You are a music artist. And to promote your music, you use print media creatives such as flyers, brochures, or posters.
But even after rigorous promotions, you are unable to get much traffic on your music album.
One of the reasons is that not many people actually type your music link that you mention on promotional material. This is because it takes time and effort to type, browse, and then listen to your music.
Plus, you get no record of how many people actually listened to your music.
Furthermore, say you are also the event organizer. You obviously do not want unauthorized entries at your concerts. For this, you want to create a ticket, which is very hard-to-duplicate.
Also, at times where social distancing is promoted, touching a foreign object such as a concert ticket is a big no. So how to ensure a contactless experience?
The good news is that here is a solution to all your problems. Heard about QR Code technology? They are 2D barcodes, which digitize print media. And makes it actionable, interactive, and trackable.
Besides, in these trying times, QR Codes have become increasingly popular as they promise a contactless exposure.
The best part is that musicians all over the world are already using QR Codes. Ready to use the technology?
Scroll down to know how.
A. QR Codes—A brief
QR Codes are advanced barcodes. They can easily be scanned via a smartphone. Hence, they are not at all capital intensive, and are easy to use and create.
You can link unlimited information to a QR Code. This includes an audio file, video clip, or any PDF document.
Plus, you can also track who scanned your QR Code. That is, you can get information as detailed as the exact GPS location from which your QR Code was scanned.
This is possible by creating a Dynamic QR Code. Dynamic QR Codes can be edited anytime. Plus, you can track their scanning activity and get useful analytical data. With this data, you can know the district, city, device, and browser from which a QR Code was scanned.
Furthermore, you can also design your QR Code. That is, you can add a logo, a background image, or a background color. This way, you can make it completely branded.
Now, let’s move on to show some of the use cases of QR Codes in the music industry.
B. Use Cases of QR Codes In Music Industry
1. Get more traffic on your music
Generally, you give your music album/song link on the promotional material. But typing the link in the mobile browser and then listening to your music is a tedious task.
Very few people do it which results in low traffic. But with QR Codes, you can easily resolve this issue.
All you need to do is link the QR Code with your music file. And then print the QR Code and place it as a poster on different locations. End users just need to scan the QR Code and they will be redirected to your music link.
Listening to your album now becomes much easier. Hence, this will drive more traffic to your music.
2. Get more downloads on your app
Many music artists also have their own app. To promote your app, you use print media creatives. But again not many people type the app link to download your app.
You can simply link your app with a QR Code. Upon scanning, the end users will directly land on your music app.
This way, the manual part of typing will totally eliminate. Since now downloading your app becomes an effortless process, you will see a hike in the number of downloads.
All your fans surely follow you on social media accounts. But how to expand your reach?
In print advertisements, you mention your social media accounts. But it takes a lot of effort to type a username or the whole link. Only a few people do it, hence your following increases slowly.
To make it easy for your fans to follow you, you can create a Social Media QR Code. Here, you can link your social media accounts. Upon scanning, end users will directly be able to follow and like your accounts.
4. Make it easy to register for concerts
You obviously wish for a high footfall in your concerts. One way is to make as many registrations as possible. But again typing the registration link you mentioned on print media creatives will be a tedious task. So if the registration is made easy, automatically your concert attendance will increase.
To achieve this, you can use QR Codes. You can simply encode the registration link in a QR Code. And place this QR Code on the promotional material. Do not forget to write a help note ‘Scan to register’.
Upon scanning, end users will directly land on your registration link. Hence, there is no manual work required and more people will then register.
5. Give your fans a trailer of your music
This trailer can be both audio and video. But again you do not have to give links of the teaser. You can directly link it to a QR Code.
You can use the following two types of QR Codes:
- Audio QR Code: You can link a music teaser here. Upon scanning, your fans will be able to listen to your music
- Video QR Code: With this type of QR Code, you can link a video teaser of your music
You can then place a QR Code on print media creatives. This will make your posters engaging and interactive.
6. Create secure concert tickets
Event security is the foremost priority of any event organizer. And if you are also the event organizer, you would want to create tickets as secure as possible.
However, with so many tools online, it is easy to create a duplicate ticket. This will not only cause a breach in event security but also loss of revenue.
To tackle this issue, you can create QR Code-based tickets. Each ticket has a QR Code, which is encoded with a unique ID. Upon scanning via a dedicated app, you can know whether the ticket is valid, invalid, or duplicate.
You can create such tickets with professional online tools such as Ticket Generator. For your reference, here is a step-by-step guide on how to create QR Code-based tickets.
So these were some of the use cases of QR Codes in the music industry.
Did you also know that Spotify, one of the most popular music apps also has QR Codes. They are popularly known as Spotify Codes. These codes help you share songs and albums easily. For more information, here is a detailed guide on Spotify Codes.
C. How to create QR Codes
To create a QR Code, you would need a professional QR Code generator tool such as Scanova. Here, you can Sign Up for a 14-day free trial. And then select the category of QR Code, according to the content you want to link.
In order to create QR Codes flawlessly, you should keep the following points in mind:
1. Design your QR Code. A Custom-designed QR Code attracts 50-200% more scans than A black-and-white QR Code.
2. Always write a short help note to guide your fans. A simple line such as ‘Scan to register’ will help. This will act as a CTA element and direct end users of what needs to be done.
3. Export QR Code images in vector formats. These are high-resolution images, which do not pixelate when scaled. So say you want to print a QR Code on a billboard advertisement. For this, always download QR Code in Vector image for clarity and proper scannability.
So, this is all you need to know about QR Codes in the music industry. Create QR Codes now and promote your music effectively.