in handy. Just place the QR Codes in the hall or gathering room. Guest will simply have to scan the QR Code to fill the form and submit it.
2. Product packaging
Products are the bread and butter of many consumer-based businesses. And it’s important to regularly gather feedback on how your products are performing.
Simply add the QR Code on the product packaging with a suitable instruction called CTA. For example, ‘Scan here to fill the feedback form.’
Customers will then be able to do the needful easily.
3. Employee feedback
It is important for the organization to know how their employees feel. And QR Codes can do this task in no time. Just place it near places like the cafeteria where people walking-by can scan it.
4. PowerPoint presentations
Say you are doing a presentation and want to know your attendees’ responses. Here, you can place the QR Code on the last slide of the presentation. Attendees can then scan it and submit their responses.
C. How to create a QR Code for a survey
There are two possible ways through which you can create a QR Code for your survey. These are:
a. Using an online survey tool and a QR Code generator
The first thing is to create a survey form. To do this, you’ll have to use an online survey tool.
In order to know more about how to create a Google Form, you can refer to this detailed guide.
Once you create the survey form, you’ll get a unique URL (survey link). Now, copy this link and go to a professional online QR Code Generator such as Scanova.
Using Scanova QR Code Generator for demo purposes, you just need to follow some simple steps.
i. How to create a QR Code
1.Go to Scanova QR Code Generator Click on Create QR Code
2. Select the Website URL QR Code category
3. Enter the link you want to encode and click Continue
4. Here, name the QR Code and click Create QR Code
5. On the page that loads, you’ll see the preview of the QR Code along with the Edit Design option
6. If you click on the Edit Design option, you’ll see two QR Code designs— Custom Logo and Custom Background
Custom Logo Design: It allows you to add a logo and color to the QR Code.
Custom Background Design: It allows you to place a QR Code on an image.
Note that a customized QR Code attracts more scans than a black-and-white one. Hence, to attract maximum scans, design your QR Code.
7. Once your QR Code is ready, click on Done Editing. If everything looks good, click Download
8. A window will pop-up prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code
9. Here, you’ll be asked to specify the image format and size of the QR Code. Once done, click on Export
Your QR Code with the survey link will be generated.
That’s it, you can use this QR Code on print media to get people to fill out the survey form.
ii. How to analyze responses captured in this method
You can get analytical data by applying formulas and functions on the response spreadsheet of your Google forms. This will help give you an overview of the responses.
Besides, you can use platforms such as SurveyMonkey that give advanced options to analyze data.
So, in this case, you can create both Static (permanent and non-trackable) and Dynamic QR Code, depending upon the activity you want to track.
Now, let’s move to the second way of how to create a Survey QR Code.
b. Using a Rich Text QR Code to capture responses
In case you don’t want to use a combination of two tools, you have another alternative. You can use a combination of Scanova’s features to capture open-ended text responses.
For this, you will create the form with a lead generation feature and landing page via Rich Text QR Code.
Using Scanova for the demo purpose, you have to follow some simple steps.
i. How to enable lead generation
1. Go to Scanova’s QR Code Generator and sign-up for a 14-day free trial
2. From your account’s dashboard, click Leads and then click New List
3. Here, enter a name and start creating your survey form. You can do it by adding fields and selecting the type of content that needs to be entered in those fields (text, number, and email). Plus, you can add survey questions, which you want your readers to answer
4. Once you add fields, tick all the fields and click Create
ii. How to create a QR Code
5. Now, go to Scanova QR Code Generator
6. From QR Code categories, select Custom Page QR Code
7. Enter the content you want to encode in the QR Code. You can even format it as you want and add up to 10 description boxes and buttons
- You can now name your QR Code and add tags. With tags, you can find your respective QR Code on your dashboard
- Here, click on the Lead Generation option under Advanced Settings. From the dropdown menu, choose the leads list that you just created and click on Create QR Code
10. Now, you’ll see the image of the QR Code. Alongside, you’ll see the Edit Design option. If you want to customize the QR Code, click on this option
Two QR Code designs will appear on your screen. You can select either of them.
11. Once decided on the design or no design, click Download
12. You will now be prompted to specify QR Code image size and format. Once done, click on Export
You can now use this QR Code on print media to capture responses from your customers.
iii. How to analyze leads data
You will be able to access responses from your Scanova account under the Leads section. To do it, you need to follow these steps:
1. From your Scanova account’s dashboard, click Lead
2. On the page that loads, click on the list you wish to see the analytics for
3. Here, click on Leads Data & Analytics. Now, specify the time period that you’d want to see the data for
4. Next, click on Get Leads Data
5. Here, you will see all the data for the chosen time frame for your leads list
Here, you can also export the data as CSV, XLS, and XLSX files.
iv. How to analyze scanning activity of your QR Code
Since Rich Text QR Code is a dynamic QR Code, you can get analytical data on QR Code scanning activity.
For this, you need to go to the Analytics section of your dashboard. Here, select the name of the QR Code you want to track the scanning activity.
Once specified, you will get the scan data by:
1. Time period
4. Exact geolocation
5. Operating system
The data will help you give useful insights into how well your QR Code campaign performed. For example, you can know the exact time period in which the maximum number of people responded and send your next survey forms accordingly.
You can export the analytical data in PDF, JPEG, PNG, XLS, and XLSX format. Here, you can also export individual scan data per row.
For your reference, here is a detailed guide on QR Code tracking.
In addition to this, you can also see how your end-users interact with the actionable elements of the QR Code after they scan it. This is done with the help of the Event Tracking feature.
Now you know how to optimize offline surveys. Create QR Code for your survey now and make it easier for your audience to access the form.