qr codes in uk

Between 2011 and 2012, when QR Codes first started to appear in marketing campaigns in the UK, smartphone and mobile internet penetration was significantly low compared to 2016.

Even then, QR Codes in the country were scanned 3.3 million times in Q2 2012.

In 2016, smartphone penetration stands at 76.6% compared to 44.1% in 2011 (source: eMarketer). Mobile internet has also increased from 32.57% in Q3 2013 to 42.77 in Q2 2016 (source: MobileSquared).

This means that QR Codes, a technology that requires a smartphone and mobile data, makes much more sense now than ever in the country. And businesses in the UK understand this trend and are actively using QR Codes to engage consumers.

Here are 6 examples of how brands and Government bodies in the UK are using the technology:

1. Consumer energy bill

The Government and Ed Davey, the former Secretary of State for Energy and Climate Change, made it mandatory for all energy-supplying companies in the UK to have a QR Code on their energy bills.

The decision was to allow consumers to instantly get a cross-market comparison of tariff based on consumption.

qr codes in uk

2. Mercedes-Benz’s Rescue Assist QR Codes

Mercedes-Benz cars in the UK now come fitted with Rescue Assist i.e. a QR Code.

Rescue workers scan the code using a mobile device to gain instant access to a digital display of the vehicle’s structural framework allowing the emergency services to see where some of the most dangerous systems are located, including batteries, airbags, fuel tanks, high-pressure cylinders and electrical components. It also includes information that helps rescuers pinpoint the best place to cut into the car’s body structure to extricate occupants – Rescue Assist

qr codes in uk

3. Vodafone top-up

Vodafone in the UK has introduced a new way of topping up a balance in the phone via QR Codes. Subscribers can download the PowaTag app on their smartphone, register details of payment, and scan QR Codes placed on Vodafone promotional material.

qr codes in uk

The diverse examples of  use of QR Codes shown above prove that QR Codes are actively used in the UK. Marketers in the UK should also use QR Code technology to better engage their customers via print media.

4. QR Code trails

Canal River Trust has commissioned a 5-6 km trail along the Leeds & Liverpool Canal. The trail has 10 stop points, each marked with a QR Code. When scanned, the QR Code provides fascinating facts about the canal’s history and its wildlife.

qr codes in uk

The Lagan Valley Regional Park, as part of their project, created a heritage audio trail using QR Codes. This 11-mile stretch of man-made canals and the River Lagan has 35 numbered audio trail markers with a QR Code. When scanned, each QR Code redirects to an audio file that narrates a story of the Canal Folk, who earned their living on the Lagan Navigation.

Wales Coast Path also allows you to get information about the building, structure, memorial, wildlife or landscape via QR Codes placed at 150 different locations on the way from Flint to Chepstow and around Anglesey.

qr codes in uk

5. Soldiers’ stories at Olveston War Memorial, South Gloucestershire

Olveston War Memorial in South Gloucestershire has put up a QR Code that reveals personal stories of the soldiers who died during the First World War and whose names are engraved on the memorial stone.
qr codes in uk

6. QR Code plaque in Tin Pan Alley, Central London

In 2014, Central London street Tin Pan Alley, popular for being the focal point of the British music industry, got a blue plaque with a QR Code. When scanned, the QR Code provides more information in both audio and video about the street’s history. qr codes in uk


Create your own QR Code

Create a visually appealing and dynamic QR Code for your print promotions to connect consumers from print media to online content
CTA scanova blog

 

Shubhi Mall is a big fan of mobile marketing and passionately writes about O2O technology, SEO, and Social Media. When not writing, she is busy either watching rom-com movies or gardening. Shubhi is a Content Writer with Scanova.