QR Code stickers are an easy but effective means of bridging the physical and digital worlds.
These days, they are used by businesses and individuals to share data, to market products, and to streamline processes.
In this guide, we’ll cover everything you need to know about QR Code stickers. What are they, how do you apply them, and how do you make the best ones for your specific use cases?
So, without further ado, let’s begin!
A. What are QR Code stickers?
A QR Code sticker is a sticky, printed QR Code. You can stick it to products, packages, walls, tables, or any other flat surface like a sticker.
Scanning this QR Code sticker redirects users to a designated website or maybe a document, or video, or other online content, depending on the intended use of the QR Code sticker.
They provide an effortless way to exchange information without relying on business cards, brochures, or additional printed items.
B. How to create QR Code stickers?
Step 1: Creating the QR Code Sticker
1. Go to Scanova.
2. On the next page, choose the type of QR Code you want your QR sticker to have. Choosing the type of QR Code would depend on what you would like your QR Code to link.
(Think of it like this: Do you want it to be a URL or do you want it to be an image, or an interactive video?)
3. Next, Enter the details. For example, if you choose a Website URL QR Code, paste your website’s link and click “Continue.”
4. Then, on the page that loads, give your QR Code sticker a name to remember it by, and click “Create QR Code.”
5. Once clicked, you’ll see a preview of your QR Code sticker. Here, under the QR sticker preview, you can find the “Edit Design“ option, which will help you change the look of your QR Code sticker.
6. Clicking the “Edit Design” option will fetch all the recommended pre-made designs
Let’s see how to customize your QR Code sticker according to your use case. If you want a plain black-and-white sticker, you can skip this part.
Note that Scanova requires you to sign up for a free trial of their paid plans to use customization options. Check out the pricing details here.
Step 2: Designing the QR Code sticker
I. Add a unique logo for a personal touch
The best way to do this is to include your business or occasion’s logo in the QR Code to reinforce branding.
If you do not want a logo image and you prefer text, you can create a text-based logo as well.
You can access the “Custom Logo Design” option to upload your logo in PNG, JPG, or JPEG formats.
Pro Tip: A branded logo ensures that your QR Code sticker reflects your brand’s aesthetics and builds user trust.
II. Add colors and patterns that match your theme
You go one step further with your QR Code stickers by making them visually appealing. That involves aligning its colors with your brand’s or event’s theme.
Click the “Continue Editing” option to adjust the colors of the “Eyes” and data modules.
You can even add gradients for a modern and sleek effect. However, you have to be careful with gradients because picking the wrong color scheme or shade might cause scanning errors in the future.
Pretty, colorful stickers catch the attention easily. The “Eyes” tab also allows you to customize QR Code patterns. This makes the QR Code sticker even more attractive.
Pro Tip: Adding colors and patterns to your QR Code sticker ensures that it blends seamlessly into your designs
III. Experiment with transparency, shapes, and borders
You can go beyond the standard black-and-white square QR Code and make your QR Sticker unique. Many users make the QR Code’s background transparent for a clean, seamless look.
The “Make Transparent” option in the Background tab allows your QR Code to blend naturally with flyers, posters, or digital screens.
Although, it’s important to think everything through here. Make sure you design and make the QR Code in a color scheme that doesn’t make the QR get lost after you stick it to the packaging or material.
Transparent QR Codes can sometimes go very wrong very quickly, so always test and experiment before finalizing.
You can use the “Suggested” or “All” tabs from the Frames option to select shapes and borders that suit your design.
Rounded corners, creative borders, or custom shapes can add flair to your QR Code sticker and attract more scans.
These features make your QR Code a centerpiece of your promotional materials, ensuring it stands out while aligning with your brand identity.
Once you are done with that, follow the next step to download your funky QR Code sticker.
Step 3: Export your QR Code sticker image
7. Next (and this is very important), test your QR Code sticker using various devices and scanning apps before downloading and deploying it.
8. When your QR Code is ready click the “Download” button
9. When you click download, you’ll be prompted to choose what format you’d like to export your QR Code sticker in, say PNG or JPG.
10. Lastly, click on “Export” and your QR Code sticker is now ready for use.
Want to generate perfect QR Code stickers? Get started for free with Scanova’s QR Code Generator now!
Pro Tip: Once you’re done creating the QR Code sticker image, all that’s left to be done is to print them. You can print QR Code stickers by choosing an online printing service like Vistaprint, Sticker Mule, Zazzle, etc. You can opt for printing at your local shops or even do it yourself at your home with a sticker printer
Now that you know how to create QR Code stickers let’s see why it makes sense to use them.
C. Why Use QR Code stickers?
QR Code stickers offer many advantages, these include:
1. Easy to use
QR Code stickers are very easy to use. You just need a smartphone to scan and view the content. So, there’s really no need to type out long web addresses or contact details anymore.
2. Easy execution
These QR-coded stickers are very easy to apply. You can just print these stickers on your preferred material and start sticking them in places you want them on (just like normal stickers)
3. Economical
Rather than printing big signs or brochures, a small sticker can contain all the information digitally.
Hence, you can save a lot on printing costs (and re-printing costs as well because dynamic QR Code stickers can be updated and edited in real-time without needing to reprint)
4. Versatile
QR Codes can point to almost anything. Be it web pages, videos, contact information, social media, or even payment gateways. This makes them very multi-functional.
5. Trackable
If you are using a dynamic QR Code sticker, you can track scans. This makes it easy for businesses to know how many individuals interact with your stickers.
Plus, with this data, you can optimize your future campaigns for better results.
6. Saves space
You do not need big posters or printed directions. A small sticker can contain everything. Just slap one anywhere and you’re good to go.
D. Most common uses of QR Code stickers
QR Code stickers can be of great use. Here are some of the most common uses of them:
1. Business promotions
Many companies put QR Code stickers on flyers, product packaging, and shop windows. (check for real-life examples later in the article)
Scanning these QR Code stickers usually leads to discount offers, social media pages, or product details.
2. Contactless menus
Restaurants (especially ever since COVID-19) use QR Code stickers on table tops. Customers scan the code to view the menu on their phones. This reduces the need for physical menus.
3. Event check-ins
At events, QR Code stickers on tickets or badges enable quick check-ins. Visitors scan the code to enter.
4. Product packaging
Companies put QR Code stickers to offer additional product information, usage instructions, or customer support links.
Many beverage brands have started doing this and it has brought them great results and interactions.
5. Smart business cards
Instead of paper business cards many professionals now prefer QR Code stickers on notebooks, laptops, or phones.
A quick scan saves their contact information instantly. Imagine the time you save and the impression you make with this.
6. Customer feedback
Restaurants and shops put QR Code stickers on the way out, usually at exit gates or invoices/bills. Consumers can scan these QR codes to provide feedback or complete surveys.
This helps you (get feedback) and your customers (give feedback) easily.
7. WiFi sharing
Now, this is probably the most common one of all. Offices and cafes stick QR Code stickers on walls. Visitors scan the code to get connected to WiFi immediately. No need to type long passwords.
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E. Real-life use cases of QR Code stickers
1. Nike’s QR Code stickers on product packaging & retail tags
Nike places QR Code stickers on product packaging, clothing tags, and shoeboxes. When customers scan these codes, they can:
- View product details and care instructions.
- Get fashion styling tips.
- Access exclusive augmented reality experiences.
- Instantly purchase items via the Nike app.
This makes shopping more interactive and helps Nike connect with customers beyond the store.
2. Delhi Metro’s QR Code stickers for ticketing
The Delhi Metro has added QR Code stickers at ticket booths and station entrances. Instead of using paper tickets or smart cards, commuters can:
- Scan the QR Code using the metro app.
- Purchase a digital ticket instantly.
- Tap their phone at the gates to enter.
This system makes travel faster and more convenient, reducing long queues and paper waste.
3. Burger King’s QR Code stickers for ordering & deals
Burger King places QR Code stickers on table tents inside its restaurants. Customers can:
- Scan the code to order food via the app.
- Unlock special meal discounts and loyalty rewards.
- Skip long lines and get faster service.
This improves the dining experience while encouraging app usage.
4. JBL’s QR Code stickers on headphone packaging
JBL uses QR Code stickers on their headphone boxes. Scanning the code allows customers to:
- Access user manuals and setup guides.
- Register their warranty online.
- Contact customer support instantly.
This reduces the need for printed manuals and makes post-purchase support more convenient.
5. Park+ QR Code stickers for parking payments
Park+ places QR Code stickers in parking lots, making it easier for drivers to pay for parking. They’re such a common sight these days, you can find them on most parking spaces.
By scanning the code, users can:
- Pay for parking without cash or credit cards.
- Receive digital receipts.
- Extend their parking time through the app.
F. Tips for effective QR Code Stickers
1. Keep It Simple: Don’t clutter the design. A cluttered design can make the QR sticker unappealing and difficult to scan.
2. Use a clear Call-to-Action (CTA): CTAs are important because they inform users what to do with the QR and what to expect after scanning.
3. Ensure high contrast: Dark codes against light backgrounds are best. If you keep both the RQ Code and the background in similar shades, that might cause scanning errors.
4. Test before printing: Ensure your QR Code is functional on various devices.
5. Use the right size: The code should be big enough to scan easily.
6. Lastly, Stay up to date: If you use a dynamic QR Code, update the content as needed.
G. Common mistakes to avoid with QR Code stickers
1. Poor Placement: Avoid placing stickers in low-visibility areas.
2. Over-customization: Too many colors or patterns can make scanning difficult.
3. Using low-quality images: A blurry QR Code won’t scan well. That creates a bad brand impression.
4. No Testing: Always test before printing a large batch. Imagine printing hundreds of stickers and finding out they don’t work. Scary, right?
5. Forgetting a Call-to-Action: Users should know how and why they should scan your QR Sticker. (Push what’s in it for them)
Final thoughts
QR Code stickers are a handy and versatile instrument. For advertising, business, or private applications, they are convenient for sharing information.
Want to design your own QR Code stickers? Begin with Scanova, the top QR Code generator that allows you to customize and monitor your codes with ease.