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You are a recruiter and you know best on how to recruit. But we understand QR Code technology and we can show you how to use a QR Code in recruitment to better engage your candidates.

For the uninitiated, a QR Code is an advanced form of a barcode that stores data and can be read using a smartphone. Marketers use the QR Code as a tool to connect their audience from print media to engaging online content.

But why should you give potential candidates a way to engage using their smartphones? Because according to a 2015 study by Pew Research:

But what can you do with QR Codes? Here are 4 potential ways on how to use them in your print (newspaper, magazine, flyers, posters, etc.) campaigns:

1. Provide a full-length job description

Print ads can be expensive and there is only so much you can write about the job in that limited space. The good news is that with QR Codes, you can provide a full-length job description in the same amount of space.

Add the URL of the online version of the job description in a Website QR Code. In case you don’t have a website, you can create a Rich Text QR Code or upload a PDF.

2. Give option to apply via smartphones

You can also give an option to interested candidates to apply for the job by scanning a QR Code. The QR Code will be linked to online application form. In case you don’t have an online application form, you can easily create a free one using Google forms.

If you think creatively, you can also screen candidates in the application itself.

Berrge Tattoo, a tattoo studio in Turkey, ran a newspaper ad that required applicants to color a blank QR Code. Those who manage to complete the intricate design, would be able to scan the QR Code and apply for the job of a tattoo artist. In this creative way, Berrge Tattoo was able to screen its applicants.

qr code in recruitment

Another creative way is to get users to scan a QR Code and record a short video. This way you can virtually meet the potential candidates which will help you in better evaluation.

3. Show entire list of vacancies

If you are a large company, then you probably have multiple vacancies. You can also add a QR Code that points to your careers site that lists all open vacancies. AT&T is an example.

qr code in recruitment

4. Make it easy to locate you

If you organize walk-ins for candidates then you can add a Google Maps QR Code on your newspaper or other print advertisements. When scanned, this QR Code points to the exact location of your office.

These are our suggestions but if you are creative, you can come up with your own engaging way to attract candidates from print campaigns. Get started by creating your first QR Code.

Create your first QR Code

Create a visually-appealing and dynamic QR Code for your next recruitment campaign.
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Shubhi Mall is a big fan of mobile marketing and passionately writes about O2O technology, SEO, and Social Media. When not writing, she is busy either watching rom-com movies or gardening. Shubhi is a Content Writer with Scanova.