Reviews from customers have great power. They assist others in determining the value of a good or service. Businesses must facilitate consumer review writing.
For this, review QR Codes are useful. It’s quick and easy.
This article will show how review QR Codes can enhance your brand.
So, let’s get started!
A. What is a review QR Code
A review QR Code sends people to a review page when they scan it.
They can leave a review quickly just by scanning the QR.
It makes giving feedback easy and fast. Businesses use it to get more reviews by making the process simple.
B. How to create a review QR Code
Method 1: Linking your review QR Code to an online feedback form
Say you already have your online rating/feedback collection platform or use one online (such as Google Forms, SurveyMonkey, etc.). You use it to create the review/rating form and get a link.
After creating your form, you’ll get a unique URL. Copy this link, head over to Scanova, and follow the steps below.
PS: You could also use this if you need to get ratings on Google. Just fetch the link to your Google Business rating page and continue as follows:
How to Create a QR Code:
1. Go to Scanova QR Code Generator.
2. Select the “Website URL” QR Code category.
3. Enter the URL of your form and click “Continue.”
4. Name your QR Code and click “Create QR Code.”
5. You’ll see a preview of your QR Code along with an “Edit Design” option.
6. Choose between “Custom Logo Design” or “AI-Generated Design” to make your QR Code more appealing.
7. Once you are satisfied with your design, click “Done Editing” and click “Download.”
Note that clicking on the download button will prompt you to sign up for a 14-day free trial (Don’t worry, no card details are required); you can then proceed to download your QR Code.
8. Choose the image format and size, and click “Export.” Voila, you’re done creating your rating QR Code.
You now have a rating QR Code with your survey link that you can place on print media to gather feedback.
Method 2: Using a QR Code with a built-in custom feedback form
Using multiple tools to create feedback forms and then generate QR Codes could be difficult for some people.
If you prefer to use only one tool, you can use Scanova, as it offers a built-in feedback form. Here’s how you can do it:
1. Go to Scanova and select “Custom Page QR Code” from the QR Code categories.
2. On the page that loads, you can enter the content you want users to see, along with the feedback form.
3. On the feedback form, you can add a background color, banner image, description box, button, social sharing button, and custom form. These all are a part of your feedback form.
4. Select the “Custom Form” option from the “Add” section to add your custom rating form. You can design your feedback form by adding questions and choosing answer types (short answer, star rating, like/dislike, emoji, etc.).
Optionally, you can set a form expiration date and time, meaning that this form will automatically expire and stop taking responses after the set date and time. You can even design the submit button with text, color, and border options.
5. Once you’re done, Click “Continue” and name your QR Code to proceed.
6. After doing all that, you can customize the QR Code design with logo or background options if desired.
7. Download your QR Code after specifying the size and format, and your rating QR Code is ready for use.
C. Benefits of using review QR Code
1. Quick access
By just scanning the QR Code with their smartphone, customers may immediately access the review page. It’s easier for them to provide comments because they won’t have to look it up online.
2. Higher review volume
Since the process is so straightforward, more customers are likely to take a moment to write a review. This can lead to a larger number of reviews for your business.
3. Improved engagement
A simple scanning process encourages customers to interact more with your brand. This increased engagement can help build stronger customer relationships.
4. Increased credibility
Having a large number of reviews enhances the credibility of your company.
A large number of favorable evaluations can increase the trust that potential customers have in your company.
Potential customers frequently search for social proof before making a purchase.
5. Personalized guidance
Customers can be directed by the QR Code to your own review page or to one of the designated review sites.
This gives you control over where you want the feedback to be posted.
6. Insightful tracking
Some QR Codes come with tracking features that let you see how many times they are scanned.
This helps you understand which promotional efforts are working and how engaged your customers are.
7. Cost-efficient
Creating and using QR Codes is an inexpensive way to encourage reviews. It saves money compared to more complex or costly review collection methods.
8. Better customer service
Facilitating the process of customer reviews leads to a favorable customer experience.
Long-term benefits to your brand come from satisfied consumers. They are more inclined to use your services again and refer others to you.
What our customers say about us:
D. How to maximize review collection
1. Make it easy
Use technologies like QR Codes, which connect users to the review page, to streamline the review procedure. They are more inclined to provide comments if it is simpler.
2. Ask at the right moment
Timing is everything. Request reviews when customers are most satisfied—right after a purchase or a positive experience. Catching them at the right time increases the chances of getting a review.
3. Provide clear guidance
Ensure that clients understand precisely how to submit a review. The instructions should be simple to follow, whether they are provided by a QR Code, an email link, or a prompt on your website.
4. Offer thoughtful incentives
Provide modest incentives, such as a special offer or a discount on their subsequent purchases, to promote reviews. These can be quite effective motivators, but be ethical and steer clear of anything that seems to be purchasing positive ratings.
6. Engage on social media
Request reviews on your social media accounts. It is possible to encourage more people to post favorable reviews by sharing those of other customers.
7. Respond to reviews
Whether a review is good or bad, you should always reply to customers to let them know you appreciate their feedback. Engaging in this manner fosters trust and motivates more people to voice their opinions.
8. Use several platforms
Don’t confine yourself to just one platform for reviews. Customers should be urged to provide reviews on various websites, such as industry-specific ones or Google, Yelp, and Facebook. This helps build a broader online presence.
9. Showcase reviews on your website
Display customer reviews prominently on your website. Seeing others’ feedback can inspire new customers to leave their reviews.
10. Train your team
Ensure your staff understands the importance of reviews and knows how to ask for them politely, especially after a successful interaction with a customer.
11. Ensure mobile accessibility
Since most customers will likely leave reviews on their phones, make sure the review process is mobile-friendly with easy navigation and quick load times.
E. Seamless integration: Connecting QR Code reviews with CRM systems
1. Automatic data capture
When a customer scans a QR Code to leave a review, it goes straight into your CRM system. No need for manual entry. All reviews are saved quickly and correctly.
2. Better customer profiles
Reviews add more details to customer profiles in your CRM. You can track who left a review, what they said, and spot trends. This helps you understand your customers better.
3. Personalized follow-ups
You can create personalized follow-ups using the reviews feature in your CRM. For instance, following a favorable review, send a thank-you email or get in touch with customer support.
4. Real-time insights
Connecting reviews to your CRM gives you instant feedback. You can see customer satisfaction and spot areas to improve right away.
5. Improved segmentation
Use review data to better segment your customers. See which groups are happy or unhappy, and adjust your approach to each group.
6. Easy reporting
With all review data in one place, reporting is simple. Track trends, measure campaign success, and share insights easily.
7. Increased efficiency
Integrating reviews with your CRM saves time and effort. Your team can focus on other important tasks, like improving customer experience.
8. Scalable solution
As your business grows, the integration will grow with it. Whether you have a few reviews or thousands, the system will handle them without slowing down.
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F. Monitoring success: Metrics to track QR Code review performance
To ensure your QR Code review strategy is effective, it’s essential to track key metrics. Here are the important metrics to monitor:
1. Scan rate
Measure how often your QR Codes are being scanned. This tells you how many customers are interacting with the QR Code and gives an idea of its visibility and accessibility.
2. Conversion rate
Track how many scans lead to actual reviews. A high conversion rate means that most people who scan the code are leaving a review, indicating that the process is easy and engaging.
3. Review volume
Monitor the total number of reviews collected over time. This helps you see if your strategy is encouraging more customer feedback.
4. Review quality
Look at the content of the reviews to assess their quality. Are customers leaving detailed feedback, or are the reviews brief? Detailed reviews are more valuable for improving your products or services.
5. Customer sentiment
Analyze the tone of the reviews. Are they mostly positive, negative, or neutral? Tracking sentiment helps you gauge overall customer satisfaction.
6. Response time
Measure how quickly you respond to reviews, especially negative ones. Quick responses show that you value customer feedback and are committed to addressing concerns.
7. Repeat scans
Track if customers are scanning the QR Code more than once. This could indicate ongoing engagement or interest in leaving multiple reviews.
8. Location-based performance
If you use QR Codes in different locations, compare their performance. This helps you identify which locations are generating the most reviews.
9. Demographic data
If possible, gather data on the demographics of those leaving reviews. This can help tailor future marketing efforts to specific customer segments.
One way to gather this information is to do web scraping and use a screenshot API to capture and save visual snapshots of pages as they appear during data gathering.
10. Engagement with follow-ups
Monitor how customers respond to follow-up actions after leaving a review, such as thank-you emails or offers. This shows how effective your follow-up strategy is.
Brands that trust us:
G. Overcoming challenges: Common issues with QR Code reviews and how to fix them
1. Low scan rates
If customers aren’t scanning the QR Code, make it more visible. Place it where people can easily see it, like near the checkout or on the packaging. Add a clear message like “Scan to Leave a Review” to encourage action.
2. Few reviews after scans
If people scan but don’t leave reviews, make the process simpler. The review page should load quickly and be easy to use. Fewer steps mean more reviews. Offering a small reward can also help.
3. Short or unhelpful reviews
If reviews are too brief, guide customers on what to say. Ask questions like “What did you like most?” or “How can we improve?” This leads to better feedback.
4. Negative reviews
If you get a lot of negative reviews, use them to improve. Respond quickly and show you care. Fix recurring issues in your product or service based on this feedback.
5. Technical problems
If the QR Code doesn’t work or leads to a broken link, test it regularly. Use dynamic QR Codes that you can update without changing the printed code.
6. Privacy concerns
If customers worry about privacy, assure them the QR Code only takes them to the review page. Explain that their data is safe and not collected without their consent.
7. Lack of interest
If customers scan but don’t review, make the process more engaging. Use a quick survey or rating system before the review to capture their attention.
8. Code visibility
If customers don’t notice the QR Code, place it in high-traffic areas at eye level. Use larger sizes or bright colors to make it stand out.
H. Leveraging QR Code reviews for brand trust and loyalty
Using QR Code reviews can help build trust and loyalty for your brand. Here’s how:
1. Easy access to reviews
Customers can easily post reviews with the help of QR Codes. People are more inclined to express their opinions when they realize how simple it is. More reviews mean more trust from potential customers.
2. Showcasing authentic feedback
Display the reviews you gather on your website or social media. Honest feedback from real customers builds credibility and shows that you value their opinions.
3. Quick response to feedback
When you receive a review through a QR Code, respond quickly. Expressing gratitude for a favorable review or promptly resolving an issue demonstrates your interest for your clients, which increases their loyalty.
4. Building community
Encourage customers to share their reviews through QR Codes. By engaging with their feedback and highlighting it publicly, you create a sense of community. This makes customers feel more connected to your brand.
5. Transparency
Using QR Codes to collect and display reviews shows that you’re open to feedback. This transparency builds trust, as customers appreciate businesses that are honest and willing to improve.
6. Rewarding loyalty
Use QR Code reviews as part of a loyalty program. Offer rewards for leaving reviews, such as discounts or special offers. This not only increases reviews but also encourages repeat business.
7. Consistent engagement
Regularly update your QR Code review process and keep engaging with customers who leave reviews. Consistent interaction keeps your brand in their minds and fosters long-term loyalty.
I. Final thoughts: The impact of QR Codes on review quality and quantity
Review QR Codes boost both the number and quality of reviews. They make it easy for customers to share feedback, leading to more reviews.
QR Codes also improve review quality by guiding customers to leave detailed comments.
Quick responses to these reviews build trust and loyalty. You get to widen your reach, helping you gather more feedback and understand customer satisfaction better.
Always choose a reputable service provider for all your QR Code needs!