QR Codes in Thailand: 8 diverse use cases

QR Codes are not new in South East Asia. And if you take a walk in the markets of Bangkok, Pattaya, or Phuket, you will easily notice QR Codes on in-store and outdoor marketing material. Thai consumers are well aware of how to use QR Codes. In fact, they are so common in print marketing that marketers will lose out if they don’t add a QR Code.

Here are 8 examples of how QR Codes are used in Thailand:

1. SRT train tickets

In Jul 2018, State Railway of Thailand (SRT) and Kasikorn Bank jointly announced the use of QR Codes to buy SRT train tickets. Passengers will be able to buy tickets without the need to carry cash. It will make the process faster and convenient.

“It will take around two months to gauge whether passengers frequently pay by QR Code. If it turns out to be a popular payment method, we will consider installing them in smaller stations in future. The QR Code payment option will help the STR reduce its expenses for counting cash. If we can see an initial one million passengers using the method, it will be considered a success.” —Voravuth Mala, Acting Governor, STR.

2. Bangkok Metropolitan Administration

As reported by Pattayamail, Bangkok Metropolitan Administration recently announced a project which will provide consumers complete information about preparation, processing, and packaging of meat, ensuring that the product is safe and hygienic to consume.

In addition to providing information on the produce’s whereabouts, the application also allows users to make comments and suggestions. All information is then forwarded to the Veterinary Office of Public Health to further improve quality control –  Pattayamail

 3. Line Messenger

Line, which is a popular messaging app in Thailand provides an option of scanning QR Codes to connect with friends.

To add a friend: Open Line Messenger > Click More > Click on Add Friends > Select QR Code option > Scan QR Code of a friend.

4. Tesco Lotus

Tesco Lotus placed QR Codes in their store to make their customers aware about how the fresh food items were sourced.

We are starting with a few popular vegetables like cabbage and will roll out to 20 other vegetables soon. Alongwith saying where their vegetables grew, the QR code provides nutritional information. And also, interesting recipes for customers to try. – Pornpen Nartpiriyarat, Tesco Lotus Head of Trading Law and Technical

 5. MEA Smart Life

Metropolitan Electricity Authority launched the ‘MEA Smart Life’ app. This app helps consumers to pay their electricity bills and access other services. The app generates a QR Code, which consumers can show at 7-Eleven service counters to pay bills without the need to print the bill.

6. Bangkok Airways

Bangkok Airways has an E-boarding Pass service for its passengers that allows passengers to go through airport and airlines security checks simply by showing a QR Code on their smartphones.

Passengers may check-in 24 hrs to 2 hrs before departure time (for domestic flights only). After completing the web check-in process, you may select QR Code service. The system will then send the QR code which consists of flight information, itinerary and seat number to your email. Passengers may show this QR code upon airport security check. And also at the gate to board the aircraft. – Bangkok Airways

7. Royal Cliff Hotels

Royal Cliff Hotel, Thailand now gives a personalized QR Code to its guests on registration which carries information about the guest’s reservation details, contact information, special requests, benefits, and discounts. The QR Code when scanned by the hotel’s staff makes the check-in process simple and quick.

8. Y&R QR Code Sculptures

In 2011, marketing company Young & Rubicam (Y&R) worked with famous artists from Bangkok Arts & Culture Center (BACC) to create QR Code-themed sculptures called ‘Q-Art Code’ sculptures. These were placed on some of the most prominent public places in Bangkok. When scanned, the QR Codes redirected users to the BACC website. There they could get information on the schedule of exhibitions.

As reported, the QR Code campaign increased website traffic and centre visits by 20 %.

This campaign uses the latest technology as the tool to reach young people with art as the attraction, thus raising awareness of the BACC and its exhibitions in a highly relevant and thoroughly modern way. – Trong Tantivejakul, Chief Creative Officer, Y&R,Thailand

The use cases above clearly show that businesses in Thailand use QR Codes are widely and consumers are well aware of the technology.

Are you a marketer investing in print media promotions in Thailand? Add a QR Code to engage consumers.

[cta1 caption=”Create a QR Code for your campaign” content=”Create a visually-appealing and dynamic QR Code for your print media promotion to attract more scans from consumers” buttontext=”Create QR Code now” destination=”https://scanova.io/design-qr-code-generator.html?utm_source=sm_sd_qr-codes-in-thailand_cta&utm_medium=blog&utm_campaign=content#/chooseqr/” image=”https://scanova.io/blog/wp-content/uploads/2016/03/qrcode-58.png”] { “@context”: “http://schema.org”, “@type”: “VideoObject”, “name”: “QR Codes in Hotels: Ensure Best Stay for Your Guests”, “description”: “If you’re a hotel, it’s absolutely important that you provide a safe and hygienic guest experience. And this needs to be as contactless as possible—thanks to the pandemic. From welcoming guests to ensuring a pleasant stay, every step needs to ensure their safety and well-being. 00:00 – Introduction 01:51- Step-by-Step Guide On How To Create a QR Code And QR Codes can help you do just that. For example, they can help you make the check-in process contactless for the guests. But that’s not where it ends. QR Codes can help you improve various business operations in multiple ways. Here’s how: They help you make offline to online transitions easier. For example: Sharing the services menu with the guests Giving them how-to guides and documents as a PDF Getting feedback from your guests about services such as food, stay, and staff Granting them access to the hotel’s WiFi network You can also use QR Codes as a part of your promotional activities. For instance, you can use them to: Get your audience to follow you on social media via promotional creatives Hand out discount coupons using easy-to-redeem Coupon Code QR Codes Get bookings for inhouse events and amenities such as Spa, candlelight dinner, or even an indoor game The use cases are endless. You simply have to create the QR Code for your desired use case and put it up for the guests to scan. And they simply need their smartphone to do the job. If you’re ready to create QR Codes for your hotel, you’ll need an online QR Code generator. The link is in the description. If you want to see a step-by-step guide on how to create a QR Code for your use case, keep watching this video. Go to Scanova QR Code Generator and sign-up for a 14-day free trial. The link is in the description box. Once you’re logged in, go to the Create QR Code section and select your desired QR Code category. For a demo, we will create a Website URL QR Code. Here, you can add the website URL that you want to link to the QR Code. Next, click on Continue. Now, you need to name your QR Code. This will be a Dynamic QR Code that makes it trackable and editable. Note that a subscription is required to keep a Dynamic QR Code active after the free trial. Subscription starts at only 9 dollars per month. Proceed to Create your QR Code. Your QR Code has been generated. 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On the QR Code page, go to the Content section and click on View/Edit. Here, you can change the encoded content. Once done, click on Apply changes and the same QR Code will now show the updated information. That’s it. You now know how to create a QR Code for your hotel. Get started by visiting Scanova QR Code Generator. The link is in the description. If you found this video helpful, hit the like button. If you have any questions, let us know in the comments. And don’t forget to subscribe to our channel. Must watch QR Code videos– QR Codes for Authentication – https://youtu.be/bzZ5UIU2zS0 Website- https://bit.ly/3K1Uhog Transparent QR Code Generator – https://youtu.be/eBEHmzUBSQ8 Coupon QR Code- https://youtu.be/TiPZw_HDzqM Restaurant Menu QR Code: https://youtu.be/O-UHUgvjOMw App Deep Link QR Code Video: https://youtu.be/3hcE6ZMpAOg The ‘must watch’ playlist on QR Code Basics: https://www.youtube.com/playlist?list=PLFfkNvrqjcSn 5Sm-vN2dDvoVRQEK674u Connect with Scanova on other social media platforms – LinkedIn – https://in.linkedin.com/company/scanova Facebook – https://www.facebook.com/scanovatech/ #ScanovaQRCode #qrcodeinhotel #hotelqrcode #bestqrcodegenerator”, “thumbnailUrl”: “https://i.ytimg.com/vi/q8GBVWBZu1A/default.jpg”, “uploadDate”: “2021-09-20T12:49:53Z”, “duration”: “PT4M31S”, “embedUrl”: “https://www.youtube.com/embed/q8GBVWBZu1A”, “interactionCount”: “1640” }