Experience the power of analytics
Get a 360-degree view of scanning activity with Scanova's advanced QR Code tracking features
Easy setup
With just a few clicks, you can generate Dynamic QR Codes that not only direct users to specific content but also track scan activity. This feature eliminates the need for complex setups or coding, allowing businesses to quickly implement QR Codes into their strategies.
UTM Parameters for Tracking
UTM parameters are tags you can add to your URLs that allow you to track the exact source, medium, campaign, content, and search terms associated with the QR Code traffic. By embedding these parameters, you can see in your analytics tools—like Google Analytics—which QR Code placements or marketing materials are driving traffic and conversions.
Monitor the scans on your QR Code & more
Gain in-depth insights into your QR Code performance with detailed analytics. Get data on the number of scans by date, day, time, city, country, type of device, browser, operating system, and handset. This helps you gauge the effectiveness of your campaigns and allows for targeted marketing strategies.
Track scans by exact GPS location
With user's permission, get the exact GPS location of each scanning device. Understand where users are engaging with your QR Codes, enabling targeted marketing efforts. Analyzing scan activity across different regions, helping to identify high-interest areas for future campaigns.
Event tracking
Utilize this feature to monitor clicks and engagement rates for actionable elements like buttons, as well as for various landing pages such as custom pages, product pages, business card profiles, and pages comprising social media links. This comprehensive tracking enables you to optimize your campaigns.
Export scans data
Exporting your scan data is simple and efficient. You can download aggregate or detailed scan-level data in CSV or Excel formats. These detailed reports can be shared with stakeholders to demonstrate campaign effectiveness and inform decisions.
Notifications
Receive analytics data directly in your email inbox through scheduled reports. This feature ensures you are always updated on your QR Code performance without needing to log into the dashboard constantly. Regular notifications help in quickly adapting marketing strategies based on real-time data insights.
Seamless integration
Get all your analytics data in one place with either Google Analytics or Webhooks integration. When a QR Code is scanned, you can use webhooks and an integration service provider like Zapier to send the scan data (date, time, location, etc.) to any compatible app such as Google Sheets, Kissmetrics, Slack, etc.
Tag-level analytics
Ensure proper classification with tags. Get report and analytics data at tag, user, and category levels. Analyze performance based on specific tags assigned to each code. Gain deeper insights into user engagement at various levels, helping refine strategies tailored to different demographics or product lines.
End-user tracking
Enabling this option only maps data recorded via different features with the end-user's permission. It allows you to link a unique tracking ID across multiple features such as scan tracking & analytics, lead generation, custom form, and exact GPS location.
Separate real scans from Bot traffic
Crawlers, link preview tools, security scanners, and uptime monitors all fetch the destination URL behind a QR Code, and every fetch lands in your scan count. Scanova identifies that automated traffic by device type and flags it as Bot, so switching on Exclude Bot traffic under Analytics, then Filters, leaves every breakdown — date, location, device, and OS — reporting human scans only.
See what happens after the scan
Conversion Tracking measures the scan itself and what scanners do after they visit your page. There is also a value and currency attached so that each code can be ranked by the value it brought. With its funnel analysis, you can also see on a graph where people drop out.
Read the numbers for a whole campaign at once
One QR Code's scan count says little about the campaign. Group all codes into a folder and view analytics from that folder to see the insights reported as a unit. You can compare one folder with another easily to optimize your campaigns. Folders are available on the Pro Plan and above.
