Affiliate marketing is one of the best ways to generate an additional income. It helps you earn money by promoting someone else’s products or services. And most of the time, you earn a commission for every sale you generate.
While there are various kinds of affiliate marketing programs out there, you’re interested in a SaaS affiliate program.
SaaS affiliates are one of the most profitable players in the market. And why not? Software-as-a-service (SaaS) is a high-growth market. It is estimated that the SaaS market will hit a revenue of USD 623 billion before 2026.
In addition, the industry accounts for only 15% of the total market share. That means it’s only going to sore up from here.
For affiliate marketers, it’s always easier to earn money from markets that follow an upward trend.
In this article, we will discuss what to look for in a SaaS affiliate program and how you can join one offered by Scanova.
A. Characteristics of a good SaaS affiliate program
For the uninitiated, cookies are text files with small chunks of data. For example, username and password.
They help you track the actions of users on a website. But cookies do not work forever and come with a date of expiration.
That means if the cookie duration is 30 days, you will only be able to track user actions on a website for 30 days.
Hence, make sure your affiliate program has a long cookie duration. Why? Because most people do not convert into customers during the first visit. They take time before making a purchase.
So say the cookie duration of your SaaS affiliate program is 60 days. It means that you’ll be able to get a commission if someone uses your affiliate link to go to the required website and makes a purchase in 60 days.
As a best practice, make sure your affiliate program provides a cookie duration of at least 30 days.
2. Commission rates
The commission is one of the chief reasons why you’d want to sign-up for an affiliate program. Each program differs in the commission structure. However, most affiliate programs offer about 20% commission for each sale.
3. Brand value in the marketplace
If you’re endorsing a good player, your chances of making sales will also be high. Hence, make sure that the product you sign up as an affiliate for has a good reputation in the market.
To make a judgment, you can do the following:
- Look up the customer testimonials
- Research the number and quality of customers the brand already has. If it has a good deal of customers along with some bigshots out there, you can consider signing up for it
Now that we’ve discussed what to look for in a SaaS affiliate program, we’ll discuss a bit about the one offered by Scanova.
B. SaaS affiliate program by Scanova
Over 9 years of business, Scanova has helped more than 200,000 businesses across the globe. Its top-notch features coupled with a smooth user experience make it one of the best players in the market.
Scanova offers a competitive affiliate program for all the interested marketers. Here are some of its important features:
1. High conversion rates
Conversion rate is an important factor from an affiliate point of view. Why? Because the higher the conversion rate of your partner’s website, the better is your likelihood of making a sale.
And Scanova enjoys one of the best conversion rates in the industry.
2. Cookie duration
As discussed above, cookie duration plays an important role in helping you claim your reward. Our affiliate program comes with a cookie duration of 60 days.
That means if a user comes to the website using your affiliate link and makes a purchase in 60 days, you get the credit.
3. 20% commission for each sale
First, many affiliate programs out there charge a fee to let you be a member, However, you don’t need to invest any penny here.
Second, for each sale you make, you get a 20% commission. That means you earn without investing any money. Isn’t that great?
C. How Scanova’s affiliate program works
First, you need to visit the affiliate program and go through all the important information. Once done, you can sign-up as an affiliate.
On doing so, you will see your dashboard which will look like this:
Here, you will be able to monitor detailed reports on clicks, conversions, commissions, and geo-locations.
To get started, you need to click on the Assets option on the left.
Here, you will see your affiliate link. You can start using it in your promotions. For example:
- Blog posts
- YouTube video descriptions
- Social Media posts
The examples are endless. You can use your link anywhere you’d like to promote the product.
In case you’re wondering, here is how the affiliate link would work:
1. You add the link to your promotional creatives and content
2. Your audience goes through the content and clicks on the link
3. They land on Scanova’s website and go through it to explore its offerings and features
4. In the background, the user’s IP is logged. Also, a cookie gets placed on their browser to facilitate tracking
5. After browsing the site and trying the services, the user decides to buy a subscription
6. If the visitor purchases the subscription in 60 days of having used your affiliate link, the trackers help register the sale under your name. The same gets reported to us
7. We review the sale and confirm it to approve your commission
8. You receive commission payouts
That’s how simple it is. All that you need to do is promote us among the right set of audiences. And when they do buy from us, you get rewarded.
You now know everything about SaaS affiliate programs. And if you’re ready to get started, join Scanova’s affiliate program today: