The benchmark instrument

QR code benchmarks — every industry in one view

Compare your industry against the other three. The median is what a typical code gets. The average runs higher, pulled up by a few outliers. The record is the ceiling: the single best code, and how much room there is to grow.

Industry	Brands	Live codes	Total scans	Median / code	Average / code	Record code

Live codes are the QR Codes currently active in each portfolio (excluding deleted ones). All figures reflect every live code, including test codes and codes never deployed in a live campaign — median and average are computed on active codes (those with ≥1 scan), and we benchmark on the median because, unlike the average, it isn't distorted by the unused ones.

What to do with this

How to read this QR code performance report — and act on it

The data doesn't just show where codes land — it shows what tends to separate a typical code from an elite one. Three rungs, each grounded in what we measured, not a promise of what happens to any single code.

Why this data is different

Scanova's measured internal data based on real industry insights

Most QR Code reports rely on marketer surveys. This one is built on scan records from the Scanova platform.

First-party

Real scan events

Every number comes from scan events recorded on the Scanova platform. Nothing comes from third-party panels or simple market surveys.

All-time

Lifetime scan data

QR Codes are tracked from the day they were first created, some created over 10 years ago. This lets us measure how scans build up over a code's lifetime.

Reconciled

Every number adds up

Scan totals include scan history from deleted codes too. Accounts with record high scans are disclosed, and every benchmark leads with the median for a realistic picture.

Verifiable

Data no one else holds

Industry classification, code-level use-case analysis, and account tenure come from over a decade of running the platform. No other online QR Code generator has this dataset.

Frequently asked

QR Code benchmarks, answered

Straight answers to the questions brand and marketing teams ask about QR Code performance, drawn from the first-party data on this page.

Take it with you

Get the shareable PDF for your team, by industry

Each report is a designed PDF you can share with your team. It covers the full benchmarks for your industry, how top performers differ from the rest, which use cases drive the most scans, and where the untapped opportunities are.

Prefer to keep browsing? All the benchmarks above are free to explore — this PDF is just a shareable version for your team.

Benchmark tables — median, mean, and ceiling for codes and accounts
Use-case league tables — what's deployed vs what actually performs
The opportunity map — high-return use cases your peers haven't touched

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What do successful QR Code scans look like?

QR code insights/trends by industry: Four very different scan economies