Could the fusion of traditional art and modern tech ever work? It could, and the answer is Mosaic QR Code!
Before we learn more about a mosaic QR Code, let’s first know what a mosaic is!
Mosaic is an art that uses tiny fragments of stone, shell, tile, or glass (called tesserae) to form an abstract or realistic pattern.
Byzantine churches and antique art from the Greco-Roman era provide some of the best examples. This technique has been a part of the artistic expression of numerous cultures worldwide.
Since ancient times, mosaic has played a significant role in western art. In Byzantium, they dominated the visual arts. A few non-Western societies, such as those of pre-Columbian Central America, also developed mosaic art.
And the art holds its grace in the 21st century too. In fact, with the QR Code technology, it’s only getting better (and more interactive).
A. What is a mosaic QR Code
Now that you know what mosaic is, here’s what you should know about mosaic QR Code!
It’s something you get when you combine ancient mosaic art with modern QR Code technology.
A mosaic QR Code becomes a phygital real estate for the users. It helps them interact with a physical form of art and experience a seamless transition to the digital world.
B. Where can you install your mosaic QR Code
The possibilities are endless when it comes to using QR Codes as a part of mosaic art. You could boost your operations or promotions to the next level.
Here are some unique ways to do just that:
When you consider an urban landscape, apart from roads, pavements are probably the most used by people.
The footfall is too good not to be missed out on. So how would you capture the attention of the people passing by?
By installing a mosaic QR Code on the pavement!
One such use case has already been done by officials in Rio de Janeiro, Brazil. They have used mosaic QR Codes on beaches and other historical sites.
On scanning the QR Code, people get redirected to the website and other interactive content.
Rio de Janeiro is not the only city to implement this idea. They were inspired by Portugal where QR Codes have been long used on pavements.
There are many QR Codes in the country of Gibraltar too. Scanning these take people to the Wikipedia page of the tourist site they’re visiting.
When you stop to consider the historical significance of sculptures, you’d see their immense contribution.
So how would a modern sculpture do the same?
The answer is a QR Code on a mosaic sculpture. It could do more than just provide aesthetic delight!
By engraving a QR Code in your mosaic sculpture, you could share information related to the artist or the sculpture itself.
3. Public Art
Have you ever wondered how you could grab some serious eyeballs?
The answer is through public art!
Artists change our relationship with public art and how we engage with them. They do it by including immersive narratives and images.
Using a QR Code in your mosaic art could do wonders. Not only will it capture your audience’s attention, but it will also serve as a tool for audience engagement.
The only thing that you will find everywhere is a restroom. You might think that it’s an odd place to promote something, but just give it a second thought.
People don’t usually interact with someone else while using the restroom. So it’s a prime place for you to advertise or promote your brand.
A mosaic QR Code engraved on the walls of the restroom could do wonders for your campaign’s performance.
People don’t usually relate art and restaurants together. It is usually done as an afterthought to fill up the empty spaces to go with the internal ambiance.
Alternatively, a practical solution is to use a mosaic QR Code where people dine and hang out.
It will intrigue your diners to appreciate the art and even take an action. Say, to view the menu or avail of one of your discount offers/membership.
Nothing makes a bigger statement than artworks installed in public spaces. Parks are one such area where you should have a look.
Public spaces like parks are used by people of all ages. This won’t be a problem if your brand caters to a diverse age range.
You could place your mosaic QR Code art near the park benches or the walkway. This could make a whole lot of difference when it comes to people knowing your brand.
The stadiums that we know of now weren’t the same before. In ancient Greece, they served as an arena for footraces. In Rome, the stadiums were used as an amphitheater and a circus.
But now, thousands of people gather there to watch live sports and other events.
This is another example of a place where you may capitalize on a unique artwork to capture your audience.
Enter Mosaic QR Code.
Other artworks might not be significant here, but mosaic could do the trick.
Say, you’re a brand that manufactures or sells energy drinks. You could have a QR Code engraved on the mosaic art. This could help people know more about your brand and place an order.
8. Music Festival
Are people jamming to some good music in wide open spaces? Well, this could exactly be the place to install your mosaic QR Code art!
Music festivals are attended by millions of people every year and bring in huge business.
Your promotions here can greatly benefit from the footfall at the music festival. Just have your art installed at the venue and tap into the benefits!
9. Art Gallery
These institutions are not just another part of the urban landscape. They serve as the link between real life and the artistic world.
Places like these have an aura that brings in people. So what better place to promote your brand than at an art gallery?
Just have your mosaic QR Code art installed in the art gallery for visitors to scan and explore your content!
10. Metro station
These civic spaces could seem mundane and boring but are prime real estate for displaying art.
Imagine your mosaic QR Code art being scanned by thousands of people on a daily basis. This could be a reality when you place your mosaic artwork in a metro or a subway station.
C. How to generate a mosaic QR Code
You now know the places where you could place your mosaic QR Code. Let’s take a look at some simple steps to generate one:
1. Open your preferred browser and log on to Scanova’s website
2. When the page finishes loading, select your preferred QR Code category. For example, to add a website link, select Website URL. For this demo, let’s create a Website URL
3. Add the web link you want to take the end users to on scanning the QR Code. When done, click Continue
4. You need to name your QR Code on the following page. Here, the Dynamic selection is made by default
5. Next, you’ll see a QR Code image on the right with the Edit Design option under it. It’ll help you customize the QR Code design. You can add a logo, color, or background image
6. Click on Update Changes after finalizing the design. Once you are finally done, click on Download to get your QR Code
7. A pop-up box will appear asking you to do a quick sign-up. Fret not, you won’t have to give away your credit card details
8. Once the signup is done, click on Download again.
9. A pop-up will appear. Enter the size and format of the QR Code image to proceed
9. Once done, click Export
That’s it, you’re now ready with your mosaic QR Code. Make sure you test it out before installing it on your mosaic artwork.
D. Best practices for creating a mosaic QR Code
Ready to proceed to make a QR Code and use it as a part of mosaic art? Here are some best practices to follow:
- The distance between each tile should either be zero or the same color as the tiles next to it. It is best to avoid white space between two black tiles
- There shouldn’t be a lot of bevel on the tiles. It could reflect light and make the lines between the square parts stand out
- The colors must contrast well. Before making a large, sophisticated QR Code, test out a similar smaller version for scannability
Mosaic QR Codes could be the symbol of combining ancient art with modern technology. By implementing this, you could take your business or brand to new heights.
A mosaic QR Code serves not only at a functional level, but also on an aesthetic level as well.
If you’re still reading, you’ve already learned everything about using Mosaic QR Code. If you have any questions, let us know in the comments.