You are either an app developer or a marketer. And you have an amazing app. It could be for entertainment, shopping, or learning purpose. So you want to increase its downloads. But the question is—how?
A. How to increase app downloads
To do it, you will definitely follow some basic best practices. For example—having a simple app name, using an attractive icon, and ensuring good ASO (App Store Optimization).
But besides these, what you can also do is—promote your app via print promotions. Why print?
Of course, you can use digital promotions to do the job. But the problem is—people see multiple digital ads every day. But they do not remember most of them. That means—the attention span of digital ads is less.
On the other hand, you do not come across as many print ads every day. And it is a fact that print media has a longer attention span than that of digital media. Let’s see in what ways can you promote your app via print media promotions.
1. Using your app link or name
This is the most obvious and common way to promote your app. Just mention its name or the AppStore link on your promotional material (flyers, brochures, banners, etc.).
And add an instruction (call-to-action statement) such as—Visit the link to download the app.
But the problem is—to download your app here, users will have to open the browser/app store on their phones, type the app name/link, find the app, and finally download it.
This is a long and tedious process. And to be honest, while some people might do it, others won’t.
So what you can do here is—make it easier for them to take action.
2. Using actionable QR Codes for different app stores
You know what a QR Code is. It is a 2D barcode that, when scanned, takes the end-users to see the encoded information.
You can create a QR Code that takes people to your app after which they just need to install it.
But say you have your app available on different app stores such as both Apple App Store and Google Play Store. Here, you’d want the end-users to be redirected to the relevant app stores as per their mobile’s operating system.
In such cases, you’ll have to create a separate QR Code for each app store.
Now that will take a lot of space on your promotional material. That means a lot of clutter. But don’t worry. You can easily cut on the clutter. Keep reading to know how.
3. Using a single QR Code for all app links
Rather than creating an individual QR Code for each app store, you can create a single QR Code for all app links.
When end-users scan it, it redirects them to the appropriate app store. That’s how simple it is. We call it—an App Store QR Code.
B. A single QR Code for all app links
With an App Store QR Code, you just need to print a single QR Code on your print media promotions. And add an appropriate CTA such as—Scan here to download the app now!
In fact, it also helps you track the performance of your campaign. That means, how many people scanned your QR Code, where did they scan it, and exactly when did they scan it.
On top of this, it even offers event tracking. This means it helps you see how your end-users interact with the encoded content once they are done scanning the QR Code.
Such details help you monitor your campaign closely and enhance your future campaigns accordingly.
And this is possible because an App Store QR Code is dynamic in nature. A dynamic QR Code, once created, can be edited anytime you want. In fact, it even allows you to monitor its scanning activity.
This is unlike a static QR Code which, once created, cannot be edited. To edit it, you have to create a new QR Code altogether. Further, a static QR Code neither offers scan tracking nor event tracking.
C. Who can use an App Store QR Code
a. Gym and other fitness centers
Are you into the gym or fitness business and have a mobile app? It could be to help people book an appointment or even access your virtual fitness guide.
You’d want to get people to download your app. And App Store QR Code can help you do it easily. Just add it to posters inside your premises, on promotional material, even on your storefront. Don’t forget to add an appropriate instruction (CTA) with it. It could be—Scan here to Download our App.
People can then just scan the QR Code to install your app on their smartphones.
Do you sell products via a mobile app? Then you’d certainly want as many people as possible to download your app. An App Store QR Code will come in handy to get people to install your app easily.
c. Financial institutions
Many financial institutions now have mobile apps to help customers avail the services easily. And an App Store QR Code goes a step ahead to help the customers install the app itself.
For example: Chase (trademark of JPMorgan Chase Bank) placed the QR Codes on the back of envelopes mailed to their clients. This QR Code prompted their clients to install the app with a simple scan.
d. SaaS tools
You probably know about SaaS tools. For the uninitiated, software as a service (or SaaS) is a way of delivering applications over the Internet. Many SaaS companies are leveraging this QR Code technology. How? By getting web app users to download the mobile app.
For example, Confluence, a remote-friendly team workspace is promoting its mobile app via QR Codes. When scanned, it leads the end-user to their app according to the mobile’s operating system.
e. Government organizations
With modernization, many government bodies have turned towards technologies such as QR Codes. QR Codes are helping them offer detailed information to their citizens. Moreover, QR Codes are also being used to drive mobile app downloads. This is to help people easily avail of government’s services.
For example, Aarogya Setu, an Indian COVID–19 contact tracing digital app, is also using QR Codes to drive web traffic to its mobile app. This way, customers can easily avail of its services anytime and anywhere via their smartphones.
f. Tour guides
It is common for tour guides today to have a mobile app for the tourists. And a QR Code, again, can help the visitors install the app with a simple scan rather than tediously searching for the app on the app store.
Now the question is—
D. How to make a QR Code for all app links
1. Find a QR Code generator
To do it, you will need an online QR Code generator that offers this category. Now there are many QR Code generators online. Will you compare all of them to find the best one for your use case?
It will need you to put a lot of time and effort to do the job. So, here is a detailed comparison chart of the top QR Code generators available online. You can go through the list to decide the best one for your use case and create QR Code online.
2. Create the QR Code
Using Scanova for a demo, here’s how you can create a QR Code for all app links:
1. Go to Scanova
2. From QR Code categories, select App Store QR Code
3. Next, paste the app store links of your app in the appropriate fields
4. Once you enter all the links, click Continue
5. A window will appear prompting you to name the QR Code. After naming it, click Create QR Code
6. Next you will see the preview of the QR Code along with the Edit design option
7. If you click on the Edit design option, you’ll see two design options —Custom Logo and Custom Background. Custom logo design allows you to add a logo and colors to the QR Code. On the other hand, custom background design helps you add a background image to it
Note that if your use case is promotional, you must customize your QR Code. It acts as a point of engagement to attract 50%-200% more scans than a black-and-white QR Code.
7. Once you’re done designing the QR Code, click on Download
A window will open, prompting you to sign up for a 14-day free trial. Note that you’ll not have to enter your credit card details to sign-up.
8. A window will appear prompting you to specify the size and format of your QR Code image
Note that the QR Code should be of the right size to ensure good scannability. Here’s a detailed guide on how to calculate the ideal size of a QR Code for your use case.
10. Once you specify the details, click Export
That’s it. Your QR Code will be downloaded. It is always advisable to test scan the QR Code before putting it out.
E. How to edit App Store QR Code
Say you created the QR Code with only Google Play app link. But after a few months, you decided to push the same app on the App Store too. And now you want to add the new link to the QR Code too.
App Store QR Code helps you do it easily. As mentioned earlier, an App Store QR Code is dynamic in nature and can be edited anytime you want. And still, the QR Code will remain the same. That means no need to create and print a new QR Code again.
Using Scanova QR Code generator, here is how you can do it:
1. Login to your Scanova account and go to My QR Codes
2. Select the QR Code you want to edit
3. Here you can edit the following things:
Content: You can edit the content you linked to a QR Code
Advance Settings: You can enable password protection, GPS location, lead generation, and even customize the short URL
Design: You can again edit the design in case you’d want to
4. Click on Update QR Code
That’s it. Your QR Code will be updated.
That’s all you need to know on how to make a QR Code for all app links. With an App Sore QR Code, you can make your print promotions readily actionable. All that your audience need is—a smartphone to scan the QR Code and install the app.