Engage Customers via Print Media using Scanova's QR Codes
Add QR Codes to make your print promotions more engaging and useful
The old way
Traditional print media is non-actionable and doesn't allow marketers to guage engagement level
The new way
Adding a Scanova's QR Code to print media makes it actionable and allows marketers to track the activity
Drive traffic to your website
A QR Code is the best way to get instant web traffic from print media promotions by simply linking your website to the QR Code
Share multimedia content
With Scanova's QR Codes, you can share multimedia content such as rich text, PDF, images, audio, videos, social media profiles, maps location, coupons, mobile apps, and event details
Acquire social media followers
Make it easier for your print media audience to follow you on Social Media such as Facebook, Instagram, LinkedIn and Twitter with a single scan and click
Share personalized content
Scanova's QR Code Generator helps you create special QR Codes such as Product and Wedding QR Codes that allow you build and share customized content for your audience
Share detailed contact information
With Scanova's business card QR Codes, you can make it easier for people to view and save your detailed contact information
Build Subscriber Lists
With features such as Lead Generation capture contact information of the scanning audience via print media
Do more with Scanova QR Code Generator
Scanova’s advanced features will help you create, design, manage, and track QR Codes in no time
Custom QR Code Design
Scanova's QR Code designer allows you generate highly personalized QR Code designs. You can design the QR Code by editing colors and patterns, and by adding your brand logo either in the centre or as a background image with Scanova's easy-to-use DIY tool without the need of a graphic designer.
These branded QR Codes will stand out from the crowd of plain black-and-white QR Codes and attract more scans from your target audience.
These branded QR Codes will stand out from the crowd of plain black-and-white QR Codes and attract more scans from your target audience.
Scan Tracking & Analytics
Track the performance of your QR Code campaigns with Scanova's Scan Tracking & Analytics feature. On creating Dynamic QR Codes, get insightful data such as number of scans by date, location coordinates, city, country and device via detailed infographics.
You can also export specific data in CSV and PDF formats. Furthermore, you can integrate Scanova Analytics with Google Analytics or Webhooks, allowing you to view all data in one place.
You can also export specific data in CSV and PDF formats. Furthermore, you can integrate Scanova Analytics with Google Analytics or Webhooks, allowing you to view all data in one place.
Dynamic QR Codes
With Scanova's Dynamic QR Codes, you can edit the content (such as links) anytime without the need to change the QR Code. The best marketers worldwide use Dynamic QR Codes on print promotions to gain flexibility and save printing costs.
Unlike Static QR Codes, these QR Codes can also be tracked, allowing you to assess the performance of your QR Code campaigns.
Unlike Static QR Codes, these QR Codes can also be tracked, allowing you to assess the performance of your QR Code campaigns.
Targeted QR Code Content
With Scanova's QR Code Generator, you can generate any type of QR Code you need, depending upon the content you want to share or action you want users to take. Examples include Website URL, Social Media, Vcard Profile, PDF, Image, Google Maps, Product Description, Wedding, Audio, Coupon, App Store, and Text.
Custom Landing Pages
Don't have a website setup yet? Need a quick promotional page? Create and link custom mobile landing pages in minutes with Scanova's QR Codes without the need of a web developer.
Page templates include Social Media Profile Links, Product Description, Coupon, Vcard Profile, Wedding Invitation, and Rich Text. These landing pages are mobile-optimized and give a good user experience.
Page templates include Social Media Profile Links, Product Description, Coupon, Vcard Profile, Wedding Invitation, and Rich Text. These landing pages are mobile-optimized and give a good user experience.
High Resolution QR Codes
Export QR Code images in high-resolution vector formats for printing or editing. Vector images do not blur or pixelate when you increase the image size which makes them perfect for large prints.
Export the images in PNG, JPG, SVG, EPS, PS, and PDF, i.e., all popular formats accepted by designers and printers.
Export the images in PNG, JPG, SVG, EPS, PS, and PDF, i.e., all popular formats accepted by designers and printers.
Lead Generation
Scanova can not only track QR Code scans but also allows you to capture the contact information of your target audience members, allowing you to build high-quality leads list.
The leads form can be easily customized with required fields allowing you to be GDPR compliant.
The captured leads information can be exported in CSV format or integrated with your own CRM via webhooks. These sales leads can be used for remarketing via future campaigns.
The leads form can be easily customized with required fields allowing you to be GDPR compliant.
The captured leads information can be exported in CSV format or integrated with your own CRM via webhooks. These sales leads can be used for remarketing via future campaigns.
Enterprise Features
For enterprise-level requirements, Scanova provides features such as Campaign Management, Bulk Generation, Multi-User Access, and White-Labeling. With campaign management, you can organize QR Codes in ‘Campaign’ folders, activate/deactivate entire campaigns instead of individual QR Codes, and track analytics at a campaign level. With multi-user access, you can share campaigns with up to 20 non-subscribed users and provide permission-level based access to each user—Viewer, Manager & Administrator. With Bulk QR Code Generation you can generate up to 100,000 QR Codes.
Marketers love us
Individuals to enterprises — Scanova is trusted by the best marketers worldwide
Individuals to enterprises — all have grown with Scanova
See what our customers are saying about our features
Michael Borell
Director, Cryptocurrency Global Wealth
If I want to create a real digital marketing message, Scanova would be the first that would come to mind. The tool is powerful in building endless communication design QR Barcodes from scratch in less than a few minutes.The platform is simple and effective in getting a direct message out there globally. I highly recommend all small business owners and entrepreneurs to become part of Scanova today.
Victor Armendariz
Records Manager, Miami Beach
Scanova has helped secure our permit drawings and documents with the use of a custom password protected QR Code. This process has eliminated our laborious task of perforating our documents and thus, improving our efficiency with regards to the permitting process. I especially like the feature to track the scans and the ability to tie into Google Analytics. What impresses me the most is their quick response time for technical issues or questions.
Laura Maginess
Fake Bake
We have just started working with Scanova and already we are delighted with the ease of use of the interface and the excellent customer service offered. The fact that we can add branding to the QR codes and that they are dynamic were essential aspects of us choosing to go with Scanova over other same service providers. We are very much so looking forward to utilising the campaign analysis tools also offered.
Nick Gomersall
Operational Reporting, Reconciliations, Consolidations and Audit, FastClose
Scanova has helped FastClose to create an innovated marketing campaign. We designed a post card with the stamp being the barcode from Scanova. When scanned, this linked to a demo of our software. It worked really well and we are very happy with the result and Scanova’s technology.
QR Code Best Practices
Tips to increase scans by over 100%
Add Design to QR Codes
People often confuse plain black-and-white marketing QR Codes with barcodes used for operational use cases. By adding design and branding, give life to your QR Codes and make them visually appealing. Not only are designer QR Codes pleasing to look at but they also do not mess up creative designs on print media.
Personalized QR Codes can attract upto 50-200% more scans than standard black-and-white QR Codes.
Personalized QR Codes can attract upto 50-200% more scans than standard black-and-white QR Codes.
Add Call-to-Action Text
If you are planning to add a QR Code to your print promotions, you should add call-to-action (CTA) text that informs the target audience of what the QR Code does. For example: "Scan to Watch Trailer", "Scan to Donate", "Scan to Read Full Article", "Scan for Details", "Follow on Instagram", etc. Only curious users will scan a QR Code if there is no CTA.
If you want your target audience to scan the QR Code, give them an incentive. Pro Tip: Add CTA image in the centre of the QR Code if you're short of space.
If you want your target audience to scan the QR Code, give them an incentive. Pro Tip: Add CTA image in the centre of the QR Code if you're short of space.
Ensure Scannability
It is frustrating for the users if they have to point their cameras on a QR Code and nothing happens. Scannability of a QR Code depends on size, color contrast, scanning distance, and lighting. For example, the minimum size of a QR should at least be 1 inch or 3 cm or 115 pixels (in width and height).
Always test the QR Code before placing it on your promotional material. Pro Tip: Use Dynamic QR Codes that convert lengthy URLs into short URLs to make the QR Code simpler and less dense.
Always test the QR Code before placing it on your promotional material. Pro Tip: Use Dynamic QR Codes that convert lengthy URLs into short URLs to make the QR Code simpler and less dense.
Ensure Accessibility
A QR Code can only be scanned if it is easily accessible to the target audience. You need to ensure both safe scanning distance and easy access to mobile internet. For example, it will be difficult to get scans on QR Codes that are placed on moving vehicles, far-off billboards, and bottom of printed material reaching ground-level. Similarly, promotions placed in areas with limited access to fast mobile network/Wifi—inflight magazines and underground subway stations—will also get no scans. So make it easy for your target audience to reach the QR Code.
Mobile-Optimized Landing Pages
Nobody scans a QR Code using a laptop. QR Codes are meant to be scanned by mobile devices. If the landing page is not mobile-optimized, it will definitely be the end of the customer's engagement.
With increasing use of mobile applications, consumers are used to mobile-optimized UIs. And that is what they expect from QR Codes–an easy mobile viewing experience. Pro Tip: Create a custom mobile page using Scanova if you don't have one
With increasing use of mobile applications, consumers are used to mobile-optimized UIs. And that is what they expect from QR Codes–an easy mobile viewing experience. Pro Tip: Create a custom mobile page using Scanova if you don't have one
FAQs Helpdesk
Get answers to your queries with our exhaustive FAQs helpdesk
What is a QR Code?
A QR Code is a 2D barcode that is encoded with information and can be decoded using a QR Code scanning app on a smartphone. Most smartphones are now equipped with a QR Code scanning feature or app and hence QR Codes are now popularly used in marketing, payments, and authentication use cases. Typically, a QR Code image—encoded with a website link—is added to promotional material to engage target customers.
What is a QR Code Generator?
A QR Code Generator is an online software tool that allows you to create QR Codes. Advanced QR Code generators such as Scanova also allow you to design, manage, and track QR Codes for marketing and operational use cases.
What types of QR Codes can Scanova generate?
In terms of functionality, Scanova can make both Dynamic and Static QR Codes. In terms of content, Scanova can generate upto 25 types of QR Codes including Website URL, Vcard Profile, Social Media, Google Maps, PDF, Image, Product Description, Wedding, App Store, Coupon, and Audio.
Will a QR Code work forever?
Technically, only Static QR Codes work forever but they offer very limited functionality. A Dynamic QR Code is much more useful but works only till you have an ongoing subscription with the QR Code generator service provider. If you simply need a single permanent Dynamic QR Code, Scanova has a special one-time pricing available. Contact support for more information.
Is a special app required to scan a QR Code?
No. Scanova QR Code Generator follows the QR Code open standard even with custom-designed QR Codes. This ensures that the QR Code can be scanned using any generic QR Code scanning app or default QR Code scanning feature which is now available in most smartphones including iPhones and Android-based smartphones.
How do I make a QR Code?
You can use Scanova's QR Code Creator to make a QR Code. Sign-up for a 14-day free trial and then from the dashboard choose the QR Code category (Website, PDF, Social Media, etc.). Enter the content and specify other options—Dynamic, Capture Leads, etc. A QR Code will then be generated and you will get the option to add design. Once finalized, the QR Code image can be downloaded. Import this QR Code image into your print creatives. Note that you will need to start a subscription if you need to keep your Dynamic QR Codes active.
Know more about QR Codes
Our expert guides with help you create QR Code campaigns like a pro
Choose Design Type
Customize QR Code by adding colors and logo or place the code on a background image
