Planning on running a promotional campaign for your product or services? By doing so, you would want to attract new customers to your business while retaining the existing ones too!
So you’re looking forward to giving away discount coupons to your customers. But here’s the thing—you know that redeeming a discount coupon isn’t easy for people. To do so, they need to do either of the two things:
- Carry the discount coupon with them all the time (which many often forget)
- Remember the random coupon code of the voucher (which is not very easy)
Such problems adversely affect the success rate of your campaigns. And that’s certainly not what a marketer would want.
Hence, you’re looking for a better alternative for your campaigns. Introducing—discount coupons powered by QR Code technology.
A. QR Code for discount coupons: A short brief
QR Codes have been around for more than two decades now. And they have made their presence known across every industry imaginable for many use cases.
In fact, marketing and promotions happen to be the most common use case of QR Codes. And they are often used to run discount-based campaigns.
QR Codes are known to increase the engagement and conversion rate for discount campaigns. Why?
That’s because they make the user journey easier. People don’t really need to carry the voucher everywhere or remember the coupon code. They can simply scan the QR Code to do the job. And scanning the QR Code is as easy as clicking a picture.
Most camera-enabled smartphones today come with an in-built QR Code scanner. You simply have to open your phone’s camera and hold it in front of the QR Code. A notification will pop up indicating that the QR Code has been scanned.
In case it doesn’t, you can download any free third-party application to scan the QR Code.
Now that you’ve understood how it works, let’s see additional benefits associated with QR Codes:
B. Perks of using QR Codes
1. Increase the likelihood of registering success
As discussed above, QR Codes make the user journey a lot simpler for your target audience. All you need to do is—create the QR Codes and put them out on your promotional creatives.
People will just have to scan these to avail of the offer. That means they will have to put in the minimal effort required. And that’s what you need to hit success. The easier the process, the higher the conversions for any campaign.
2. Boost engagement while building brand recognition
Did you know that you can customize your QR Codes design by adding a logo or background image to it? This serves two purposes.
First, it helps you build brand recognition among your target audience. You can use your company’s logo and colors to make the QR Code look branded.
Second, customized QR Codes blend better with promotional creatives. No need to put a dull black and white QR Code on a colorful creative.
Third, customized QR Codes act as a point of engagement. They grab the attention of your audience to attract more scans. In fact, it is a well-known fact that customized QR Codes attract double the scans than black and white ones.
That means more engagement for your campaign. And that’s just what you’d want, right?
Now that you know how QR Code technology works for discount coupons and what benefits it offers, let’s move ahead.
C. How to create QR Codes for discount coupons
You’d probably need multiple QR Codes to run the campaign. And to do that, you will need to find a bulk QR Code generator.
That’s because using a generic QR Code generator will be a tedious and time-consuming process. But a bulk generation service can help you save a lot of time, effort, and money.
1. Find a bulk generation service
If you head on to Google and search for bulk QR Code generators, you will find a lot of options. To find which one is the best for you, you can open and compare those options.
However, doing that might take really long. And to save you time, here’s a detailed list of the top bulk generation services with a thorough comparison of their features. You can go through it and decide which one to choose.
2. QR Code generation
Using QR Batch bulk QR Code generator, here’s how you can proceed:
i. Create a spreadsheet and review data
a. Go to QR Batch and do a quick sign-up
b. Next, you will see two options to choose from:
- Generate QR Codes as Images which helps you download QR Codes as images in a zip folder
- Generate QR Codes as Labels that helps you download QR Codes as printable labels (A4 sheet)
Choose either of them and proceed ahead.
c. On the page that loads, you can choose from three options:
- Plain text: If you already have coupon codes, this option will help you add them to a spreadsheet and create QR Codes
- Serial code: Here, you can add serial codes to QR Codes without having to create any spreadsheet
- Random code: It will generate QR Codes with random codes in them
You can choose the one that is the most relevant to your needs.
d. Next, you depending on which category you chose, you will either have to upload a spreadsheet containing the data or specify certain parameters
Once done, you can proceed ahead to review the data. For a detailed understanding of how it works, you can refer to the following guides:
ii. Add design to your QR Codes
e. After data upload and review, you will see the option to add design to QR Codes. You’ll be able to see three options:
- The standard design of the QR Code
- The Custom Logo design helps you add a logo and colors to the QR Code
- Custom Background design that helps you add a background image to the QR Code
You can choose to design the QR Codes to get maximum scans. Here’s how to do it.
f. After you decide on design or no design, proceed to download the batch of QR Codes. If you chose to download QR Codes as images in the first step, you’ll have to specify the size and format of QR Codes
On the other hand, if you chose to download QR Codes as labels, you will have to choose the sheet layout.
Once done, you can proceed ahead.
iii. Download the batch
g. You will see details such as the number of QR Codes, data, and the batch price. Once you make payment, your batch of QR Codes will start processing
h. Once the batch has been processed, you’ll be able to download it from the My Batches section. You will also be notified via email for the same
That’s it. You now know everything about how QR Code technology works for discount coupons. You can now go ahead to create your own batch of QR Code-based coupons.