You are planning to organize an event in your city. It can be a conference, a business meet, a festival, or a yoga retreat.
And there is a lot that you have to do:
- Promote the event via digital and print media
- Sell tickets and get registrations
- Send out invitations
- Design and print event-day badges or name tags
- Make the event engaging and worthwhile for the attendees and speakers
But with all these activities, you are bound to face challenges related to marketing, security, and engagement. For example:
- You cannot calculate the impact of your print media promotions
- Registration process for interested guests is tedious via print media (go to website, find registration button, and register)
- Event ticket counterfeiting results in security issues and monetary loss
- Validating tickets at a large event can result in lapses
- Printing event information copies for each delegate is costly and non-environment friendly
- Distribution of presentations after the event can be tedious and invasive
The good news is that with these issues can easily be addressed—using QR Code technology and smartphones. The cherry on the cake is that QR Codes in events is extremely affordable and environment-friendly.
Many event organizers across the globe are already using QR Codes for their events.
A. QR Codes in events— All you need to know
For the uninitiated, QR Codes are 2D barcodes that can store linked information. That is they can store links to images, video presentations, audio files, and other multimedia content.
QR Codes are now being used in almost every field—payments, inventory management, classroom teaching, corporate activities, and much more.
The end users just need to scan the QR Code via their smartphones. They will then be able to access the information linked.
You can use QR Codes at every stage of your event life cycle. Here are some use cases of how you can use QR Codes in events:
1. QR Codes for making print media actionable
If you are a serious print media marketer, you need to use QR Codes in your print media creatives.
As you plan on the event, the first step is to market the event. And you give out flyers, brochures, and pamphlets of your event for promotional purposes. And registration forms for registration purposes.
Using QR Codes in events you can:
- Provide detailed information about the event, a short teaser of what the event is all about, entry details and cost etc.
- Provide link for the registration form/ entry ticket
As you create, print the QR Code on your print media creatives. And write a helping note like ‘Scan for event details’.
So, using QR Codes, you can make print media marketing more actionable and trackable.
2. QR Codes to ensure safety
As your event starts, the foremost thing is to ensure security. That is you do not want irrelevant/ fraudulent entries to your event. Using QR Codes, you can:
- Track forge entry tickets or duplicated entry cards
- Know who took a re-entry to the event
- Manage a hassle-free entry of the crowd to the event
All you need to do is create QR Code tickets. Every QR Code based ticket will have a unique ID or a serial code. The authorities on the entry gate will scan it and give access to entry.
You can create QR Code tickets by using any online QR Code ticket generator.
3. QR Codes to engage guests
Now, as your event starts, you devise ways to engage your guests better. You provide them the whole schedule of the day, details about the speakers, details about the time and venue, etc.
And many a times, the exhibitors need contacts of the guests to build their network. And in most of the events, the glass bowl system is followed. Here, guests who wish may leave their business cards. But this method is not very actionable.
By using QR Codes in events, you can:
- Link detailed information about the event agenda at a low cost and in an environment friendly way
- Provide presentations of speakers to attendees in a quick way
- Help exhibitors in networking with the attendees
Different QR Codes for different use cases
For use cases 1 and 2, you will need QR Codes in low numbers.
That is instead of actually printing bulky pamphlets of event agenda, you can easily create a PDF QR Code. That is, link the whole schedule of the event in a QR Code. Then print it on boards placed at different spots of the event.
The attendees just need to scan it via their smartphone to know the whole agenda of the event.
Similarly, many people take notes during presentations. But they may miss out on actually listening to the speaker. Only if there was a way they could easily get a copy of the presentation.
Keeping guests need as a priority, you can create a QR Code of the whole presentation. That is you can create a PDF QR Code and place it on the last slide of the presentation.
This way, the interested attendees will be able to get access to the whole presentation.
Or you can do is create Twitter QR Code, wherein you can link a tweet or hashtags regarding your event in the QR Code. Upon scanning, the attendees of your event can share the tweet after logging in from their account.
For use case 3 (networking), you will obviously need QR Codes in bulk. This is because you will provide identity cards to each delegate. And will print a QR Code with either their contact details or serial code linked.
How to create QR Codes in bulk
For this, you need an online bulk QR Code generator tool.
Using QR Batch for demo purposes, here are some steps to follow:
1. Create a data spreadsheet (via Google Sheets or MS-Excel) by following this format:
- ‘Filename’ which is the name of the QR Code or the respondent here for identification reasons should be the first column
- ‘URL’/ text, depending on the category you select should be the second option
For further assistance, see this detailed guide of how to create a spreadsheet.
Also, note that to create serial code QR Codes, you do need a spreadsheet.You can simply define the prefix, the start digits along with the increment and the end one.
2. Download the spreadsheet in CSV, XLS, or XLSX format
3. Create an account on QR Batch and via the dashboard, click on the category that suits your purpose best
Note that you can sign up for free. You pay only when you generate QR Codes
4. Upload the spreadsheet in the given option
5. Review the data extracted by the tool
6. Match and confirm the Filename as per the data you encoded in the spreadsheet
7. You can customize the design of the QR Code. You can add your company’s logo and colors to make your QR Code personalized
8. Choose from the two export options of
- As images zipped in a folder—specify image format and size
- As printable QR Code labels PDF—specify page layout
9. Review all specifications and price. If all looks good, proceed to make payment
10. Your QR Code batch will start processing. It should be ready for download in a few minutes or a couple of hours, depending on the size. When ready, proceed to download the batch. You will be notified about it both via an email and the notification button
To know more about creating QR Codes in bulk, refer to this detailed guide.
QR Code API— All you need to know
Another point to note here is that you can integrate your application to generate QR Codes programmatically using QR Code API.
For example, say you already use an event management software that generates event badges. And you need a Business Card QR Code on the badge when a registration is made. Instead of manually generating the QR Code, you can integrate QR API to programmatically generate the QR Code, which will be printed on the badge.
So using QR Codes in your event will make it— engaging, safe and secure, and help people network better. Plus, they will save your budget and help you go green by being environment friendly.
And the best part is that people just need their smartphone and mobile internet to access the information linked in the QR Code. So use smartphone technology to make your event low cost, tech savvy, and modern.
Create QR Codes for your next event now before all the event decisions are made.