See latest posts about how QR Codes are used by marketers to engage their target audience
Have you ever seen a drone flying in the sky during an event or wedding? On seeing one for the first time, some of you might even have confused it with a bird or a plane. But no, that’s a drone. Though drone light shows are yet new to the public, they have been in […]
Have you ever run a promotional campaign? Then you’d know that it’s not enough to just curate quality content and put it out for your audience in the hope that they’ll take the desired action. You rather need to nudge them to take action. That’s why many campaigns have a call to action (CTA) that […]
If you’re a marketer, you’d know how powerful YouTube can be for your marketing mix. In 2021 alone, it generated USD 28.8 billion in revenue with a 46% year-on-year growth. Thanks to the 2.5 billion (and counting) users who use the platform every day. In fact, the number of people who prefer consuming video-based content […]
QR Codes are all the rage these days. Any why not? They are one of the easiest and most hassle-free technologies for operations and promotions. No wonder almost every business (big and small) is using QR Codes in one or the other ways. You could look at the check-out counter at the supermarket, a flyer […]
You probably own or run a business. It could be a brick-and-mortar shop or an online store. And you know that it goes much beyond simply selling products and services. Today, business is more about cultivating relationships with your customers. When you nurture relationships, you understand your customers better to deliver them satisfaction and even […]
You have seen QR Codes and might have even scanned one. They make an amazing O2O technology, hence, are being used for both operational and promotional use cases. You would have often seen them on flyers and posters for promotions. And here’s the thing—while you understand how QR Codes work, you want to know why […]
You probably know what QR Codes are. They are just like barcodes and store information. But they go a step ahead of barcodes to store much more data in a smaller space. This is why QR Codes are also called advanced barcodes. A QR Code can store a wide array of information from text and […]
It’s common to use QR Codes as a part of your campaigns. They offer many benefits to both the marketers and the end-users. For marketers, QR Codes can store a lot of information. This could be text, multimedia, documents, and a lot more. Hence, it becomes easier for them to share the desired content with […]
Over 80% of marketers across the globe engage in lead generation activities as a part of their marketing mix. This is even more prevalent for the ones operating in the B2B space. It’s an excellent way to find potential clients and nurture relationships with them. When you do that well, the likelihood of them converting […]
You know what QR Codes are. They are just like barcodes and store information. But they go a step ahead of barcodes to store much more data in a smaller space. This is why QR Codes are also called advanced barcodes. From payments at the bill desks to sharing multimedia, QR Codes are being used […]