Say you run a fitness-related business such as a gym or yoga centre. And you want to get people to sign-up for memberships to keep your business going smoothly. In addition, you also want to maintain long and healthy relationships with your customers.
To do it, you need to follow best business practices. From offering the best equipment to hassle-free and hygienic workouts, you need to cover it all.
So you’re looking for a way to ensure the same. And you probably want to explore the scope of using QR Codes at your fitness centre.
These 2D barcodes can store a lot of information and are easily scannable with a smartphone. Ever since the pandemic, they have gained a lot of popularity as a technology to make operations contactless.
In this article, we’ll see seven ways how QR Codes can be used in the fitness businesses.
A. How QR Code can be used in fitness
As mentioned above, QR Codes can help you revolutionize the fitness industry. Here’s how:
1. Drive web traffic or social media followers
Do you have a website? It could be to evoke awareness, give the latest discounts and deals, or even help customers order supplements online. Then you’d want the customers to visit your website. And a Website URL QR Code can help you do that.
Simply create one and place it on your marketing creatives and in-store premises. As customers scan it, they’ll be able to visit your website in no time.
Similarly, you can increase your business’s social media following via Social Media QR Code. When scanned, they’ll see a custom page containing buttons with links to all your social media accounts. They can then select their favorite one to follow you online.
2. Offering video tutorials
It is common for new gym members to feel hesitant while approaching gym trainers for learning. And as fitness experts, you’d like to avoid the same to ensure the best results for your customers.
A Video QR Code has got you covered. It can help offer engaging videos on how to use a certain machine and the best practices to be followed.
To create a Video QR Code, you simply need a Video QR Code generator. Once done, just place it at the appropriate places within the premises for people to scan and to watch the video This is a convenient way of showing your gym members how to use gym equipment.
3. Sharing documents
Since the pandemic, many gym members prefer to work out at home. And to ensure the same, they often need to buy their own equipment. Here, if you’d want to guide them on what all equipment they must have, you can go ahead with a Document QR Code. It allows you to add document files containing the desired information.
In addition to this, you can also share a detailed guide to each machine. It will help you give professional guidance to your members.
Apart from that, you can also use the Document QR Code to provide personalized meal plans for the members.
Further, if you offer gym equipment and would like people to make a purchase with you, you can create a Website URL QR Code to show your product range.
4. Suggesting workout music
Listening to music during a workout can help improve its overall quality and experience? In fact, it puts you in a better mood.
Most of your gym members probably use their own earphones or ear pods to do the same. And for their convenience, you can also suggest top fitness tracks. They can even use them for a home workout.
Just encode your chosen ones into an Audio QR Code and share it with your members.
5. Sharing business location
It’s common for businesses to get people to visit your fitness center. While you will add your business address to the promotional material, you can go a step ahead to help people actually reach you seamlessly. How?
With a Google Maps QR Code. When your audience scans it, it redirects them to the encoded location on the maps application on their smartphone. No need for them to manually type your address in the maps app on their smartphone to locate your business.
6. Offering coupons and discounts
Want to increase your gym memberships? Then you’ll want to probably offer coupons and discounts via promotional materials like flyers and brochures.
But what if you can offer these discounts more in a more engaging and efficient way. Wondering how? Via Coupon QR Codes. When your potential customers scan the QR code, they will be able to redeem the coupon and thus, sign up as a gym member.
7. Collect customer feedback
You know the importance of customer feedback. It helps you know your weakness and strength. But getting customer feedback is not an easy task.
That’s where a feedback QR Code comes into play. It allows you to collect feedback without any physical contact or the hassle for customers to type the form link to access it. That means it makes the whole process easier and better.
B. Benefits of QR Codes
A QR Code offers various benefits while strengthening your fitness business. Here are some of it:
Ever since the pandemic, people avoid physical contacts as much as possible. However, QR Codes can help you offer a contactless experience for most of the business operations.
From offering workout and meal plans to collecting feedback, QR Codes can make it all happen in a contactless manner.
2. Editable content
Say you created a QR Code to provide a workout plan. And after few months, you’ve made changes in your plan and need to put this information out. Here, dynamic QR Codes can help you do it. These QR Codes can be edited anytime you want. That means, no need to create a new QR Code every time you make a change.
3. Scan tracking
As a business person, you know how important analytical data is. And QR Codes help you capture it all. They allow you to monitor their scanning activity. For example, how many people have scanned the QR Code, where did they scan it, when did they scan it, and which device they used to scan it. This tracking helps you better optimize your fitness business.
4. Event Tracking
In addition to Scan Tracking, QR Codes also allows you to see how your end-users are interacting with the encoded content in your QR Code. This encoded content can be anything such as clicking on the sign-up or the register button.
5. Custom design
Grabbing customer attention is important for any business. And QR Codes are up for the challenge. How? They’re customizable. That means you can personalize the design of a QR Code by adding a logo and color or a background image to it.
As a matter of fact, custom QR Codes attract 50%-200% more scans than basic black-and-white ones.
Hence, if your use case is promotional and you want to attract as many scans as possible, consider adding a design to your QR Codes.
6. Error Correction
Error correction feature ensures that QR Codes are scannable even after getting damaged, distorted or dirty.
C. How to Create QR Code for fitness
Now you know how QR Codes for fitness are useful. The next question—how to create one?
1. Decide on your QR Code category
An appropriate QR Code category depends on what you’d want your end-users to see.
Once decided on the QR Code category, you can head on to your chosen QR Code generator. For your convenience, here is a detailed comparison chart on the best QR Code generators available online. You can go through it to find the best one for yourself.
2. Create a QR Code
Using Scanova QR Code generator for a demo, here is how you can create a QR Code for fitness:
a. Go to Scanova
b. From the QR Code categories, select the most relevant one for your use case
c. Now, add the content you want to encode in the QR Code and click Continue
d. On the page that loads, name the QR Code and click Create QR Code
e. Here, you’ll see the preview of the QR Code along with the Edit Design button. If you want to customize the QR Code, click on it
f. Once clicked, you’ll see two design options—Custom Logo Design and Custom Background Design. The custom logo design allows you to add a logo and colors to the QR Code. On the other hand, custom background design helps you place your QR Code on any image
g. After finalizing the design, click Download. A window will open, prompting you to sign-up for a 14-day free trial. Once you’ve signed up, proceed to download the QR Code
h. Now, specify the QR Code image’s format and size and click Export
That’s it. Your QR Code will be downloaded. It is always advisable to test scan the QR Code before putting it out for the target audience.
That is all you need to know about QR Codes in fitness. You can create your own QR Code and help your audience reach their fitness goals seamlessly.