You know what a business card is and you now want to design one. This could be for yourself or for your employees.

The purpose of a business card is to help you network better. So while designing one, you must make sure that it looks both professional and creative.

This will help your business card catch the recipient’s eye. And increase the chances of your contact being saved on her phone.

In this article, you’ll learn six visiting card format best practices. And you’ll also get a free business card template.

1. Standard size and dimensions

Most standard visiting cards are landscape and rectangular. Sizes and shapes may vary. But your business card must fit the mold. This is important to make sure that it prints correctly.

Standard dimensions for business cards in the US are: 88.9 x 50.8 mm (3.5 x 2 inches).

And those for business cards in Europe are: 85 x 55 mm.

2. Add adequate bleed area

Bleed area is the region that runs over the trim edge that marks the final size of business card. Or it is the region that goes beyond the edge of your design.

You must make sure that the bleed area in your visiting card format is 3 mm (0.12 inches) wide. This is important to ensure perfect printing of cards.

visiting card format: bleed area

Anything that falls within the bleed area is prone to get cut while printing. So make sure you don’t add important information such as name past the trim line.

In fact, keep the bleed area color same as that of the background. This will ensure perfect edges for your business card.

3. Organise visiting card elements

Decide what all elements you want to include in the business card. Some of these elements can be name, designation, phone number, and email.

People are now also adding a Vcard QR Code to their business cards. A Vcard QR Code, when scanned, prompts the end-users to save you as a contact with a single click.

visiting card format: Vcard QR Code

This means they don’t need to tediously type your contact details on their phone. All that they need to do is—scan and save.

This makes your business card hi-tech. And also helps you network better by making it easier for your recipients to save you as a contact.

You can customise your Vcard QR Code by adding your brand colors and logo to it.


It is a fact that customised QR Codes attract 50-70% more scans than black-and-white QR Codes. All that you need is—an online QR Code generator such as Scanova that allows QR Code customisation.

Once you finalise all visiting card elements, design a text and visual hierarchy.

visiting card format: visual hierarchy

Think where you’d like the recipients’ eye to land first. And plan a hierarchy to systematically guide them through your details.

4. Make sure the font is legible

This is one of the most important aspects of a visiting card format. You must make sure that the font is large enough to be legible.

The best practice is to keep the company name larger than 12pt font. And always avoid using font size smaller than 8pt.

visiting card format: font

Additionally, you can outline the text that will remain the same (such as company name). And leave the editable text (such as employee name) as such.

5. Create a striking design

Use creative visuals to grab the recipients’ attention. You can do it by making your visiting card design minimalist, maximalist, hi-tech, or even conceptual.

visiting card format: business card designs

Just keep in mind which industry you’re targeting, and choose your visiting card design accordingly.

For example—elegant designs work the best for industries such as jewellery and wine.

6. Finalise the material

The material of your business card actually helps build your brand image. So think about the material you want to print your business cards on.

You can print it on:

a. Paper: You can use a thick, matte, or even glossy paper. And experiment with numerous colors

visiting card design: minimalist design

b. Plastic: Transparent plastic visiting cards are one of the latest visiting card design options today. They’re durable and waterproof. And diffuse as light passes through

visiting card design: transparent design

c. You can also use anything like steel, wood, or even fabric. Just give your business card one-of-a-kind look

visiting card design: 3d design

That’s it. You’re now ready to design your own visiting card.

Here’s a readymade business card template for both the US and Europe standard sizes:

Business card template for the US standard size: Adobe Illustrator and EPS format

Business card template for Europe standard size: Adobe Illustrator and EPS format

Note that the this visiting card sample includes 3mm bleed area. So you can simply add your details and print it to get started with your business card.

That’s all you need to know about visiting card format. Creative visiting cards help you network better.

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