You are either an app developer or a marketer. And you have an amazing app. It could be for entertainment, shopping, or learning purpose. So you want to increase its downloads. But the question is—how?
A. How to increase app downloads
To do it, you will definitely follow some basic best practices. For example—having a simple app name, using an attractive icon, and ensuring good ASO (App Store Optimization).
But besides these, what you can also do is—promote your app via print promotions. Why print?
Of course, you can use digital promotions to do the job. But the problem is—people see multiple digital ads every day. But they do not remember most of them. That means—the attention span of digital ads is less.
On the other hand, you do not come across as many print ads every day. And it is a fact that print media has a longer attention span than that of digital media. Let’s see in what ways can you promote your app via print media promotions.
1. Using your app link or name
This is the most obvious and common way to promote your app. Just mention its name or the AppStore link on your promotional material (flyers, brochures, banners, etc.).
And add an instruction (call-to-action statement) such as—Visit the link to download the app.
But the problem is—to download your app here, users will have to open the browser/app store on their phones, type the app name/link, find the app, and finally download it.
This is a long process. And to be honest, while some people might do it, others won’t.
So what you can do here is—make it easier for them to take action.
2. Using actionable QR Codes for different app stores
You can create a QR Code that takes people to your app after which they just need to install it.
But say your app is available on multiple app stores such as Google Play, Apple App Store, and Microsoft Store. In such cases, you will have to create and print multiple QR Codes—one for each app store.
And that will take a lot of space on your promotional material. That means a lot of clutter. But don’t worry. You can easily cut on the clutter. Keep reading to know how.
3. Using a single QR Code for all app links
Rather than creating an individual QR Code for each app store, you can create a single QR Code for all app links.
When end-users scan it, it redirects them to the appropriate app store. That simple. We call it—an App Store QR Code.
B. A single QR Code for all app links
With an App Store QR Code, you just need to print a single QR Code on your print media promotions. And add an appropriate CTA such as—Scan here to download the app now!
In fact, it also helps you track the performance of your campaign. That means, how many people scanned your QR Code, where did they scan it, and exactly when did they scan it.
Such details help you monitor your campaign closely and enhance your future campaigns accordingly.
And this is possible because an App Store QR Code is dynamic in nature. A dynamic QR Code, once created, can be edited anytime you want. In fact, it even allows you to monitor its scanning activity.
It is unlike a static QR Code which, once created, cannot be edited. To edit it, you have to create a new QR Code altogether. Further, a static QR Code does not allow you to track its scanning activity.
Now the question is—
C. How to make a QR Code for all app links
To do it, you will need an online QR Code generator that offers this category. Now there are many QR Code generators online. Will you compare all of them to find the best one for your use case?
It will take a lot of time and effort. And you don’t really need to do that. We have compiled a detailed comparison chart of the top QR Code generators. You can go through the list to decide the best one for your use case.
Using Scanova for a demo, here’s how you can create a QR Code for all app links:
1. Go to Scanova and sign-up for a 14-day free trial
2. From QR Code categories, select App Store Links
3. Next, paste various app store links to your app in the appropriate fields
4. Once you enter all the links, click Create QR Code
5. A window will appear prompting you to name and save the QR Code. So enter a name and click Save
6. Next, three QR Code designs will appear on your screen—standard black-and-white, custom with logo, and custom with background. You can proceed with either of them
Note that a customized QR Code works better for promotional purposes. It acts as a point of engagement to attract scans. Hence, if you want to use a QR Code for promotional purposes (such as increasing app downloads), add design to it.
7. Once your QR Code is ready, say after you design it, click Update and proceed to Download it
8. A window will appear prompting you to specify the size and format of your QR Code image. Note that the QR Code should be of the right size to ensure good scannability. Here’s a detailed guide on how to calculate the ideal size of QR Code for your use case
Once you specify the details, click Export.
That’s it. Your QR Code will be downloaded.
D. How to edit App Store QR Code
Say you created the QR Code with the links to your app on Google Play and Apple Playstore. But a month later, you also push the app on the Microsoft store. So you also want to add the third link to your QR Code.
As mentioned earlier, an App Store QR Code can be edited anytime you want. Yet the QR Code design and pattern will remain the same. That means no need to create and print it again.
This is possible because the App Store QR Code is dynamic in nature.
Using Scanova QR Code generator, here is how you can do it:
1. Go to Scanova and login to your account
2. From the Dashboard, go to Saved QR Codes
3. Select the QR Code you wish to make changes to
4. Make the required changes (for example—adding or deleting a link)
5. Once you’ve made changes, click Update QR Code
That’s it. Your QR Code will be updated.
That’s all you need to know on how to make a QR Code for all app links. With an App Sore QR Code, you can make your print promotions readily actionable. All that your audience need is—a smartphone to scan the QR Code and install the app.
In fact, besides helping users take action, it even helps you monitor the performance of your campaign. And make the necessary improvements for your future campaigns.