You are probably a legal service or an attorney/lawyer. And you provide legal aids to your clients.
You have seen QR Codes being used for a wide array of use cases. It could be to make a payment, to promote a product, or to provide in-depth product details.
These 2D barcodes help make many things easier. Hence, you want to explore the utility of QR Codes for the Legal Services industry.
In this article, we’ll show you multiple ways you can use a QR Code for both your clients and yourself.
A. Using QR Codes for your own use case
A QR Code does a lot more than simply storing textual information. It even stores images, videos, audio, and documents. And that creates a room for multiple possibilities. Here are some examples of how Legal Services can use QR Codes for internal uses:
1. To take your business card a step ahead
What does a business card usually do? Provide your contact details such as name, phone number, email, designation, and company, right?
But the size of a typical business card is 3.5 x 2 inches. How many details can you really add to this space? Not many, right? The limited print space often keeps you from adding all the details that you might want to.
A QR Code does not only address this issue but also makes your visiting card multifunctional.
Here are a few examples:
a. To take people to your website or blog
Do you have an active website where you’ve mentioned all your services and achievements? Or a blog where you regularly post helpful content? Great!
You’d definitely want people to visit these webpages. So what you can do here is—create a Website URL QR Code. And add it to your business cards. When scanned, it will take the end-users to your website.
People will not have to manually type the entire link to visit the webpage. They’d simply have to do a quick scan. Hence, their chances of taking action will increase.
b. Help people save you as a contact easily
With a QR Code (a Vcard QR Code), you do not need to worry about the limited print space. It allows you to add as many details as you want.
It could be your profile picture, name, company, phone number, email, designation, fax, website, and even additional information.
When people scan this QR Code, they’ll be redirected to a landing page with all these details. And a button to add you as a contact. Hence, they won’t have to manually type your details.
They can simply click the button and your contact will be saved on their phones. Hence, when you hand out your visiting cards to potential clients, their chances of saving you as a contact increase.
2. To get people to follow your on LinkedIn
LinkedIn has emerged as a great business and employment platform. It serves as a medium to connect with your target audience and people from your industry.
And just like any business or employer, it is important for lawyers to be active on LinkedIn. Why?
First, it allows you to showcase your work and experience. And this is especially useful in case you do not have a website. And even if you do, LinkedIn can help you reach out to a larger set of audience.
Second, it helps you maintain contacts with your clients and prospects on a regular basis.
Third, LinkedIn helps you market your services. You can use relevant hashtags in your posts to reach out to relevant people. And join relevant communities (groups) where you can help people.
Once you create a LinkedIn profile, make sure you get people to visit it. And finally, connect with you.
Wondering how a QR Code can help you here? You can create a LinkedIn QR Code. And add it to your business cards, brochures, newsletters, or even on posters inside your office. When people see this QR Code, they can scan the QR Code to follow you online.
No need for them to open the app to type your name, find your profile, and finally follow you. A simple scan will take them directly to your profile.
3. To show in-depth information to the clients
As an attorney, you frequently need to create documents for various cases. And hand them to your clients. In these documents, you often mention clauses from Criminal or Penal Codes.
Now, to know what do these codes mean, people often have to turn to the internet.
But you can eliminate their need for doing this. Simply add a Text QR Code to these documents. When scanned, the QR Code will show the code you’ve mentioned and the corresponding information.
This way, you can make things easier for your clients too.
B. Using QR Codes for your clients
Every legal service business or attorney has clients from various industries. And they are required to deal with the rules and regulations of these industries.
Did you know that QR Codes are already being used to address regulatory compliance across many industries? Keep reading to know how.
Help your clients comply with regulations
As mentioned above, many industries are required to use QR Codes to comply with the law. Here are three examples how.
1. Packaged food industry
Food industries have to be cautious about the ingredients they use in their products. And mentioning them right on the product packaging is necessary for them.
This is especially true in case the product is derived from GMOs (Genetically Modified Organisms).
In 2018, USDA released a rule for such food items. It gives four options to the concerned manufacturers to comply with the law. And of them is—adding a QR Code on the food packaging. This QR Code will redirect people to see detailed GMO information.
2. Pharmaceutical industry
There are two chief challenges in the pharmaceutical industries—unfair pricing and duplicate medicines.
Unfair pricing is a frequently encountered problem in the industry. So it’s important to keep people updated on any increase or decrease in the price.
To deal with it, the Department of Pharmaceuticals in India mandates QR Codes on medicine packs. When scanned, it takes people to the price data fetched from a software. Whenever there’s a change in the pricing, the data in the software is accordingly updated.
Similarly, to tackle the issue of duplicate medicines, Russia mandated QR Codes in 2017. All the medicine packagings need to have a QR Code with medicinal information.
This data is linked to the state information system. Hence, as people scan the QR Code, they can check if the medicine is legal or not.
To know more about the use of QR Codes in pharmaceuticals, check out this quick guide.
3. Insurance sector
You know that getting a vehicle insured is important. But with advanced editing softwares such as Photoshop, anyone can tamper with these documents.
But that’s not the case anymore. With QR Codes, you can easily help your clients handle this problem.
For example—In India, each car insurance policy is required to have a QR Code on it. When traffic cops scan it, it helps them verify the authenticity of the document.
In fact, there are many other ways insurance companies can benefit from QR Codes.
These are some ways Legal Services can use QR Codes for both internal use cases and clients.
And whatever is the use case, make sure you add an appropriate instruction with the QR Code. It should clearly tell the users what do they need to do. For example—Scan here to add me to your contacts list. Or Scan here to know about this product’s GMO information.
Small nudges like these, push the audience to take the required action.
You now know everything about how Legal Services can use QR Codes. The next step?
Create a QR Code for your use case now
Do you have a use case that we missed? Let us know in the comments.