You are very well aware of the square-shaped barcodes called QR Codes. They have picked up massively over the past few years. The adoption has been so wide that 2021 was even called the Year of QR Codes and saw many companies following unique trends.
From supermarkets and fuel stations to promotional creatives, they’re omnipresent. And you’ve seen them on table tents too.
It could be at a restaurant, hotel, or any brick-and-mortar-based store. So you’re wondering what do people use them for?
Alternatively, you might be planning on using a QR Code on table tents for your own business use case. In this article, we will show you six different ways why and how a QR Code makes sense on table tents.
A. QR Codes on table tents
Well, there is no limit to the scope of using QR Codes for any use case. There are an endless number of ways you can use them to meet your business needs.
However, to name a few, we have compiled six most common ways a QR Code can be used on table tents:
1. To share your food or service menu
Any business needs to have a repository enlisting the services it offers to the customers. And once you create it, you often print it. This is the most common in the restaurant and hospitality industry.
Businesses in these industries need to share menu cards with guests. But here’s the thing—first, amidst the pandemic, paper-based menus are not the ideal option.
They are shared across the hands of both your staff and the guests. That means a lot of physical contact which can catalyze disease spread.
Second, paper-based menus also come with appreciable printing costs. Also, menus keep changing frequently due to the addition or deletion of dishes based on seasonality, change in prices, etc. This, therefore, translates to repeated printing costs.
But QR Codes have got you covered. Many businesses are in fact, using them already. These are called Menu QR Codes.
A Menu QR Code on table tents is the best way to solve both the challenges mentioned above. First, you can create the QR Code, add it to table tents, and put them on all the tables or rooms. People simply need to scan them to see your menu. No need to worry about physical contact.
Second, a menu QR Code is editable. That means you can change the encoded menu files anytime you want. Hence, no need to create a new QR Code or incur repeated printing costs.
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2. To get your customer feedback
Getting customer feedback is important for every business. It helps you see your services from your customers’ point of view and understand how to improve.
But getting them to share their feedback is not easy. That’s because to do it they have to type the link to the feedback form on their smartphones. Or locate your business profile on Google. Once they do it, they can finally share their reviews.
This is a long process and many simply don’t bother putting in the effort. But a QR Code simplifies it. You can create one for your feedback form or even to get reviews on Google.
People will simply have to scan it to share their feedback right away. And the easier the process, the better is the customer response rate.
3. To offer a smooth mode of payments
Digital payments have soared across the world. In addition, the pandemic has only catalyzed their growth. And you would have already seen QR Codes being aggressively used for payments.
People just need to scan the QR Code, enter the amount, and authorize the payment. No need for them to carry their cards everywhere. Similarly, no need for the business owners to set up any POS either.
You can simply get the QR Code against your bank account and add it to the tent cards. Next, customers will easily san it after placing an order to make the payment. Pretty smooth!
4. To gain traction online
Does your business have an online presence? It could be a business website, social media accounts, or even a mobile app.
Then you’d certainly want relevant people to see your profile or download your app. In fact, the ones who are already inside your store, restaurant, or hotel are a highly targeted audience.
They have a high likelihood of taking the desired action because they’re already interested in your services.
So you can create a QR Code that:
- Helps drive people to your website
- Gets them to see a landing page with button links to all your social media accounts
- Takes them to App Store or Google Play Store depending on their device’s OS and helps them install your app
Once you do it, add it to the tent cards and spread them throughout your premises.
5. To share event details
It’s common for hotels and restaurants to organize events regularly. And if you do that too, you’d like your customers to know about them.
But the problem is—it’s difficult to share all the event details with people. Even if you get posters printed to be put inside your hotel, you can’t add all the details to it.
For example, you can’t add images, videos, unlimited text, social sharing buttons, weblinks, documents, etc. to one poster. But you can add all these details to a QR Code. We call it an Event QR Code.
When people scan it, they see a landing page with all the details mentioned above. In addition, they also see an option to RSVP to confirm their presence. Isn’t that amazing?
6. To share a mobile landing page
There may be times when you’d want to share some information digitally with the customers. But doing so will not really be easy if you don’t have a website.
But QR Codes can help you out. You can create a Custom Page QR Code. It helps you create a mobile-optimized landing page without having a website. You can add text, images, videos, weblinks, etc. to it. No need to hire a developer.
Now that you know the major use cases of a QR Code on tent cards, let’s see how you can create one:
B. How to create a QR Code
The first thing you need to do is decide which QR Code category you want to create. For example, to add menus, you’ll need a Menu QR Code generator.
But to create a QR Code to link your mobile app, you’d need an App Store QR Code. Here are various QR Code categories that you can choose from.
The next thing you’d need is a QR Code generator. A Google search will show you a lot of options to explore. But then you’ll have to explore each one of them to see which one serves your needs the best. The only problem here is that it’ll take a lot of time and effort.
Alternatively, you can also go through this guide to see a comparison of all the top players available online.
Using Scanova for a demo, here’s how you can proceed:
1. Go to Scanova and select the relevant QR Code category
2. Add the required content and proceed ahead
3. You’ll see the option to name the QR Code. Do it and click Create QR Code
4. Now you’ll see various details and a QR Code image. Under the image, you’ll see the Edit Design option
This option will help you add design to your QR Code. You can choose the Custom Logo design to add a logo in the centre and color to the QR Code and its background
On the other hand, the Custom Background design will help you add an image as the QR Code’s background.
5. Next, you can Update changes and proceed to Download the QR Code
6. You’ll see a prompt to sign-up for a 14-day free trial. No credit card details will be required to sign-up
7. Once done, click on Download. A window will open asking you to specify QR Code image’s size and format
8. Once you specify the details, click Export
That’s it. Your QR Code will be downloaded. Make sure you test scan it before putting it out for your target audience.
That’s all you need to know about how a QR Code can be used on table tents. Next step? Here it is:
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