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QR Code Use Cases

QR Code for Shoes: A Tech-Savvy Revolution in the Footwear Industry

You are probably a footwear manufacturer or marketer. And you have seen QR Codes being used for many use cases such as marketing and inventory tracking.

You now want to explore the possibility of using them for your business. You are thinking if they make sense for your industry or not. And the answer is—they do.

Many popular shoe companies such as Adidas and Nike are using them already. Hence, it makes sense for you to ride the wave of QR Code innovation.

Here is a list of eleven ways shoe companies can use QR Codes for their use cases.

A. How QR Code can be useful for shoes

1. Provide complete shoe details

Today, customers want to know complete details about the product they are purchasing. It could be fabric used for shoes, price, available offers, and return policy. The same is true for every industry.

And how do customers get all this? One way is by adding these details to the shoe tags or packaging box.

However, that’s often not feasible due to the limited printing space.

The other option is to get your staff members to relay the shoe details to customers. But the problem with this method is that you’ll have to appoint multiple people to do that. This will, in turn, cost a lot. Moreover, it is not a scalable method.

Hence, you need a better solution. Introducing—Product QR Code. It allows you to add as many product details about your shoes as you want. For example, text, images, video, websites, and even social sharing buttons.
And the best part is it occupies only a little space and can be added to the shoe tags. Customers can then scan it to see all the encoded details in no time.

2. Verify authenticity of shoes

Every shoe business aims to provide high-quality genuine products to its customers. But unfortunately, every brand has one problem in common—low-quality fake products being sold under its name. This is especially true in the sneakers industry.

So, how do you tackle it? Well, you can use QR Codes to do away with the counterfeiting of their products. Just add a QR Code to the product tags. When scanned using a smartphone, these QR Codes take end-users to a verification website.

Here, customers can then enter the serial number of the product to check if it is genuine.

3. Stand out from the competition

Like any business, you want to stand out from the competition. After all, that’s the best way to attract and provide value to your customers.

To do it, you are thinking to share your company’s history, goals, or any other information that may appeal to the customers. For example, you can answer the most common FAQs that your target audience may have in mind.

And like previous use cases, QR Codes can help you out here.

Just encode the required details into a QR Code and put it on shoes’ tags. This will not only make shoes tech-savvy but also deliver value to customers.

4. Manage inventory

For many decades, businesses are using barcodes for inventory management. Even though they are useful, they still face a couple of challenges such as:

a. Barcodes have limited storage capacity
b. They become non-operational once damaged (which is quite common during inventory handling)
c. Once generated, you cannot edit encoded content

But don’t worry. QR Codes can help you out. They are leaps and bounds ahead of barcodes in eliminating all these problems.

In fact, many industries are already replacing barcodes with QR Codes for inventory tracking. And if you want to do the same, you can use a QR Code bulk generation service. It allows you to create multiple QR Codes smoothly in no time.

5. Give coupons and discounts

You know the shoe industry has a lot of competition. So, business use coupons and discounts to attract customers. They help you generate new sales while attracting many repeat sales too.

But you want to take them a step ahead. That means you are thinking of simplifying the coupon redemption process. That’s because a better process translates into a rise in sales.

And a Coupon QR Code can help you do exactly that. It offers two major benefits:

a. First, it makes the entire coupon redemption process contactless. That means customers just need to use their smartphones to scan the QR Code and redeem the coupon. Hence, they no longer need them to carry the paper-based coupons all the time

b. Second, customers don’t have to put an effort into remembering the code. All they need to do is scan the QR Code and click on the Redeem button to avail of it. It’s that simple

6. Offer contactless payments

Since the pandemic, contactless payments are booming. That’s because they’re safe and beneficial for both you and your customers. How?

It eliminates the necessity for you to purchase any expensive tools to simply accept card-based payments. All you need to do is—get a Payment QR Code from your payments service provider and add it to the bill desks.

Your customers simply need to scan it via their smartphones to pay their bills. Simple, right? No need for them to use their credit or debit cards all the time.

7. Gather feedback

Customer feedback plays a vital role in a business’ success. So, it is wise for you to gather the same from your audience. Why?

That’s because it helps you understand whether your customers like your shoes as much as you think or not.

But getting customer feedback isn’t a simple job. Say you give them the link to your feedback form. To fill it, they need to follow a series of steps:

  • First, they have to open their phone’s browser
  • Once done, they need to tediously type the URL to access the form
  • Now they need to fill out the form and submit it

This is a long process. Thus, many of us don’t bother filling out feedback forms.

However, a QR Code can simplify this process. Just create a Feedback QR Code and put it out. You can add it to the shop premises, at the checkout, or perhaps on the bills.

All your target audience has to do is scan it to fill out the form. That’s it. That’s how simple it’s.

8. Drive web traffic or social media followership

It is common for businesses to have a website of their own. It helps them give the latest discounts and deals, evoke awareness, and even help customers order online. If you have a website too, you’d want targeted people to go to it.

And a Website URL QR Code can help get targeted traffic to your website. Just create one and place it inside your store premises or promotional creatives. As recipients scan it, it’ll take them to your website in no time.

Similarly, you can also use social media to keep your customers informed on new trends and offers.

Here, a Social Media QR Code can accomplish this goal. As customers can scan it, they see a custom page containing buttons with links to all or any of your social media accounts. They’ll then select their favorite one to follow you online.

9. Increase app downloads

Similarly, if you have a mobile app for your shoe business, you’d want people to download it.

Here, an App Store QR Code can help you out. Just place the QR Code inside your store premises or on shoes’ tags. As people scan it, it will take them to your app on the relevant app store depending on their phone’s operating system.

You’d be surprised how Nike uses an App Store QR Code on their website. It allows shoppers to download their app conveniently.

Nike App Store QR Code

This simplifies the entire app download process for online users. Now they just need to scan the QR Code to download the app.

10. To give a nice surprise to your customers

By now, you have understood the fact that QR Codes are versatile. That means their utility isn’t limited to one or two use cases.

Hence, you can use them for any purpose. Amongst these, one can be—to provide something out-of-the-box to your customers.

For example, in 2019, Adidas, a multinational corporation, added QR Code to its shoes to help runners enjoy their runs. How?

As runners scanned them, these QR Codes launched Spotify (a music app). This helped the users unlock a custom playlist based on their geographical location.

Similarly, you can use QR Codes to thrill your customers with a surprise.

11. Offer styling advice

Many brands offer tips on how to style your shoe with outfits. And these tips help the buyers carry the shoes with their outfits the best way possible.

When this happens, the customers are more likely to make repeated purchases.

To help you accomplish it, a Custom Page QR Code can help you out.

It allows you to design a mobile landing page having details such as your social media handles, images, videos, or even infographics. This creates a unique customer experience!

12. Share details of an upcoming event

Say you are planning to organize an event. This could be to attract new customers, showcase a new range of shoes, or promote your company.

And you’d need people to attend your event. To do it, you first need to offer complete event information to potential attendees.

And an Event QR Code helps you do it. It allows you to add all event-related details. For example:

  • Pictures
  • Videos
  • Textual information
  • Maps location of the venue
  • Event schedule
  • Website
  • Social sharing buttons
  • Option to RSVP to the event

You can then add it to promotional creatives, product packaging, and store premises. One of the best practices while using QR Codes is adding an appropriate CTA. For example, in this case, it can be —’Scan here to RSVP for the event’. This nudges the target audience to take the required action.

B. How to create a QR Code for shoes

Now you know how a QR Code can be useful for shoes. The next question—how to create one?

1. Decide on your QR Code category

Depending on what you want your end-users to see, you’d need to select the relevant QR Code category.

For example, if you want to redirect them to your website, you can need to create a Website URL QR Code. Or if you want to give them discount coupons, you can create a Coupon QR Code.

Once decided on the QR Code category, you can head on to a QR Code generator. In case you haven’t chosen one, here is a detailed comparison chart on the best QR Code generators available online. You can go through it to make a sound decision.

2. Create a QR Code

Using the Scanova QR Code generator for a demo, here is how you can create a QR Code for shoes:

a. Go to Scanova

b. Select the most relevant QR Code category

QR Code categories

c. On the page that loads, add the content you want to encode in the QR Code and click Continue

d. Name the QR Code and click Create QR Code

e. Now, you’ll see the preview of the QR Code on the right. Under it, you’ll see the Edit Design button. If you click on it, you’ll see two design options—Custom Logo Design and Custom Background Design

Choose design for QR Code

Custom logo design allows you to add your business’s logo and colors to the QR Code. On the other hand, custom background design helps you place your QR Code on any image

f. Once you’ve decided on design or no design, click Download. A window will open, prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code

g. Now, you’ll be asked to specify the QR Code image’s format and size

image size and format

h. Specify these details and click on Export

That’s it. Your QR Code will be downloaded. It is always advisable to test scan the QR Code before putting it to use.

That is all you need to know about how a QR Code can be used in the shoes industry. You can now create your own QR Code to make your shoe business better and offer your customers a hassle-free experience.


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By Danish Koul

Danish, our wordsmith, loves writing engaging content and staying updated on technology. During his leisure time, he enjoys cooking, reading manga, and watching football.

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