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Industry Marketing

QR Codes for Print Media: Achieve Better Engagement

You probably own or run a business. It could be a brick-and-mortar shop or an online store. And you use traditional print media for promotions. This could be through channels such as newspapers, magazine advertisements, or outdoor advertising. While digital marketing is effective, these traditional marketing practices still attract a lot of traction. That’s because […]

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Industry Marketing

QR Code in Sales: Boost Your Conversions

If you’re a sales professional, you know that your work goes much beyond simply selling products and services. Today, sales is more about cultivating relationships with your customers. When you nurture customer relationships, it simply translates to more leads, better conversions, and more sales. And to do it, you take various measures. From providing the […]

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Industry Marketing

QR Code in Webinar: Revamping Your Marketing Strategy

Say you are organizing a webinar. It could be for a panel discussion, a workshop, or presentation delivery.  Webinars are a great means to reach, attract, and convert your target audience into potential business leads. In fact, according to Buzzsumo, 20% of webinar attendees eventually convert to high-quality leads.  Hence, it’s important for you to […]

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Industry Marketing

QR Code On Brochures: How to Make Print Creatives Engaging

You are a marketer who uses print media to attract customers. And you distribute print media creatives such as flyers, brochures, and catalogues. But say you have added a Website URL on the brochure that you print and distribute. And since these print media creatives are not actionable, not many people will actually take the […]

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Industry Marketing

How not to use QR Codes in your campaigns

The wave of QR Code technology is hitting the world rapidly with QR Codes now almost in every field. From functional purposes such as payments to promotional purposes such as YouTube video marketing—QR Codes are being used in all. And say you are also planning to use QR Codes for your use case. This could […]

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Industry Marketing

25 Ways to Promote YouTube Channel in 2021: A Comprehensive Guide

You are a budding YouTuber struggling to promote your YouTube channel. And you know the increasing popularity of video marketing. Here’s a fact: YouTube has around two billion active monthly users. That’s absolutely massive and you want to make the most of it. You have good content, awesome strategies, and some great ideas. Yet the […]

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Industry Marketing

QR Code Image: What Marketers Can Do To Engage Customers Better

QR Codes were first introduced as this black-and-white square image containing blocks of data. For marketers, QR Codes were dull and a mismatch with the branding creatives of promotional material. Also, there was only so much you could do with them—show text, redirect to a website, or download a Vcard. But by 2018, QR Codes […]

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Industry Marketing

Lead Generation for Print Marketing: How to capture leads from print ads

Print marketing is still a popular media for marketers to engage their target audience. In fact, this marketing channel is growing year-on-year. According to stats from a 2015 survey, the estimated global expenditure on print media is expected to go from USD 247.8 Bn in 2014 to USD 260 Bn by 2018. But print media […]

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Industry Marketing

QR Codes in Advertising: Use Cases from 8 Countries

Print marketing has been part of advertising since the early 18th century. Marketers used posters and billboards to share product information with their audience. With passage of time, print marketers faced two major challenges: Limited space to share information Increasing popularity of digital marketing To overcome both these challenges, print marketers are now including QR […]

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Industry Marketing

How to build a church marketing strategy using QR Codes

Katrina from SameVine has an interesting take on what a church marketing strategy should look like. According to her, this is the marketing funnel every church should follow to acquire and engage followers: (Click on the image to enlarge. Image owned by SameVine. Used for reference only) In her pitch, Katrina talks about a multi-channel communication strategy […]