Are you designing a poster for a business conference or your upcoming musical performance? Posters have always been a productive marketing tool.
But, we have a fantastic idea to make them more interactive and interesting. Just add a QR Code to the poster you are about to create so that it can be linked to a promotional video or a surprise announcement.
In this guide we’ll explore the benefits of using QR Codes on posters, the best practices and benefits.
So, let’s begin!
A. Benefits of using QR Codes on posters
Let’s look at the advantages of using QR Codes on posters,
- Evoke curiosity
QR Codes on posters create excitement and curiosity for viewers. These little squares act like secret doors, leaving people curious about what lies behind them.
When people see a QR Code, they wonder, “What will I discover if I scan it?”
This sense of mystery adds an interactive element to the poster, drawing more people to engage with it.
It’s like a fun treasure hunt where they use their smartphones to unlock hidden content. This anticipation increases customer engagement, making them more likely to scan the QR Code and connect with your brand, product, or event.
- Capture larger audience
QR Codes on posters bridge the gap between print and digital marketing, capturing a larger audience. When people see a QR Code on a poster, they can scan it with their smartphones, instantly connecting to a website, video, or social media page.
This seamless link between the physical poster and the digital world appeals to a wider audience, including tech-savvy individuals who love interactive experiences.
It helps reach people who may not have noticed the poster initially but are curious to learn more through their smartphones. QR Codes make connecting with a broader group easy, expanding the poster’s impact and potential customer reach.
- Provide facts
Using QR Codes on posters offers several benefits that can supercharge your marketing efforts. By scanning QR Codes, customers access additional supporting information like product details, exclusive offers, or engaging multimedia content, making posters more convincing and captivating. It not only enhances customer engagement but also boosts brand credibility.
Moreover, QR Codes provide measurable data, allowing you to track how many people scan your posters. It helps you refine and optimize your marketing strategies for better results. Embrace QR Codes on posters to captivate your audience and unlock a world of marketing opportunities!
- Help with event management
Poster QR Codes provide valuable event information, encouraging the right people to attend. Visitors can scan the code to access event details such as time, date, venue, and ticket availability.
Organizers can link the QR Code to event registration or ticket booking pages. This streamlines the registration process and ensure a seamless experience for potential attendees. QR Codes on posters are crucial in boosting event attendance and enhancing event management by offering quick access to event information.
- Help measure campaign performance
Dynamic QR Codes enable the monitoring of statistical values, helping optimize marketing campaigns. With each scan, marketers can track key metrics such as the number of scans, location data, and scan time.
This data-driven approach allows for better insights into campaign effectiveness, enabling marketers to make data-based decisions and refine their strategies.
By leveraging dynamic QR Codes on posters, businesses can better understand their audience’s behavior and fine-tune their marketing efforts for maximum impact.
B. How to create a QR Code for a poster?
With Scanova, making a QR Code for a poster is simple. Start by following this step-by-step instruction manual:
Step 1: Sign up and login
First, visit the Scanova website and sign up for a free account. Once you’re logged in, you can begin creating your QR Code.
Step 2: Select QR Code type
Click “QR Code Category” and choose the appropriate QR Code type for your poster’s purpose.
Step 3: Input content
Enter the relevant content for your QR Code. For example, if it’s a URL QR Code, input the website link to which you want the QR Code to redirect.
Step 4: Customize the QR Code
Now, personalize your QR Code to match your poster’s aesthetics. Modify the colors, add a logo or frame, and choose the appropriate QR Code size.
Step 5: Generate a QR Code
After customization, hit the “Generate QR Code” button, and your QR Code is ready!
Step 6: Download and integrate
Download the QR Code as a photo, and now you can integrate it into your poster design using graphic design software or a word processing program.
Test the QR Code’s size, contrast, and background for easy readability before finalizing the design. This captivating and functional QR Code enhances audience engagement.
C. QR Codes on posters best practices
- Provide instructions
Adding a short written explanation to QR Codes ensures a seamless user experience.
Many people may not be familiar with QR Codes or how to scan them. By including a brief message like “Scan with your phone’s camera” or “Use a QR Code reader app,” you help users to interact with the QR Code.
This small step can make a big difference. It can increase the chances of successful scans and engagement with your poster’s content. Instructions create a user-friendly experience, making QR Codes accessible to everyone and maximizing their effectiveness in your marketing efforts.
- Create customizable QR Code frames
With customizable QR Code frames, you can easily incorporate QR Codes into your poster design. It becomes an organic part of the visual layout by matching the QR Code’s frame colors and style to the overall poster theme.
This integration enhances the poster’s aesthetics and ensures that the QR Code doesn’t appear abrupt. With customizable frames, your QR Codes become an attractive and harmonious addition to the poster, encouraging more scans and boosting overall engagement.
- Place the logo inside the QR Code
Placing a brand logo or company image at the center of the QR Code is a creative way to make it visually appealing and reinforce brand recognition.
The design can be more distinctive than standard black-and-white codes by including a logo inside the QR Code. However, it is essential to ensure that the logo does not obstruct the critical elements of the QR Code, such as the data squares and timing patterns.
By maintaining the right balance between aesthetics and functionality, brands can create eye-catching QR Codes that align with their brand identity. This encourages users to scan and engage with the content.
- Save designs as templates
With Scanova, users can save their QR Code designs as templates for future use. This makes creating consistent and branded QR Codes on posters easy.
Once you’ve customized your QR Code with colors, logos, and frames, you can save it as a template with a simple click.
The next time you need to generate a QR Code for a similar campaign or event, select your saved template. All your preferred design settings will be applied instantly. This feature ensures that your QR Codes maintain a professional look, saving you time and effort while promoting a consistent brand image on your posters.
- Customize QR Code URL
If you create a dynamic QR Code, it will have a redirceting URL that will take the end-users to the target content.
This URL is provided by your QR Code generator and has their name in it. But you can rather add the redirecting URL of your own domain.
This is called QR Code white labeling.
- Check before printing
Before printing your posters with QR Codes, testing them to ensure they are readable is crucial.
Testing the QR Code on different smartphones and QR Code reader apps ensures it functions correctly. This step is essential to avoid any issues with scannability or misdirection once the posters are out worldwide.
Taking the time to test the QR Code beforehand will guarantee a smooth and successful interaction with your audience, maximizing the effectiveness of your marketing efforts.
D. Real-world examples of QR Code on posters
QR Codes on posters have been widely adopted in various industries, showcasing their effectiveness in engaging audiences. Here are some real-world examples of their successful use:
- Art Galleries and Museums: Art galleries and museums often use QR Codes on posters next to exhibits. Visitors can scan the codes to access additional information, such as artist biographies, historical context, and multimedia content, enriching their experience and deepening their understanding of the artworks
- Retail and Product Promotions: Retail stores use QR Codes on posters to promote products and special offers. Scanning the code may lead customers to product pages, discounts, or loyalty programs, thereby, driving conversions and engagement
- Tourism and City Promotion: Cities and tourism boards use QR Codes on posters to offer tourists quick access to maps, attraction details, and travel guides. It empowers tourists to explore the city efficiently and discover hidden gems
- Event Promotions: Concerts, festivals, and sporting events utilize QR Codes on posters to provide event details, ticket booking links, and artist line-ups. It helps generate interest and encourages attendees to learn more and purchase tickets
- Educational Institutions: Schools and universities use QR Codes on posters to facilitate student engagement. Scanning the code may direct students to educational resources, online classrooms, or registration portals
By incorporating QR Codes strategically on posters, businesses can unlock various benefits. Such benefits increase brand visibility, customer satisfaction, and campaign success.
E. Increase your marketing by using the power of QR Codes on posters!
We have uncovered the potential of QR Codes on posters, transforming traditional print media into interactive gateways for better customer engagement. From museums and retail stores to events and educational institutions, real-world examples have showcased the diverse and successful use of QR Codes to attract audiences and drive results.
Now is the time to embrace this technology and improve your marketing game. By incorporating QR Codes on your posters, you can provide valuable information, boost conversions, and create memorable experiences for your audience.
So, have QR Codes on your posters and unlock endless possibilities. Take advantage of this opportunity to stand out. Use QR Codes on your posters immediately to see your marketing campaigns rise.