QR Codes on Product Packaging

Scanova assigns a unique tracking ID to each QR Code at creation — so when you generate individual codes per SKU, each one reports independently in your dashboard. You can filter by product code, region, device type, and date range, and export data by product line for brand or market reporting.

Yes. Scanova's Dynamic QR Codes let you update the destination — a product info page, a promotion, a recipe, or a support form — at any time after the pack has left the facility and is already on the shelf. Changes take effect immediately across every printed piece carrying that code, without a packaging recall or reprint.

For reliable scanning on product packaging, QR Codes should be printed at a minimum of 1 inch (2.54 cm) or 115 pixels at standard smartphone scanning distance. Scanova generates codes in SVG and EPS vector formats, which scale to any print size without quality loss, so codes should still be tested before being deployed across various packs and SKUs.

GS1 Sunrise 2027 is an industry-wide initiative requiring retail point-of-sale systems globally to scan 2D barcodes, such as GS1-compliant QR Codes, by the end of 2027, alongside existing UPC barcodes. For CPG brands, it means packaging QR Codes will need to carry GS1 Digital Link data — the GTIN, expiry dates, batch/lot, and serial numbers — to be scannable at checkout. Scanova supports GS1 Digital Link, so packaging teams can build compliant QR infrastructure ahead of the deadline.

Both approaches work. A single dynamic QR Code can redirect every scanner to the same brand page, useful for brand-wide campaigns. For SKU-level tracking and attribution, Scanova's bulk creation tool generates hundreds of unique codes in one upload — each with its own tracking ID — so you can measure performance per variant without managing each code manually.

Primary packaging QR Codes (on the product itself) typically link to product info, usage instructions, ingredient details, or loyalty programs, and get scanned repeatedly over the product's life. Secondary packaging QR Codes (on cartons, shelf displays, or multi-packs) are more often campaign-specific — driving traffic to promotions or bulk-order pages tied to a distribution batch or retail placement.

For packaging, a Dynamic QR Code is almost always the better choice. A static code's destination is fixed for the life of the printed pack, while a dynamic code lets you update content, run scan analytics, and use features like conditional redirection or scheduling — all without touching packaging already in distribution.

A packaging QR Code can link to a product registration page, a how-to guide, ingredient or nutrition details, a loyalty program, a warranty or support form, a promotional landing page, or a GS1 Digital Link data page carrying the GTIN, expiry date, and batch/lot number.

Place the QR Code where it stays flat and unobstructed during shelf display and handling — commonly the back or side panel near existing product information. Avoid placing it across seams, curved surfaces, or areas prone to glare or damage, and always test-scan the printed placement before full production.