You are responsible for the sales of your company’s products or services. And part of your sales strategy involves printing product catalogs and distributing them to potential customers.
But with traditional product catalogs, you are probably facing these challenges:
- You can only provide limited text information about each product due to limited space
- They are expensive to print year-on-year due to changing information
- Sales agents need to lug copies of product catalogs during field sales
What if I tell you that it is possible to resolve these issues. And not only in an affordable way, but also in a way that will engage your customers better.
The best companies in the world are now using QR Codes on product catalogues to generate better sales.
For the uninitiated, QR Codes are 2D barcodes that can store information such as detailed text and website links. Online content linked to QR Codes can be accessed using scanning features commonly available on smartphones.
QR Codes are now ubiquitous and find use in marketing, payments, security, and inventory management.
In this guide, we show how QR Codes are used in catalogues to convert customers better.
A. How QR Codes can help make product catalogues better
Unlike barcodes, QR Codes can do so much more. This is because they can store website links. And you can add and edit as much information as needed on the webpage. This capability makes QR Codes extremely useful.
Here are the advantages in detail:
1. Link to unlimited content
As you can encode web URLs into QR Codes, it becomes possible to display unlimited content.
Unlike print space which has limited real estate, you can provide detailed information on the web page such as images, technical specifications, user manuals, and pricing on the page linked to the QR Code.
2. Link to multimedia content
So you can encode a webpage link or any link to a QR Code.
This means it is also possible to link a QR Code to multimedia content such as online videos, documents, image galleries, and audio files.
Thus you can engage your customers with multimedia content through product catalogues instead of just plain text.
3. Update linked information anytime
It is always possible to update information on a webpage. But by using a Dynamic QR Code, it is also possible to update the URL the QR Code links to.
This means that you can update the content the QR Code links to without the need to replace the QR Code. This helps saves reprinting costs.
4. Track scanning activity
When you hand out printed material, you don’t really get to know if anybody read it.
But with QR Codes, it is possible to track scanning activity. This means you can get insights on how many people engaged with the printed material, and even the when, where, and who.
These advantages make QR Codes a perfect addition to product catalogues. And this is why the best marketers in the world are now using this technology.
Keep reading to know how exactly to use QR Codes in product catalogues.
B. How to use QR Codes for product catalogues
There are two ways you can use QR Codes:
1. Reduce product catalogue to a QR Code brochure/flyer
Printing product catalogues year-on-year burns a hole in your marketing budget. And probably, many catalogues are never distributed and go to waste.
Plus all this mass printing is not environment-friendly.
Plus I’m sure your sales agents are not happy lugging all these bulky catalogues on their field trips.
Here is what you need to do—replace your product catalogues with a flyer or brochure. And add a PDF QR Code on this flyer or brochure. Add a help text such as “Scan this QR Code to view our product catalogue”.
A PDF QR Code, when scanned, loads a PDF on the scanning device. This QR Code is Dynamic and the linked PDF can be updated anytime.
Your sales agents can simply hand out these brochures to potential customers on their field trips. The customers can easily scan the QR Code using their smartphone and view the PDF.
How to create a PDF QR Code for flyers or brochures
To create a PDF QR Code, you will need an online QR Code generator. Choose the best QR Code generator for your needs.
In this article, we will use Scanova for demo purposes.
You just need to follow some easy steps:
1. Sign-up for a 14-day free trial
2. Select the category of PDF QR Code
3. Upload the PDF, and click on Create QR Code .
4. You can customize your QR Code by adding design. There are three QR Code designs on the screen—plain black-and-white, custom with logo, and custom with background. Proceed with either of the options.
If you are creating QR Codes for marketing purposes, you must choose the custom design option. Why? Because customized QR Codes act as point-of-engagement. And attract more scans than the standard ones.
5. Click Update and proceed to Download it
6. Define the image size and format and click Export
Your PDF QR Code will be created. You can now print it and hand it out to customers.
2. Make existing catalogues engaging by adding QR Codes
Say it’s not possible to reduce your product catalogues to QR Code brochures/flyers. You should then add a QR Code with each product listing in your existing catalogue.
This QR Code can be linked to:
- Detailed information about the product that cannot be printed in the limited space
- Variable information that can change over time such as pricing and stock availability
- Video tutorials on how to use the product
- Detailed imagery, schematics, and illustrations that cannot be printed
- Order page, where the customer can place an order for that product
The applications can be endless and depends on your objectives and industry.
For this use case, you need to generate Website URL QR Codes. It is assumed that you will have many products listed in the catalogue so you will need these QR Codes in bulk.
For that, you will need to use a bulk QR Code generator. Note that bulk QR Code generators can only create Static QR Codes. This means that you cannot edit the link encoded in the QR Code. However, you can always update the information on the page the QR Code links to.
You can then print each of these QR Codes against each of the products in the catalogue. When handed over to customers, they can scan QR Codes of products they are interested in.
For example, popular company Sears has its catalogue populated with QR Codes. The catalogue has videos linked in QR Codes about various tools in use.
With engaging content linked to the QR Codes, your customers are likely to convert faster.
How to create QR Codes for this use case
If the number of QR Codes you need is low, you can create using the online QR Code generator one-by-one.
But if you require QR Codes in large numbers, you can create it by using a bulk QR Code generator tool.
Using QR Batch for demo purposes, here are some steps that you need to follow:
1. Create a spreadsheet of the information to be added in the QR Codes
Note that the first column should be ‘Filename’. But with second column onwards, data varies according to the type of QR Codes you create. Here’s how you can create the spreadsheet.
2. Download the spreadsheet in any format— CSV, XLS, or XLSX
3. Sign in to QR Batch and click on the Website URL category
4. Upload the spreadsheet
5. Review the data
6. Add a design to QR Code batch (you can add your company’s logo and colors to make your QR Code customized)
7. Make payment
8. Download your batch of QR Codes
To know the in depth process of creating QR Codes in bulk, refer to this detailed guide.
With the examples above, you have seen how QR Codes can be used in product catalogues to save costs or to convert your customers better. Popular companies such as Sears are already using this technology.
With a smartphone in every customer’s hand, you do not want to miss out on such opportunities. So include QR Codes in your product catalogues before the next print order goes out.