← All industries · QR Performance Benchmarks 2026

Chapter 01 · Scan benchmarks

Scans per QR Code · active codes · all-time

Performance tiers — where every code lands

Scan tier% of codes% of scans

Account-level benchmarks

Median scans / account
Median codes / account

Chapter 02 · The concentration curve

Share of QR Codes
Share of scans
Top-performing codes (10,000+ scans each) All other codes

Chapter 03 · Who wins

QR Code Performance by Account Plan and Customer Tenure

Mean scans per active code, by plan tier

Mean scans per active code, by customer tenure

Chapter 04 · What's being scanned

Code types — % of total scans by category

Dynamic vs Static QR Codes

Custom design finding
median · designer
median · black & white

Longevity
mean code age
oldest live code

Chapter 05 · Use-case intelligence

Use case % of codes % of scans Avg scans / active code Active rate

Use cases classified from code category, name, and destination URL. Highlighted row = highest scans per active code. Active rate = share of deployed codes with at least one scan.

Chapter 06 · The opportunity map

Chapter 07 · Move up the curve

How to move up the curve in

Chapter 08 · Frequently asked

QR Code benchmarks for , answered

Take it with you

We'll email the PDF and, occasionally, benchmark updates. No spam — unsubscribe anytime.

Check your inbox

Your report is on its way.

Something went wrong

We couldn't submit your request. Please try again, or email us directly at support@scanova.io.

← Back to all industries

Ready to build QR Codes that beat your industry's benchmark?

Start Free Trial →

Not sure if Scanova fits your use case?

Book a Demo